Marketing with Burlington Press

Summer is often treated as a quiet season for marketing. Vacations interrupt schedules, decision-makers become harder to reach, and many businesses postpone campaigns until fall. Marketing budgets may also shift toward the second half of the year, when companies expect customers to return to their normal routines. That slowdown can create an unexpected advantage. When other businesses reduce their...

For years, businesses have talked about print marketing and digital marketing as if they are two separate worlds. One lives in mailboxes, brochures, postcards, signs, and handouts. The other lives on websites, email, social media, search engines, and landing pages. But your customers do not think that way. They move back and forth between physical and digital experiences all the time, often withou...

When planning a direct mail campaign, marketers tend to focus on the most visible parts of the project. Who should receive it? What should the message say? What will the mailer look like? Which size and format should we use? These are all important questions. A strong mailing list, compelling message, and professional design can make a major difference. But they are not a strategy. Without a clear...

A lot of businesses think about direct mail as a one-time project. Send a postcard. Wait for the phone to ring. Decide whether it “worked.” That approach is understandable, but it also misses one of the biggest strengths of direct mail marketing. Like most forms of marketing, direct mail usually works best when it is part of a larger, ongoing plan. A single postcard can absolutely get attention. B...

Everyone wants to save money. That’s understandable. Whether you’re running a small business, managing a nonprofit, organizing an event, or preparing a political campaign, your budget matters. So when you see an online printing price that looks significantly cheaper than working with a local print partner, it can be tempting to click “order” and move on. But printing is one of those things where t...

A well-designed brochure can be one of the most useful pieces in your marketing toolkit. It can introduce your business, explain your services, support a sales conversation, sit in a waiting room, get handed out at events, or arrive in someone’s mailbox as part of a larger marketing campaign. But there is one mistake that can quickly turn a useful brochure into something people ignore: Trying to s...

Custom apparel is often treated as advertising. Put your logo on a shirt. Hand out a few hats. Order polos for the team. Give away hoodies at an event. And yes, custom apparel can absolutely help promote your business, nonprofit, school, campaign, or organization. When people wear your name, logo, colors, or message, your brand becomes more visible. But that is only part of the story: https://burl...

A professional logo is a great place to start for any political campaign. It helps establish identity, creates recognition, and gives the campaign a polished appearance from day one. But a logo by itself is not a campaign brand. If you are running for office, supporting a candidate, or launching a local political organization, your logo is only one piece of a much bigger picture. To build trust, s...

You can have the best design. The perfect audience. High-quality printing. But if your direct mail piece doesn’t clearly tell the recipient what to do next… it will underperform. Every time. A strong call to action, often called a CTA, is what turns a nice-looking mailer into a marketing tool that actually drives results. Without it, you are hoping the reader figures things out on their own. And m...

You send over your artwork. Maybe it’s a brochure, a postcard, a set of business cards. You attach the file, hit send, and think: “Alright, that’s done.” From your perspective, the job is basically complete. From ours, it’s just getting started. There’s a lot that happens between the moment you send a file and the moment you’re holding a finished printed piece. Most of it happens behind the scenes...

If you’ve ever worked with a designer, printer, or marketing team, there’s a good chance your conversation has looked something like this: “I just want something that looks good.” Seems simple, right? But behind the scenes, that’s where things start to get complicated. Because “good” can mean something completely different to every person involved. And that gap between what’s said and what’s actua...

If you’ve ever reached out to a printer or marketing company and weren’t sure what to provide, you’re not alone. One of the most common questions we hear is: “What do you need from me to get started?” The truth is, the more prepared you are upfront, the smoother your project will go. Whether you’re printing brochures, launching a direct mail campaign, or ordering yard signs, having the right infor...

If you have ever sent a design file to a printer and heard “we need a different format,” you are not alone. Many customers create artwork using tools meant for screens instead of print production. The result can be blurry graphics, incorrect colors, or files that simply cannot be printed properly. Understanding which file types work best for printing can save time, prevent costly mistakes, and ens...

Political direct mail remains one of the most powerful tools in a campaign’s outreach strategy. In a world crowded with digital ads, text messages, and social posts, physical mailers cut through the noise because they demand attention in a different way. They live in the mailbox, get handled, get talked about, and offer a tangible connection between your message and the voter’s home. But not all p...

Donor engagement is not about sending more messages. It is about sending the right messages at the right time. Many nonprofits struggle with donor retention because communication becomes overwhelming after a gift is made. A new donor gives once, then suddenly receives repeated fundraising emails, mailed appeals, and urgent requests for more support. What started as goodwill turns into fatigue, and...

Direct mail continues to be one of the most effective marketing channels for businesses, nonprofits, and campaigns. But effectiveness does not have to mean higher costs. At Burlington Press, we see it every day. The mailings that perform best are not always the most expensive. They are the most thoughtful. If you are working with a limited budget, these five strategies can help you improve respons...

If you own a business in New Jersey, chances are you have ordered something printed at least once. Maybe you needed business cards, a banner for an event, branded apparel , or a stack of brochures for an upcoming promotion. At some point you probably faced the classic dilemma. Should you order from a local print shop or use one of the big online printers that pop up in every search? Both options h...

When most people think about promotional products, they imagine pens, t-shirts, or maybe a reusable water bottle. These classics are familiar for a reason, but they only represent a small part of what branded merchandise can accomplish. The real value of promotional products often goes unnoticed. When you choose these items with intention, they become much more than simple giveaways. They can stre...

You’ve landed a qualified lead or secured a paying customer – congratulations! Now comes the tricky part: the follow-up. When should you reach out again? How often is too often? And how do you avoid sounding like that pushy salesperson everyone dreads? It’s a fine balance. Follow up too quickly or too frequently, and you risk being dismissed as spam. Wait too long, and your prospect might forget y...

If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why. Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mai...

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves. Read more: https://burlingtonpress.com/2025/09/...

If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads. Read more: https://burlingtonpress.c...

Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research. Read more: https://burlingtonpress.com/2025/09/08/the-political-direct-mail-advantage-a-2025-field-guide...

Great design is not a luxury. It’s how donors decide if they can trust you, understand your impact, and complete a gift quickly. When every touchpoint looks professional and feels consistent, results improve across mail, events, and digital. Read more: https://burlingtonpress.com/2025/09/06/professional-nonprofit-design-roi-new-jersey/

If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound. Read more: https://burlingtonpress.com/2025/09/05/networking-is-st...