Sophia

Marketing #Unfiltered

Business EN ↓ 220 episodes

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up...

Author

Sophia

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jun 17, 2026

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Episodes

EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan 25.03.2025

As someone who's planning a maternity leave, this episode was everything I needed.  Perfect for you if:  ➡️ You're pregnant, and want to take time off to enjoy your baby  ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind!  We cover things like:  ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave? ➡️ Which...

Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney 18.03.2025

Holy crap. This one is juicy.  Here's what we're covering...  1️⃣ What the heck is your distinctive edge?  2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own  If you've been struggling with:  ✅ Your offer  ✅ Your message  Or ANY clarity at all around how to stand out in a saturated market, y...

Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling) 26.02.2025

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY) And more. Resources: Don’t forgot to download her ST...

Ep 167 | Finding your unique launch style with Tracie Patterson 19.02.2025

Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch style isn’t working  — so they can start unlocking a new way of doing things? Is...

Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin) 13.02.2025

We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀 That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship. In this episode, we cover: ✨ Where to actually find new connections (becaus...

Ep 165 | The Circuit Sales System with Nicki Krawcyk 04.02.2025

Tired of the same old sales strategies? There’s another way. We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy.  They all work—but they’re not the only way to sell, no matter what some online guru says. That’s why I loved this convo with Nicki Krawczyk . She created the Circuit Sales System —a geniu...

Ep 164 | The No-Call Sales Method for $10k months with Brenda Rigney 28.01.2025

Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls? This episode is for you. Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including: What it means to be aligned AF in life and business. How to make potential...

Ep 163 | Contracts, chargebacks, and all things legal with Jaime Bell 21.01.2025

Today’s episode is pretty damn fascinating.  Jaime Bell is a lawyer who knows her sh*t, let me tell ya.  We talk about…  ➡️ Non-negotiable contracts you need to be using that you’re … not.  ➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em  ➡️ How to avoid chargebacks  ➡️ What your options are if you find out someone’s stealing your content  …and so much mo...

Ep 162 | How to train AI to create content that actually sounds like you (with Kristin Lawton) 14.01.2025

If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you.  Here's what to do:  Listen to the episode and hear Kristin coach me as I go through the exercise  Then go to this link and do it yourself.  https://cheers.districtbrandbar.com/brand-voice-mixer   Add an INCREDIBLE asset to your business, that will save your hours every week....

Ep 161 | 4 Ways to Make More Sales in 2025 07.01.2025

Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla.  Get ready for some CLEAR next steps so you can take action on each of these items.  PS: Want more marketing support in 202...

Ep 160 | How to create a visual strategy with the founder of WorkPlayBranding, Lyrik Fryer. 27.11.2024

Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases results? What’s the difference between launch bran...

Ep 159 | Write a talk that actually gets results with Heather Sager 07.11.2024

We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in be...

Ep 158 | How to build trust during a trust recession with Adela Hussain 16.10.2024

It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing ....

Ep 157 | Simple Email Marketing Strategies in 20 Minutes a Week with Liz Wilcox 02.10.2024

Get ready for some email marketing TEA!  Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter?  Yeah … that one 😉  So in addition to giving us all the background behind “I’m pissed!...

Ep 156 | How to create strategic brand stories with Patrice Poltzer 27.09.2024

You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling. Because, did you know businesses that regularly tell stories are: ✔️60% more likely to be seen as innovative and make 💰20% more sales on average than the exact same business that doesn't incorp...

Ep 155 | Why I -- a social media strategist -- am taking a step back from social media. 11.09.2024

In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me. If anything in here resonates, you should probably book a free Client Attraction Audit. Learn more and book your call here: https://www.goto...

Ep 154 | Making it FUN to buy from you with Marisa Corcoran 28.08.2024

This is a fun one with my good friend, Marisa. She’s a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717] In today’s episode, listen in for things like: ➡️ What’s working NOW in her launches (hint: I don’t h...

Ep 153 | How (and why) to create a mastermind with Kristine Schwartz 07.08.2024

Let’s talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale. Kristine shares: 1️⃣ What the heck a mastermind is 2️⃣ How to price a mastermind 3️⃣ How Kristine sells into her mast...

Ep 152 | Webinar launches are not dead (they’re just different) with Lacey Cribb 10.07.2024

Anyone who’s getting ready to launch, take notes! Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways). We discussed things like: ➡️How has launching shifted during this challenging, economic time ➡️Her go-to launch tech stack ➡️The bare minimum you must do to launch successfully ➡️The most common misconcept...

Ep 151 | Rescued by Seal Team Six after being abducted for 93 days in Somalia, with NY Times best selling author, Jessica Buchanan 02.07.2024

In the spirit of the holiday, I felt called to reshare this episode.  This story STILL gives me chills one year later.  —-- Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011. She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. This is a story about knowing who you are; speaking up when someth...

Ep 150 | Tips for your best launch yet with Ashley Brasseaux 26.06.2024

Grab a notebook, ‘cause you’ll want to take notes. Ashley is a launch strategist for some of the biggest coaching brands on the internet. We discussed things like: ➡️Why are launch conversions taking such a dip in 2024 and what should we do about it? ➡️What are the 7 + 8 figure brands that are killing it doing differently? ➡️With all her experience – what is *HER* favorite launch strategy? ➡️How c...

Ep 149 | Every decision + change she made to double (and then triple) her income (while not following any of the marketing rules) with Kristina Knapp 19.06.2024

This one is JAM PACKED with mic drop moments.  If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to.  We cover things like:  ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems  ➡️How she has a 7 figure business even with 500 people on her list  ➡️ What the heck humility RE...

Ep 148 | How to *actually* break through money ceilings with Gabrielle Martorana 12.06.2024

Gabrielle  is an embodied entrepreneur coach.  She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine. In this episode we cover:  ➡️What is REALLY causing our money glass ceiling? ➡️What is something that women who make 7 figures and a move do that those who do not make 7 f...

Ep 147 | Funnels, systems + low lift offers to create a freedom based business with Hayley Barnes 05.06.2024

Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!) In this episode we talk about: ➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something...

Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue? 09.05.2024

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls.  Today we have 2 coaches: Heidi + Eleni  Heidi:  is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off. She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? S...

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