Sophia
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up...
Where to listen?
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Episodes
Ep 20. Money, money, money… (and how to manifest more of it with Jamie Berman) 31.10.2022 1:14:03
Lovedddd this conversation with Jamie! Jamie is a Money Mindset Coach who went from $140k - $500k in one year – not from working harder , but from applying everything she knows and coaches about thinking differently about money. This episode is for you if you… ➡️…want to create more money but are feeling STUCK ➡️…want to identify a money block that may be holding you back ➡️…have money beliefs...
Ep 19. Should you collaborate with competitors? (And HOW do you do that?) 28.10.2022 7:11
We’re in the middle of the growth challenge right now. That’s where my community is creating a list of podcasts to pitch to so they can get in front of new audiences. And a question comes up every time I support someone through a pitching process: Should I pitch to people who might see me as a competitor? From where I stand… yes. I’m not saying they’re your first pitch. But they shouldn’t not...
Ep 18. How to “fix your life” with the Kolbe Assessment 26.10.2022 1:02:18
On the show today is Carly Clark Zimmer. She is a heart-centered coach and expert of the Kolbe Assessment. She is giving me a LIVE interpretation of my Kolbe assessment results which is kickstarting a conversation about… How to better communicate with your team How to use the Kolbe to make big decisions in your business The importance of making choices around what lights you up (hint-hint: le...
Ep 17. How to make sales in the DM without you or your potential client feeling icky 24.10.2022 17:54
Do you struggle to sell in the DMs because you struggle knowing WHEN to sell or how to sell? Do you feel like selling in the DMs feels icky? Do you ever feel the pressure to lie about your experience in the DM – or on a sales call – because you feel like you’re not experienced enough to get clients? If so, this episode is for you!!! Resources mentioned: The rate to join What The Heck To Post...
Ep 16. The most underrated visibility strategy 20.10.2022 11:51
When people ask you what you do, what do you say? I’m gonna bet you mumble through something super vague … and you probably do it really quickly because you think no one’s gonna understand what the heck an online coach even is. Amiright? You would be STUNNED how many people have entered my world because of a clear “what I do” statement. People will often respond with, “Oh my gosh! My sister is...
Ep 15. How much engagement can you *realistically* expect? 18.10.2022 18:33
In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations! I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following. Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns...
Ep 14. If using strategies gives you the slimy salesman feeling 12.10.2022 18:07
If your top value is showing up authentically online, you want to listen to this. Especially if you feel like strategies make you feel inauthentic. I share 3 truths that I hope will help you see strategies in a different light. Especially if you have trouble… …showing up if you’re uninspired …staying consistent with strategies because you don’t want people to think you’re tricking them into si...
Ep 13. Mindset shifts to make more sales + play bigger in your business with Christine Corcoran 10.10.2022 1:07:40
Chrstine Corcoran is on the show talking about mindset today! She’s a mindset strategist who specializes in helping business owners overcome money blocks and business-building-fears that hold a business back. (Think imposter syndrome, sales fears, and anything that keeps you playing small!) In this episode we dive into… Public speaking nerves and how to get past them Why your fear of being “sal...
Ep 12. How much educational content is too much educational content? 07.10.2022 14:01
In this episode we talk about… How to answer this question for yourself based on your goals My posting structure so you can use it for an example How to create your very own relatable cheat sheet Resources discussed in this episode: Download our relatable content cheat-sheet: A spreadsheet jam packed with questions so you can brain dump and store effectively! getcoachsocial.com/relatable
Ep 11. WTF to post to your IG stories every day 05.10.2022 16:28
You will learn… 4 IG stories you should post to IG story every day Why they matter And lots of examples! Resources discussed in this episode: getcoachsocial.com/dailystory
Ep 10. How to combine live launching and evergreen launching to massively increase results with Jess O’Connell 03.10.2022 1:11:05
If you’re looking to.. Improve launch numbers Launch for the first time and you want the inside scoop around what to look for Combine live launching with evergreen to massively increase results Go evergreen …you can’t not listen to this. This episode is jam packed! We cover: The best launch mediums for best results What your numbers need to look like *before* you use ads and *before* you g...
Ep 07. A messaging secret for an oversaturated market 26.09.2022 16:57
Just because the market is saturated, doesn’t mean it’s saturated with GOOD. In this episode I’ll help you identify your “belief content” to help you cut the noise and jump off the page. Tips and tricks and all that has a place … but getting clear on what you believe and what your ideal clients need to believe to be a perfect fit client for you is what’s going to make your content pop off the pa...
Ep 09. Why sharing your life on social matters (and how to not feel weird about it) 26.09.2022 8:45
Does sharing personal content feel …… icky? I get it. Why does anyone need to know this stuff, right? Here’s the thing … personal content isn’t about sharing your lunch or your deepest darkest secrets. There’s actually a very clear, strategic reason for sharing personal content and I’m about to share with you what that is. My hope is that after this episode, you feel clear around the purpose...
Ep 06. How to 5X your biz by hiring help (at ANY stage of biz) with Bonnie Fahy 26.09.2022 1:01:04
Bonnie helps businesses 5X their growth through hiring at *any* stage of business. (Yes, including the very beginning.) We cover: The many different kinds of hiring help How to find your ideal hires A fool proof hiring process that will build you a perfect fit team …and more! Plus, we close out our chat playing a game called “Never have I hired out” — which is kinda like “Never have I ever”...
Ep 08. How to get whatever you want with Corey Phelps 26.09.2022 41:02
Guess what? Flowstate is not about productivity. …did anyone else think that? No? Just me? Okay then… Well, back to the point. Flowstate is this magical thing Corey shared with me that helps you tap into solutions to just about any problem you’ve got. Since the recording of this episode, I had a session with Corey and was BLOWN AWAY by how it supported me. Best part? She gives you an opportuni...
Ep 02. How to get warm leads without posting on social with Lisa Simone Richards 19.09.2022 1:05:40
Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. (The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your...
Ep 03. 6 Reasons You’re Not Getting Clients On Social 19.09.2022 31:50
In this 30 minute episode, I walk you through the 6 most common reasons you’re not getting clients on social media. Some of the things we’ll discuss: Is social media the best place for you to get leads? Maybe not. Social media might have a totally different purpose for you and because you’re in the wrong mindset, you’re completely overlooking it. When you figure this out, you’ll understand the ro...
Ep 04. WTF to send to your tinyass email list (to get clients) with Kendall Cherry 19.09.2022 1:12:46
Kendall Cherry joins me to talk about why your email list is NOT too small and how she took her business to 6 figures in the first year with less than 300 people on it. You’ll learn… Exactly what to include in your welcome series [Spoiler: She suggests that your series include 3 emails but each email has a different purpose…] How many emails to send every week, how to sell (without feeling like...
Ep 05. How to leverage the algorithm without more likes + comments 19.09.2022 24:23
Yes, engagement matters. But if you think engagement means “likes” and “comments,” you need to listen to this episode. The algorithm considers WAY more than “likes” and “comments” engagement. And when you understand this, you can be more strategic with your content so it’s seen by more people. (You’ll also stop getting insecure about your crappy engagement…) Plus, I’ll share about 14 CTAs to...
Ep 01 | The 4-1-1 On If This Podcast Is For You 29.08.2022 11:36
Hi! I’m a social media strategist for coaches. I used to run an agency for 6 + 7 figure business owners, and now I’m taking all of that tested and proven strategy and putting it here. Here’s a little introduction around who the heck I am and what to expect from this podcast.
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