Marketing Vitals - On the Pulse of Healthcare

As independent pharmacy owners look to other revenue sources to keep their business viable, learn how starting a weight loss program within your pharmacy could be the perfect solution. Dr. Kathy Campbell, pharmacy owner and founder of Dr. Kathy Weight Loss, discusses how she created the program, integrated it with her pharmacy business, and marketed it to her customers and the community. More info...

Nicolle McClure interviews Fiona Sartoretto Verna co-owner of an Italian company that is dedicated exclusively to the study of tools and methods for making pharmacists stronger and more recognized since 1965, all around the world. Sartoretto Verna is the name of the family that for three generations has been running the company with over 100 employees. Today we are the only company in the industry...

Medication Adherence A whopping 50% of patients do not take their medications as prescribed, meaning we have a long way to go in improving adherence in our communities. Independent pharmacies can be on the fore front of improving this number by adopting an adherence program, and even take it the next step further by adding a medication packaging service. For the first Pharmacy Marketing Simplified...

Cardinal Health sponsored several podcast episodes featuring several dynamic pharmacy professionals making a difference in our healthcare system delivery models. Nicolle McClure, president of GRX Marketing interviewed pharmacy owners and a physician to better outline the benefits of Value-based Pharmacy Care. Value-based Pharmacy care is a healthcare delivery model in which providers, including, p...

Pharmacy Marketing Simplified host and president of GRX Marketing Nicolle McClure interviews Jessica Gardner with Smart Solutions. Jessica & Nicolle discuss why it’s important for independents to be active on social media, and if they’re not, some easy things to do to keep their page active. Contact GRX Marketing: https://www.grxmarketing.com/podcasts  See omnystudio.com/listener for privacy infor...

Nicolle McClure, host of Pharmacy Marketing Simplified Podcast, interviews Omar Hassad with Rxeed.com  Rxeed.com opens up an entirely new world of comparison drug shopping. Rxeed.com is leading this change, allowing consumers to receive the lowest possible pricing on the medications they need most through a market system of electronic, transparent competition. Rxeed is a virtual community consisti...

Pharmacy Marketing Simplified podcast host Nicolle McClure interviews VP of Pharmacy Automation Travis Smith with Smart Solutions IVR Technology.  Smart Solutions has provided affordable, innovative IVR services to the pharmacy industry since 1995. SMART has successfully pioneered and developed superior IVR solutions that are "best of breed" within the industry and offer the utmost in flexibility...

Pharmacy Podcast Network co-host Nicolle McClure, president of GRX Marketing talks with Douglas Hoey, RPh., CEO at the National Community Pharmacists Association recorded live at the Cardinal Health RBC 2018 in San Diego CA in June 2018.  Mr. Hoey share his insights on the 7 Habits of Highly Effective Pharmacy Owners.  Contact Nicolle:  Nicolle McClure - GRX Marketing  President 2929 Westown Pkwy....

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient's communications dynamic.  They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way. Using texting as a business c...

On this episode of Pharmacy Marketing Simplified Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it’s important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive. Community pharmacy business development Veteran, Bruce Kneeland, discusses what...

If targeting Millennials is not part of our overall marketing strategy, it should be. Guest Chris Cielewich, Senior Vice President for FlavoRx and cohost Nicolle McClure discuss why it’s important to be including the younger demographic in your marketing, and how easy it is to target them digitally, through prescribers and in your local community. With over 80 million Millennials in the United Sta...

We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn. Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentive...

Over the past year, video has quickly become an essential way to market your business. Dr. David Pope and Nicolle McClure talk about why it’s important for pharmacy owners to incorporate it as part of their overall marketing strategy, and how it can be used to tell a story about your pharmacy history, services and personal commitment to the community.   They’ll give examples of how it can be used...

Marketing Your MTM & Clinical Services Dr. Blair Thielemier and Nicolle McClure discuss why it’s important to execute clinical and MTMs services in your independent pharmacy. We will discuss challenges of getting started and how to overcome them, give several marketing ideas, and review how offering these types of services can also be a new patient generator. For those owners that are struggling p...

On this episode of the Pharmacy Marketing Simplified Podcast, Nicolle interviews Marketing guru and Founder of Heinz Marketing -- Matt Heinz about the power of Networking with other businesses in your community.  About Matt: Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and s...

Pharmacy Podcast Show co-Host Nicolle McClure interviews Cheri Schmit, R.Ph., who is GRX Marketing's Clinical Coordinator, and "pharmacy immunization queen". Nicolle and Cheri discuss the evolution of giving vaccines in the pharmacy, and where it’s headed, marketing tips, and dealing with public feedback.  About Nicolle: Nicolle McClure started GRX Marketing in 2010, after hearing a need from loca...