Marketing with Burlington Press

Great marketing is not about pressure. It is about matching how people naturally decide. The brain looks for anchors, contrast, and simple choices, then leans into what already feels like ours. This guide turns nine proven psychology principles into practical steps for your website, pricing, email, and direct mail. Apply them with honesty and clarity to reduce friction, build confidence, and turn...

A political brand is the story voters tell themselves about you. It lives in every yard sign, stump speech, mailer, and social post. When that story is clear, consistent, and credible, voters remember it and repeat it. Let’s talk about who you are, what you say, how you show up, and what you deliver. Read more: https://burlingtonpress.com/2025/08/14/6-steps-to-an-effective-political-brand/

Picture this. Your nonprofit is halfway through a major fundraising drive, and donations are coming in steadily but slowly. Then, you put a large printed fundraising thermometer in the lobby and at the next community event. Donors can see the progress every time they walk by, and something clicks. Suddenly, contributions start coming in faster because people can literally watch the total rise towa...

Running for office means more than putting your name on the ballot. Voters need to know who you are, what you believe in, and why they should trust you. That all comes down to how you present your campaign. Your campaign brand is more than a logo or a slogan. It’s the overall impression you leave with voters. It’s how you sound, how you look, and how consistent your message is across everything yo...

Think political marketing is all digital these days? Think again. While social media ads and online outreach may dominate conversations, one of the most effective tools in modern political campaigns is still direct mail. From building credibility to reaching voters of all ages, political direct mail continues to outperform digital ads in key areas. Read more: https://burlingtonpress.com/2025/08/04...

Are you currently deciding between hiring a professional graphic designer or attempting a do-it-yourself approach with Canva? When it comes to your small business branding and marketing materials, it can be a confusing and overwhelming subject. Thankfully, this quick guide will provide the answers you need. Read more: https://burlingtonpress.com/2025/08/02/should-you-use-canva-or-hire-a-profession...

You’ve put time and money into printed materials like postcards, brochures, or flyers, but the results are underwhelming. If your print marketing isn’t driving responses or engagement, the problem might not be the medium itself. More often, it’s a combination of unclear messaging, poor design, or mismatched strategy. Read more: https://burlingtonpress.com/2025/08/01/why-your-printing-is-missing-th...

Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed. Print marketing can be one of the most effective tools in your campaign toolkit. It bui...

When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event...

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit. For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity,...

Print materials are a critical part of any successful political campaign. They help build name recognition, share your message, and reach voters where they live and work. From yard signs to palm cards, each printed piece serves a unique purpose in your outreach strategy. Here’s a breakdown of the key materials your campaign should consider:  https://burlingtonpress.com/2025/07/17/what-kinds-of-pri...

Direct mail gives your business a chance to stand out in a way that people can actually touch. It’s personal, targeted, and effective when done right. And, best of all, direct mail is able to avoid all the noise of digital marketing channels like social media and email. Whether you’re sending postcards, flyers, or catalogs, here are 10 direct mail hacks that small businesses can use to get better...

Voters are surrounded by campaign messages from every direction. They see postcards in their mailboxes, yard signs on street corners, online ads in their social feeds, and videos on their phones. If your print marketing and digital marketing are not working together, your political campaign may struggle to make a lasting impression. Read more: https://burlingtonpress.com/2025/07/14/why-successful-...

While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibility and boost results. Read more: https://burlingto...

If your website traffic has started to decline, artificial intelligence might be playing a bigger role than you realize. The way people search online is changing, and AI-powered tools are reshaping how information is delivered. Read more: https://burlingtonpress.com/2025/07/09/the-zero-click-era-how-ai-is-hurting-your-website-traffic/

Choosing the right website platform is one of the most important decisions you’ll make for your business or organization. WordPress, Wix, and Squarespace are three of the most popular options available today. Each offers unique features, strengths, and limitations. Let’s take a closer look at all three platforms and explain why WordPress continues to be the preferred choice for those who want flex...

When you’re developing a brochure, a website, or even a social media graphic, it can be tempting to open up Google, search for an image, and grab the first thing that looks good. It feels quick and easy, especially when you’re on a deadline. But using images from Google without permission is not only risky, it can also land you in serious legal trouble. Here’s why you should think twice before usi...

With AI tools like Google’s Gemini now showing up in search results, many businesses are wondering if it’s still worth creating blog content that answers common customer questions. The short answer: absolutely. In fact, it’s more important than ever. Here’s why blogging remains a powerful strategy, even in a world where AI is doing more of the answering: https://burlingtonpress.com/2025/06/25/shou...

Ensuring your website is accessible to everyone isn’t just a nice-to-have, it’s a must-have. Here’s why this matters more than ever: https://burlingtonpress.com/2025/06/22/is-your-website-turning-customers-away-accessibility-might-be-the-reason/

Attending an event or trade show is a big opportunity to put your business in the spotlight. With so many companies competing for attention, the right print marketing materials can help you stand out, attract more visitors, and leave a lasting impression. Here’s a look at the most effective print materials to bring to your next event. Read more: https://burlingtonpress.com/2025/06/12/what-are-the-...

When it comes to reaching customers in your community, direct mail is one of the most effective and trusted marketing tools available. But how does direct mail actually work, and why is it such a smart choice for local businesses? Let’s break down the process and explore the benefits. Read more: https://burlingtonpress.com/2025/06/11/how-does-direct-mail-work-and-how-can-it-help-my-business-grow-l...

Considering today’s digitally-saturated environment, it’s easy to get lost in the noise. That’s why direct mail stands out as a powerful tool to reconnect with customers who have drifted away. While emails can be overlooked or filtered into spam, a tangible piece of mail captures attention and conveys a sense of personal touch. Let’s dive into advanced strategies for using direct mail to re-engage...

Stand Out, Stay Memorable, and Win Voter Attention In a crowded election season, political mailers are still one of the most powerful tools for grabbing voter attention. Unlike digital ads that are easy to ignore, a well-designed mail piece shows up right in someone’s hands. But to make an impact, it needs to do more than deliver information—it needs to connect. Here are five creative ideas to hel...

Branded giveaways can be a fun and effective way to build brand awareness, but not all swag is worth the investment. You’ve probably seen plenty of cheap pens, keychains, or stress balls that end up forgotten in a drawer or tossed in the trash. If you’re going to put your logo on something, make it something people actually want. Here are some of the best promotional products that people are happy...

In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived. Unfortunately, many businesses make the mistake of treating design as an afterthought. Maybe a friend offered...