Marketing vs Sales

Join Doctor Dave and Ramblin' Rob as they close out 2025 and wish the listeners the best going into the New Year.  The focus of this issue in the importance of mentoring in business and thereby reinforcing the impact of Doctor Dave's book, Mentorvention.  There will be a hiatus of sorts.  Re-join Rob and Dave for Season Three beginning in July of 2026!  Take care everyone and please touc...

Welcome back to Marketing vs. Sales!  It's been a tick.  While Doctor Dave has been working feverishly on his project of passion and welcoming in new family, Ramblin' Rob has been developing a workshop to add to his Minimum Viable Product and focusing on overcoming the very barriers he speaks to in this issue.  Rest assured listeners, more content is on the way at much shorter intervals....

Doctor Dave talks about how to identify competition for your product, service, or solution.  The many ideas a principles of competition are bounced back in forth.  And can the choice of doing nothing actually represent a competitor of sorts. Ramblin' Rob and Doctor Dave will be back after a quick summer break at the beginning of July .  See you then!

A special issue and re-broadcast of "You Don't Have to Say No!" from 1998!  Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program.  It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014.  A little nostalgic and designed for Saturn stores prior to the brand being terminated, it...

This issue is all about the car business!  Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and employment of any other (well, no study was really done!).  But, boy, it's a lot!  Tune in and learn some of the key intricacies and nuances to a unique...

With two books on the market, Beyond the Walkaround and Concepts of Modern Automotive Sales, Ramblin' Rob includes those in his minimum viable product.  Then answering the question posed by Doctor Dave:  "Are you more prepared to offer online or live presentations?" Rob responds with Maximizing Our Profitability in Today's Automotive Sales.  But what is really the target market...

In an absolutely powerful issue, Doctor Dave wonders about how to price his offering.  Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time.  What do we want to make?  Is that important enough to alter price or do we simply have to sell more?  How does the market play into it?  What is perceived value?  Must we change offering or change audience (...

Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience.  Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times.  However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild).  As we move forward throu...

In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted.  Doctor Dave takes the lead and defines those who will be the most receptive and rewarded from creative Mentorvention.   By the way, Mentorvention is introduced in it's book form, published on Amazon and available for all right no...

Hamilton Sales Training has been the project of passion for Rob over the past decade.  It has been there, in maybe several forms, without the butcher paper pulled down.  But now, with the help of Doctor Dave's EPIER situation analysis, the whole project will begin to take form!  Have a great holiday season listeners and join us back in January 2025!

Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors.  Only 1/3 have one.  What is Mentorvention?  It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen.  It is vital.   Doctor Dave speaks about a minimum viable product and a minimum viable audience.  It is a mistake to at...

Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history.  It is one of continuous learning and growing confidence.  The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique.  Doctor Dave improves on the mission statement for Hamilton Sales Training.....

Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up!  Welcome to Marketing vs. Sales Season Two!  Dave Aron's creative Own Your Origin Story is at the center of this issue.  It defines everything we do in Sales and Marketing.  Take a listen.  Make it ten.  And share it!