Marketing #Unfiltered

Whether we like it or not, there’s one big rule in the biz world: You can’t grow your business if no one even knows about you. Well, this is something Selena Soo has devoted her career to helping you fix! She’s a Bad@$$ PR strategist and creator of one of the most well-known publicity courses on the web, Impacting Millions.  In this conversation we talk about:  ☑️That time she went mega-viral than...

In this episode I’ll share my vacation content formula.  I don’t know if you noticed, but you probably get WAY more reach when you’re on a vacation or any kind of holiday.  Why?  Because you’re doing FUN stuff.  And whether we like it or not, people are NOT on social to learn about your business.  They’re on social to zone out.  So it’s really beneficial to mix your biz and social content.  Which...

Today on the show we have Rachel Joy.  Rachel has built her business from the inside out.  Meaning, she did the INNER WORK before she went all in on the business strategy.  Because, in her words: Business doesn’t work until YOU work.  (Love that!)  On this episode we talked about:  Motherhood and business (I freaking loved her take on this.)  Retiring your husband and what that did to her husband...

Does this sound like you?  You know you need to be building relationships and creating engagement but… when it comes down to doing it you just stare blankly at the screen and have no idea where to even start.  Sound like you? Then this is for you.  There are 4 groups of people we tend to forget.  Unfortunately, these people are our WARMEST audiences and also tend to lead to more opportunities.  So...

I lovedddd this unfiltered conversation with Belinda.  When I listen back to it, it really feels like I’m a fly on the wall of a very honest conversation about the parts of money we often don’t talk about, but that we NEED to.  Did you know 87% of female founders make less than $100k a year?  According to Belinda (and myself), that is BULLSHIT.  It is so hard to make a real contribution to your fa...

If you’re not feeling inspired or motivated, this is for you.  A few weeks ago I had a challenging launch and then got REALLY sick, all on the heels of an emotional birthday.  By the end of it, I was over business.  Ready to throw in the towel!  Despite the success that I DO have, nothing felt worth it.  I was drowning in comparison and “why aren’t I there yet?” questions.  I know you can relate. ...

If you feel like you are constantly reinventing the wheel with your content, you need this episode.  Sunny shares her STAR framework to help you repurpose like a pro. (And it is DEFINITELY something I’ll be using in my business.)  We also answer questions like:  How much of her content is repurposed  Who to hire if you want someone to weave through your content for you (yes, there is a title for t...

The biggest mistake coaches make is – when it comes to increasing engagement – they only focus on getting in front of NEW audiences, they forget about the people already here.  On today’s show, I’m sharing 3 ways to re-engage your existing audience.  I’m also gonna walk you through a few reasons your engagement might not be poppin’ the way you want it to.  PS: Looking for build-a-relationship reso...

You might recognize today’s guest!  She was a guest expert in one of our first episodes, but the next 6 months in business brought her some curveballs + challenges that led her to shut things down and start again. Her community was shocked.  She had created a profitable business and had clients that loved her.  But behind the scenes, it was burning her out and wreaking havoc on her nervous system....

On today’s show I’ll walk you through…  5 ways to find perfect fit collaborators  The #1 thing you must NOT do when looking to collaborate Plus how to keep track of them while you build relationships  A little insight into what my relationship building process looks like  Looking for build-a-relationship resources?  You’ll love this: 12 strategies to find and convert your next client on social. Do...

Look, AI is amazing.  And I definitely think you should be playing with it.  But if you use it like 97% of the people out there, you’re gonna sound like everyone else.  In this episode I’ll share:  ➡️How to make ChatGPT work better for you  ➡️Two things you can’t escape in a world with ChatGPT  Plus, I’ll give you access to 20 prompts to help you create content using ChatGPT that doesn’t sound lik...

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period.  In this episode I’ll walk you through:  1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year)  2️⃣18 ways to grow your list  3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once)  Free resourc...

So today's episode is a juicy throwback.  This episode is like a marketing 101 class meets a southern charm holiday special!  Ashlyn is here — if you don’t know her she’s the copywriting queen. (Real talk, Forbes said so! And Forbes knows what’s up.)  She’s also like… a fresh baked blueberry muffin on Sunday Funday. You must know what I mean …  You know that cozy, comforting moment where you...

Whelp... I'm sick! 😷  So today's episode is a juicy throwback.  Today you'll learn:  ➡️ 4 IG stories you should post to IG story every day ➡️ Why they matter  ➡️ And lots of examples!  Resources discussed in this episode: https://www.gotocoach.club/dailystory 

Frenchie is all about helping you put systems in place that keep you close to the money. Because the truth is, it’s really easy for us to focus on the wrong things.  In this episode, Frenchie shares… Her 5 core functions of marketing. She walks through what they are and the value of each. How to decide which core function you need to be focusing on right now  The behind the scenes into how these f...

This might surprise you, but most of us don’t know what we’re selling.  We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings.  People don’t buy cars, they buy status.  People don’t buy alarm systems, they buy peace of mind.  You may or may not have heard this advice before, but have you put it into action? In this episode, I walk yo...

Today we’re changing the pace a little bit.  My husband is on the show today. For those of you who don’t know him, my husband is Bradley Rose and he’s an instructor at Peloton.  Something we get asked about ALL the time is his stroke:  How did it happen?  What exactly happened?  At what point did we realize he had a stroke?  What was the healing and recovery like?  What did we learn from the exper...

Comin’ to you from mid-launch.  Most would find this coo-coo-cray-cray that I’m talking about my launch while I’m in it. But this podcast is “unfiltered” and I’ll always keep my word around that.  So I’m taking you behind the scenes of my most recent launch.  It did not go to plan.  But we turned some things around thanks to these 3 steps and I’m gonna walk you through ‘em so you’ve got them in yo...

Today we're talking about "slimy" strategies that really aren't that slimy.  In fact, I would argue if you're NOT using strategies, you're probably shooting yourself and your ideal client in the foot.  So if you want to make authentic sales, this one is for you. 

If you're building community, you can't miss this episode. Here are the 5 super simple things you can do right away that will have insane ROI!

Roxanne is a manifestation expert.  Actually, she’s more like a masterclass in just… LIVING better. It’s SO refreshing.  We talk about:  Why you don’t need to learn how to manifest, you’ve been manifesting since the day you were born — this blew my mind!!  Are there ideal ways to manifest for different kinds of people?  Her process for digesting anxiety in 90 seconds.  The biggest manifestation my...

Today we’re talking about AUTHORITY.  I’m gonna share 4 things the top coaches in the world did to become the top coaches in the world.  (And you might be surprised to hear a few of them.)  But first, it’s Get Clients on Social Seasonnnn!!  The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week!  Join me on April 17th, April 19th + April 21st.  We’re gonna talk about...

Today we’re talking about my childhood 👀 Don’t worry, I won't get weird on you. But I have a [money 💰] gift and it requires a back story.  (scroll to the bottom if you just want the gift. I got you!🔥) I don’t know about you, but I have an irrational fear about losing everything I have.  And I think it stems back to this moment, leaving the airport in Dhaka, Bangladesh for the first time, w...

3 repurposing tips you have NOT heard before. Especially the last one. This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com Here’s what’s comin’ up inside the club…  ➡️Our next class:  BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel...

Today we’re talking about crafting a strategy that works for you.  I walk you through:  Why you need to stop listening to what everyone else is saying and doing How to come up with the data you need to craft a perfect-fit strategy based on you + your message  It’s a quickie, but a goodie! This episode is brought to you by… The Go-To Coach Club: www.whatthehecktopost.com   Here’s what’s comin’ up i...