Marketing #Unfiltered

Today I want to talk about pieces of marketing advice that are having a moment…  I’m seeing this advice EVERYWHERE and following it would seriously get in the way of your success online.  We answer these questions:  How can I craft a memorable niche that is NOT unnecessarily limiting?  Should marketing be fun?  Do I need to post every day?  This episode is brought to you by… The Go-To Coach Club:...

Today we’re talking about some easy to miss “mistakes” you might be making in your marketing content.  After auditing about 60 feeds in 2.5 months, these are the things I saw again and again and again (and again).  I’ll also share what to do instead so you’re not stuck without a solution.  This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com   Here’s what’s comin’ up...

Today I have a bubbly treat for you.  Kelsey Kurtis is on the show talking about BRANDING.  But… not in the way you’re probably used to talking about it. (Logos, fonts, and colors!) She talks about how branding isn’t just about what things look like, it’s about how you’re making people feel and the relationships you’re building. So of course – as the self proclaimed relationship queen – you alread...

Stop ending your captions like this…  This one shift will increase engagement … A LOT.  This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com   Here’s what’s comin’ up inside the club…  ➡️Our next class:  BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between...

Today’s guest is Linda Sidhu – quiz creator to the online stars!  She’s a list-building and quiz funnel strategist who specialises in creating personality-popping quizzes rooted in *real* data about how we communicate.  Her clients triple their email list growth in a matter of months.  Massively increase conversions.  And create strategic and impactful list segmenting that helps their audience tru...

Today we’ve got our first installment of our FLY ON THE WALL series, where you can be a fly on the wall of a group coaching session inside of the Go-To Coach Club.  I’m doing this for a couple of reasons: Because there’s just good stuff in here that can help you.  Because I want you to get a sense of what goes down in the Go-To Coach Club.  We’re getting ready to close doors to the club so you can...

Today I’m sharing three Instagram Stories that… ➡️ Create your go-to coach factor  ➡️ Make it super clear what you do  ➡️ Creates engagement  ➡️ Tells stories  ➡️ And make sales  Stories are the most BINGED piece of content on Instagram.  (Yep, more then reels.) People tend to not care that much about them because their main benefit is NOT growth. But the truth is, who cares if you grow if you’re...

Haley Burkhead knocked my socks off in this conversation.  If you think creating wealth just means making more money in your business – you need to listen to this.  If you think creating wealth means investing in stocks – you need to listen to this.  If you think creating wealth requires you to basically have a whole new job outside of all the things you already do – you need to listen to this.  H...

I asked people to vote on topics to cover on Marketing Unfiltered … sooo many people requested this.  And that breaks my heart!  So today, I wanted to talk to you about why I think content creation is NOT just for your ideal client, but for you too.  When you finish the episode, I hope you feel like you can change your experience to actually ENJOY it. Because the truth is, it can be really freakin...

I loveddddd this conversation with Jackie Ellis!  If you’ve been feeling like it’s time to pay for ads but you just don’t know where to begin, you must listen to this.  Jackie has multiple multi-million dollar launches under her belt, an ad agency and is a copywriter.  She’s a total BOSS on this subject and shares so many tangible tips around… …conversion rates  …how to use ads to fill a coaching...

I almost didn’t share this because I do NOT want you to overthink this.  But… I answer this question differently than most.  So if you’re curious about how the heck to post at a time that’s most effective for your content, tune into this 5 minute quickie.  This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com   Here’s what’s going on this month inside the community: ...

Getting ready to launch?  You’re going to want to listen to this first.  Brenna is a pre-launch strategist and an amazing copywriter.  Put those two things together and she’s a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content.  We cover: What exactly is a pre-launch and how long should it be?  What kind of content goes into a pre-launch (you will LOVE her c...

The truth is, I do NOT turn to social media when I want a client fast.  There are 4 things I do.  And I share what they are here.  This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com Here’s what’s going on this month inside the community:  ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest ex...

Today we have Christie Miller on the show!  Christie was diagnosed with breast cancer last year and has been SUCH an inspiration to me.  Actually, her mindset has ALWAYS inspired me.  She’s one of those women who will put her mind to something and absolutely achieve it.  In fact, she has won THREE cars in her life.  One of them was a Porsche, and the other was a Tesla!!!  And in all 3 instances, s...

Today, we’re takin’ a trip through my DMs.  I got a great question from “Jamie.”  She understands the importance of speaking to strangers on the internet if you want to create collaborative relationships and grow in a nurtured way on Instagram.  But… she’s the kinda gal who sits alone at a party counting down the hours until she can leave instead of trying to meet friends.  So … *HOW* does this ha...

Today on the show we have MARISA CORCORAN! If you write boring copy, you are gonna wanna listen to this. We talk about… Her genius tip for bringing any copy to life that is so super tangible, you can use it right away.  How to seamlessly incorporate pop culture to make your stuff digestible and — again — fun The difference between MESSAGING + CONTENT and how to know which one you have a problem wi...

Today, we’re talkin’ strategy.  ➡️If you hate your lead magnet.  ➡️Or you don’t have one.  ➡️Or you just want to have more than one way to grow an email list…  This one’s for you!   I’ll share an organic list growth strategy that doesn’t require a lead magnet.  I’ll also explain the pivotal reason why I do this despite the fact that I have a highly converting lead magnet.  This episode is brought...

We’ve got a question from a listener!  “Alexa” did some bot work back in the day so she’s got several thousand followers … but they’re very untargeted.    She wants to know if she should start her account over.  This is a hard one to answer, because it depends!    So I walk through some pros +  cons to consider so you can come up with the best answer for you.    FYI: Consider this a part 2 to epis...

Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy.  You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible.  (The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your...

In my last episode I said something like… “If you’re not growing your email list, you’re not growing your business.” People got a little alarmed when I said that. They said things like, “But I am trying to grow my email list… but it’s not working!” So I wanted to do an episode covering the biggest mistakes I see when people are sharing their lead magnets and doing “all” the things but… it’s not wo...

Today we’re gettin’ real. At the risk of sounding like a broken record, this is for you if you get stuck thinking, “WTF am I doing wrong?? I post everyday but don’t get results!” Let’s break this down. There are three objectives that we typically have: ➡️an objective to GROW ➡️an objective to NURTURE ➡️an objective to SELL And whatever big picture strategy you have for each of these things, social...

This is a very powerful episode with the one and only, Kate Northrup! As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital platform called The Origin Company that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out. We talk about… 1️⃣How to change your relationship wit...

Whether you have no idea what content pillars are OR you just don’t think yours are working for you… this is for you! We’re gonna talk about:  Why we use content pillars (and why you do NOT need to overthink them) How to come up with effective content pillars in 3 steps  Two questions to ask yourself so you know if your pillars are workin' for ya! This episode is brought to you by… What The H...

Today I’m sharing 7 ways to make your content work better. Why?  Because sometimes it’s not about posting daily, it’s about posting more strategically.  If you can extend the reach of your content, you can also put less pressure on your posting schedule.  Tune in for 7 tips to try! This episode is brought to you by… What The Heck To Post: www.whatthehecktopost.com   Here’s what’s going on this mon...

I had soooo much fun speaking to Jaclyn!  She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts.  Here are some of the topics we dove into:  1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium?  3) What are the different ways you can leverage the podcasting platform to generat...