Marketing Vitals - On the Pulse of Healthcare

During the episode, Nicolle and Darshan discuss how marketing for pharmacies has become more challenging especially with GLP-1s, Compounding and AI. They highlight common mistakes pharmacy owners make when marketing their services and how to avoid them.

A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can elevate your marketing efforts. We’ll highlight the key benefits of producing varied content, common pitfalls to avoid, and practical tips for integrating different content types across your channels. Tune in to learn how...

A website is your brand identifier and how people find out about your business. We discuss why just social media isn't enough, but how it can work in tangent with a website. And also the benefits of working with a vendor that works with you in building a custom site and gives you access for ongoing management if you choose. 

Do you know how to use a SWOT analysis effectively—or are you making common mistakes that keep your strategy from reaching its full potential? In this episode, we break down what a SWOT is, why it matters for your business, and how to leverage your strengths, address weaknesses, and take advantage of opportunities in your market. We’ll also cover the pitfalls many business owners encounter when co...

In this episode, we dive into why choosing an industry-focused marketing agency can make all the difference. From understanding your audience and compliance needs to delivering strategies that actually move the needle, we break down how niche expertise leads to stronger results — and fewer growing pains. Tune in to learn why specialization matters and how an agency that truly gets your industry ca...

Marketing Vitals host, Kelly Baily, is joined by Brian Prigge, President, CTO and Founder of GRX Marketing’s newest partner – Scriptly!  Learn more about this all-in-one, cloud-based, web-based pharmacy management system and see how your pharmacy can cut costs, streamline operations, and improve efficiency without sacrificing care. Visit scriptly.tech to learn more and schedule a free demo.

In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for p...

The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies. 

It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to...

Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for pharmacy owners. With their innovative technology platforms, tools and marketplaces, AXE Rx supports and develops pharmacy savings programs with a goal of bringing transparent prescription medication pricing.

Heavily focused on the finance sector, Lansworth had a goal of breaking into the pharmacy industry. On this episode of Marketing Vitals, we talk with Finch Marketing client, Carrie Koski, on how targeted marketing has impacted Lansworth achieving their goal. By understanding the pain points of their new target audience and using a strategic marketing approach, Lansworth became a credible and trust...

No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your...

You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by independent pharmacy specialist, Bruce Kneeland, to dive deeper into branding and how to utilize it in your community to make a strong, lasting impression.

One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more than just your logo. It’s your business’s values, credibility, and customer experience. On this episode, Nicolle and Kelly dive into how to use your branding to stand out from the crowd and make a strong, lasting impression...

This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketing and Long-Term Care at Home Network have teamed up on this episode to dive into how exactly pharmacies can implement and benefit from offering long-term care at home services.

What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and Nicolle discuss the benefits of a home health care franchise and how to get started. Nicolle McClure - Host and Debbie Marcello, Founder & CEO at Happier at Home

Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners can get involved with PUTT or at the state level.   

What story does your pharmacy website tell? Is it different than other pharmacies in your community? Listen to the latest episode to learn why having a custom website for your pharmacy is so important.  To learn more about your website's potential contact:  PharmacyMarketing.com  This episode is sponsored by UltiGuard Safe Pack UltiGuard Safe Pack is the only pen needle product that comes with an...

New flexibilities in delivering flu vaccinations could be a ‘game-changer’, but without them, pharmacies may struggle to run a flu vaccination program at all this winter. Pharmacies are preparing for what is expected to be a surge in flu vaccinations this year as Americans are putting a greater focus on staying healthy amid the coronavirus pandemic. Pharmacies are preparing for what is expected to...

Marketing For Open Enrollment Approximately 10,000 people a day turn 65 in the United States. That’s a huge opportunity to gain new patients not only during Open Enrollment for Medicare Part D, but throughout the entire year. Before we dive into year around marketing, let’s talk about the more pressing time of Open Enrollment. With it starting next week, be sure you are helping your patients find...

September is just around the corner, and Labor Day cookouts are mere days away. While this celebration marks the relative end of the summer, for the kids in your life, it also means it’s time to go back to school. Emotions are high this time of year. Kids want to make a good impression, sporting the latest fashions and newest gear to impress their friends. Their parents, in turn, want to make sure...

Children grow up quickly. As a parent, you’ve probably gone through countless sizes of clothing, ever-changing tastes in food, and a seemingly interminable increase in height as your child grows. Your child’s fast growth rate requires all of the essential vitamins, minerals, and nutrients, which they can get from a healthy, balanced diet. However, as you know, kids can be picky eaters, which can m...

During a time of crisis, as an independent pharmacy owner, you may be thinking it’s best to put on the brakes with marketing. When in fact, the opposite is true. People more than ever are looking for trusted resource, medication options, supplies and more from their local pharmacies. Listen to the latest Pharmacy Marketing Simplified podcast, to learn why it’s important to be marketing during this...

Pharmacy Marketing Simplified podcast host Nicolle McClure and Todd Eury talk about what they've learned about pharmacy in the last ten years in celebration of GRX Marketing's 10th year in business serving independently owned pharmacies.  “Starting GRX Marketing 10 years ago, I honestly wasn’t sure where it would go, but I knew we wanted to help other independents stand out in their community. I a...

On the latest Pharmacy Marketing Simplified Podcast, Nicolle McClure speaks with Pam Clarke, Digital Marketing Expert at Cox Media about Geofencing. What exactly is GeoFencing, and how can you use it to help market your pharmacy? We’ll discuss all the ins and outs, including what it is, how to best use it, and a few restrictions to be aware of. Pam will also give some examples of campaigns other i...