Marketing vs Sales

As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues!  Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market!  Stay tuned for Season Two of Marketing vs. Sales coming soon in October 2024...

Doctor Dave concludes his Marketing Process with the 10th step - Execution.  The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI...  Continuing on to execution, the entire process is skillfully told through story and example.  This gives the listener an entire grasp of the idea within a single issue.  Marvelous listen!!  Tune...

Ramblin' Rob talks about a few nuances and intricacies while continuing to focus on basics.  This is a really pertinent augmentation to the prior sales-centric podcasts.  The key ideas represented in this issue will immediately make all salespeople more efficient and productive.  And don't forget the value picked up by utilizing skillful counters, positive value statements, warm fuzzies,...

What actually goes into the Marketing Plan?  It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs.  Doctor Dave dives into detail and talks specifically to this.  What steps to take and what are the considerations?  Doctor Dave speaks to the EPIER analysis vs. the older school SWOT analysis.  Concepts such as sust...

POST-SALE follow-up and IN-SALE follow-up is discussed in detail.  Making the tough calls and connections is something all sales consultants must learn to love.  It's part of you and part of your personal Brand or Promise to the customer.  Keeping all of this in mind, follow-up is necessary and we, in the industry, do not generally do it well.  Ramblin' Rob tells us how to get this done....

Doctor Dave is talking about money!  The Return on Investment.  Financials and Budgets are discussed - they are vital.  What will we spend and how will that relate to our forecasted revenue?  That will dictate ROI, of course!  How are budgets determined?  How can they be adjusted, how can they be influenced?  How is the money distributed?  

Ramblin' Rob speaks in detail about reinforcing the promise made by the consultant to the customer with respect to the product, service, or solution that has just been agreed to.   Sorry, I know - preposition!  We'll get over that.   The importance of these steps also are designed to eliminate any potential buyer's remorse and solidify the deal!  Once the documentation is accomplish...

Doctor Dave's students are doing a case-study of the automotive manufacturer, Subaru.  The are reading the book Where the Suckers Moon, a book from 30 years ago about the advertising campaign developed for Subaru.  The students have hypothetically hired Ramblin' Rob as a Executive Vice President of Business Development and have a whole host of questions for him.  Kind of a departure for...

The first order of business is to recognize your KPI or Key Performance Indicators.  This has to be done while not losing sight of relationship building and understanding how this might influence everything.  Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands.  There are many factors to finely balance and Docto...

For all sales consultants, no matter what you are selling, THIS issue is paramount!  Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close:  Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes,"  and the Technique (a counter/transition/close tactic).  Having multiple ar...

How is 2024 starting out?  Rob and Dave talk about that and what plans they have to expand their respective influences in the market.  The passion to be elite is highlighted as well as the dangers a lack of focus might bring.  Don't chase too much!

Isn't a trial close just a close?  Well, not really.  It is how a sales representative gets the idea he or she might be ready to go to the Purchase Consultation wherein total outlay of costs will be presented.  Then a whole host of things might come up, including concerns or anything which might prevent the consumer from moving forward.  Transitioning is discussed along with the necessary com...

This Issue: Mind-bending branding! SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power! DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding! PLEAS! The boys forgive themselves for breaking their NY resolutions and you can too! KNEES! And stay to the end...

Learn the most effective practices with respect to building and performing a world-class, dinner-topic presentation which will give you the best chance to land the business you seek.  Doctor Dave and Ramblin' Rob talk about the importance of imagery and story-telling to bring a product or service to life.  

Doctor Dave goes over External and Internal Audits in detail.  The SWOT method is defined and discussed.  The revolutionary EPIER method is then introduced.  Discover how to find out what influences your marketing vision most and how to utilize them to your greatest benefit.

This is SO good marketers and sales consultants!  The truth of the matter is that we have to be able to select the right product, service, or solution for our customers or we really don't have a chance.  This is our job.  We must place the answer in front of the consumer all of the time.  Ramblin' Rob and Doctor Dave discuss the ins and outs of this idea and make it clear also that we ha...

When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition.  Who then benefits from this?  Your Ideal Customer, of course!  Doctor Dave and Ramblin' Rob discuss this and many other topics to include:  the four Ps of marketing,  different customer segments, how competitive comparison is vital, what...

Find out what information you need to close the sale.  Increase comfort and confidence with the right questions.  Learn about tie-downs and tag-ons.  The customer will tell you how to sell them your product, service, or solution.  It begins here!  And who is the stealth customer?  Please contact us at your leisure:  MvSRobDave@gmail.com.

This issue launches Doctor Dave's marketing process as he waxes professorial on a number of topics, as well as examples of successes and failures of companies stepping outside of their original blueprint.  Play ball gets more intense!  Be sure to e-mail with thoughts or comments to MvSRobDave@gmail.com.  If you would like to be a guest, let us know!

Ramblin' Rob talks about Strategies and Tactics vs.  Real-Life applications.  Thought experiments are so important to the success of an effective Introduction!  Professional courtesy and acknowledgement to and of the customer are vital.  How to handle an advisor to the customer is discussed.  A defined greeter is proposed.  And video engagement is talked about with emphasis on how we really l...

An amalgam of the previous issues in preparation for a wonderful dive into both the marketing and sales processes!  Doctor Dave talks about the intricasies of Consumer Persona!  Much more!  "Keep This Train A Rollin'"  Doobie Brothers...  Comments or Questions at MvSRobDave@gmail.com.  We are at your service!  Have a great two weeks!

Indeed, we said the last issue was the best of the bunch!  No more!  Doctor Dave irons out his Marketing Process and grants more insight into how to build an image and brand into your product or service.  Must listen information for anyone in marketing as well as those in sales who wish to have a greater understanding into what goes into the product or service he/she is selling!  MvSRobDave@gmail....

Perhaps the BEST issue yet!  Until next issue, of course!  As a precursor to upcoming issues, a ten-step sales process is defined and discussed by Ramblin' Rob and Doctor Dave.  This is a must-listen for any and all sales representatives and marketers who are committed to excellence.  Please feel free to comment at MvSRobDave@gmail.com.

Doctor Dave and Ramblin' Rob begin to gear up toward the detailed descriptions of their Sales and Marketing Processes.  The ongoing and necessary activities within the sales process are introduced with some important elaboration.  Some of the ideas which might be avoided in marketing are related and discussed.  A couple of key concepts in selling and career are pointed out during the Play Bal...