Marketing #Unfiltered

Today we’re answering the age old question: How often should I be posting?  I’ll walk you through:  ☑️The myth that you need to post every day  ☑️Reasons to NOT post every day (if it’s not sustainable)  ☑️And then two questions to ask yourself to come up with this answer for you!  This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com   Here’s what’s going on this mont...

Today I’m doing another episode of Good Boss / Bad Boss.  I’m sharing some behind the scenes of our most recent launch and how I realized that some unhealed stuff was sneaking back into my world.  That was disappointing…  I’ll share some questions to ask yourself so you can make sure the same isn’t happening to you. And then we move into my good boss moment.  I’m proud of the growth I’ve made with...

Allison is a mama boss. She works 20 hours a week but has a six figure business. She spends lots of time with her kids but she has a very successful podcast. She works out consistently but still makes sales almost daily!  How does she do this?  Very. Clear. Systems and funnels. So today, that’s what we’re talking about.  We’ll cover: What actually is an email funnel  How to not be salesy in your e...

Ever heard of the Sex and the City rule?  I am OBSESSED with this rule.  It reminds us to keep things relatable.  So if you’re looking for a chuckle and a very valuable content lesson, this episode is for you.  Especially if your content isn’t getting engagement and you’re not sure why. 

Real talk: Statistically speaking, this year will be average at best.  And that’s not to bring you down or make you feel like shit.  It’s the opposite in fact.  So … yeah. I’ve got a message not everyone will want to hear but I actually think it’s the one we all need.  Reminders:  The price of What The Heck To Post goes up on January 1st! Go here to check it out: www.whatthehecktopost.com  

“I have one hour to prep for 2023. What is most worth my time?” What a FANTASTIC question from one of our listeners. Today we’ll talk about: 1. The thing we all need to be more focused on (hint: it’s your targeted growth strategy.)  2. Examples of how clients in the past have implemented a targeted growth strategy. 3. 3 questions to answer to get you prepared to take action on growth in 2023  Remi...

If you can’t help but feel assaulted by technology, this one is for you.  We’ve got TARA WILDER on the show!  She’s a tech strategist who specializes in untangling your tech without pulling out your hair.  We talk about:  What NOT untangling your tech is costing you… Common tech traps + what to do about ‘em How to audit yourself to determine if your tech is unnecessarily complicated  Tech hires yo...

2023 is 12 days away!! HOLY CRAP!  Here are some content beliefs we absolutely MUST let go of if we’re gonna get out of our own way and make sh*t happen in the new year.  And while I’m talking about content in this episode, this is true for ANYTHING you’re trying to create.  Plus, just a reminder…  What the Heck to Post goes from $63.99 / month to $99 / month on January 1st.  Go here to check it o...

One year ago I completely changed my business.  Many of you know that story.  But this has actually been a journey that’s been going on for a few years.  So I rewind a bit to give you the full scope of what was going on internally for me, and then move into the two biggest lessons I’ve learned to help you not hate your business (now or later). 

Have you ever noticed that – when you travel / take time off / do something fun – you get way more reach on your content?  [Probably because this is SOCIAL media but we’ll talk about that another time!] Given it’s the holiday season, you might be feeling like you want to take time off, but the marketing / business owner side of you feels like you can’t do that.  Maybe you’ve spent all of 2022 buil...

My first business coach is on the show today!  And this is special for a few reasons… not just because Dallas knows her sh*t, but because she is super transparent about the roller coaster that is online business.  She also knows WAY too much about me so we had some fun looking back at the last 6 years!  In addition to hearing a little bit about what I was like as a newbie social media manager (hin...

We got a lot of response to our recent Good Boss / Bad Boss episode.  Including from one listener, who we’ll call Leona, who shared her “bad boss” moment:  “My low this week was spiraling over this one potential client who decided to go to someone with a shiny neon sign because they've been in business way longer. But I know for a fact that she doesn't have the skills I do, and that pers...

