Marketing #Unfiltered

Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templa...

Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth...

In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year tr...

This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025. Here's Wha...

If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you. That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory). We cover: ➡️ The number one step you absolute...

This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business. We Cover... We address the biggest myths + truths about AI so we can start using...

In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement. Whether you need funds for an unexpected expense, want to invest in a program...

I'm backkkk!!  After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics. (Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.)  We cover: ➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more import...

Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve. That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money. We cover: ➡️ How subconscious limiting beliefs around money ho...

This is a super juicy throwback with Jaclyn!  She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into: 1) Why can focusing on podcasts make such a MASSIVE difference? 2) Do you need to have a podcast to take advantage of this medium?  3) What are the different ways you can leverage the podcasting platform to gener...

Today’s voicemail question covers THREE challenges every business owner runs into:  🔥 How to re-engage your email list after going quiet  🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together) 🔥 What to do if your audience feels “too broad” Inside this episode, I break it all down, including:  ✨ The send-the-damn-email rule for reconnecting w...

Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates? This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your...

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period.  In this episode I’ll walk you through:  1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year)  2️⃣18 ways to grow your list  3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once)  Free resourc...

Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs? Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience. In this episode, Sophia sits down with bus...

Should you focus on quality or quantity when it comes to social media content? It's the age-old question that has entrepreneurs stuck in analysis paralysis. Welcome to Marketing at the Beep , where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common social media dilemmas and break down why the...

This lil quickie is all about what to expect this summer while I'm on maternity "leave."  Short, sweet and clear.  And FYI, if you want some of that baby content:  ➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!)  ➡️ Follow @bradandsophia on Instagram 

The order of priorities for your next launch (starting 3 months out) In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming...

Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months? That's why I was excited to welcome Ashley Mansour , author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates...

Welcome to Marketing at the Beep , where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence. We cover: ➡️ Why the "perfect" comeback email is actually the one you sen...

Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs. That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!). We cover: ➡️ How Megan...

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm. What You'll Learn:   How to create an AI brand book that maintains your voice (even when you're not writing)  Why e...

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience. That's why I was thrilled to welcome Kim Kiel , a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural. We...

In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you.  What You'll Learn: ➡️ The exact strategy (with ALL th...

We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions? That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered.  She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with th...

What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered , I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening. Inside...