Jennifer Nagel is on the show today!  She’s my connection queen 👑 Today we’re talking about:  The difference between networking and making true connections, plus she’ll introduce us to her connection method to make this easy for you. Why taking the time to make true connections is one of the BEST things you can do for your business  How Jennifer structures her connection efforts to not just creat...

I’m back!!!  After one week on – what felt like – my deathbed, I’m really excited to be back on the mic.  Today is a first in our 2023 PREP series, where I’ll be reflecting back on 2022 and reporting on what I find.  Today, we’re talking about clients.  Here are the 3 places I got clients in 2022 and why I think they were so effective so you can take some of my learnings into the new year with you...

Have you ever decided not to email your list more than once a week because you thought that would annoy people?  Or have you chosen not to sell at a certain event because you didn’t want to come off as “salesy”?  Or have you chosen not to act on a strategy because you thought people would judge you as pushy (or something)? If so – you need to listen to this.  For years I let my feelings guide me. ...

Let’s make this easy.  Our shortest episode ever to answer one of the most common questions I get.  RESOURCES:  What the Heck to Post goes from $63.99 / month to $99 / month on January 1st.  Go here to check it out: www.whatthehecktopost.com  

This episode is like a marketing 101 class meets a southern charm holiday special!  Ashlyn is here — if you don’t know her she’s the copywriting queen. (Real talk, Forbes said so! And Forbes knows what’s up.)  She’s also like… a fresh baked blueberry muffin on Sunday Funday. You must know what I mean …  You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also...

I’m gonna say something a little controversial here… And whether you agree with me or not, I hope this conversation helps you see the importance of clarity.  First, we’re gonna dive into the belief that pain points are manipulative.  And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points...

Today’s episode is a new format… (and I hope you’ll let me know if you like it.)  Every few weeks, I want to bring you behind the scenes and show you where I’m celebrating, and where I’m totally bombing as a business owner. Why?  Because I wish I knew this rollercoaster that is building a business was NORMAL.  So let’s have an honest conversation about it. 

Megan Seamans is here to talk about your human design!  Whether you want to listen to the episode to guess your type and check to see if you’re right later … or you want to know your type ahead of time so you can follow along, here’s a link to uncover your human design. In this episode, we’ll chat about:  What the heck is human design?  What are the characteristics of the different types?  How can...

We talk about A LOT in this episode.  Why results are not what you should be obsessing over… (I know, I know. That seems like a weird one. But hear me out.)  A real talk chat about whether or not you’re *ACTUALLY* doing the work you need to do to get the results you want…  WHY sometimes we *think* we’re doing the right work, but we’re not.  …and more.  RESOURCES: THE GET CLIENTS ON SOCIAL class st...

I am not here to share repurposing tips … or other time saving content tips.  I am here to share data driven reasons all the time you spend on social media content is actually diminishing your ROI.  I hope this perspective shift is what you’ll be thinking about when you post content.  PLUS, that you’ll take it seriously when I challenge you to post 30 B+ pieces of content over the next 30 days. I’...

Just like the title suggests, there are 5 BS beliefs (that I hear again, and again, and again!) that are stopping you from getting clients.  Let’s walk through each one and talk about why they are total bullsh*t.  The moral of the story: If we don’t get clear on the ACTUAL problem, you’ll get yourself stuck.  Question your beliefs. Especially these five.  Resources mentioned in this episode: The G...

I am on FIRE from this call with membership retention strategist, Liz Beadon! If you have been dreaming about starting a membership you are going to learn a ton about how to put one out into the world successfully.  And if you have a membership but are more focused on GROWING your membership than you are RETAINING your members, you’re missing a huge part of the pie and Liz Beadon has your back.  I...

I got a great question and that’s what we’re speaking to today…  A listener reached out to say that their business is relatively new, and while they are super excited and inspired by all of the conversations we’re having on this podcast … they have no idea where to start.  Can you relate?  Well then this was made for you.  In this episode we’ll cover:  The three systems every business needs at ANY...