Marketing #Unfiltered

We’ve got Caryn Gillen on the show talking about networking.  And boy do we get into some nitty gritty detail!  We break down her framework step by step to make sure you’ve got tangible tips for:  ➡️Making a marketing plan  ➡️Doing the actual networking  ➡️And making sure the networking actually leads to something  So, if growing your audience, collaborating, making business feel less lonely, or b...

Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner. She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community.  We cover: When to share gifts — some of her ideas I had never heard before!! ...

If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this!  We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better.  And let me tell you people, this is so cool.  Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her.  We talked about how:  To use...

If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this.  We talked about:  1️⃣What the heck a high ticket offer is — I loved her definition! 2️⃣Her method for coming up with a high ticket offer. OOF – this is good.  3️⃣How to...

I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event.  In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity.  So, I think it’s a really good episode for you to listen to.  But first, I wanted to make sure you know…  WHAT a nurture event even is  How it fits into a marketi...

If you… struggle with consistency only get clients from referrals feel like people get confused about the work they do Get a lot of people saying they can’t afford you …you need this episode.  Resources: Get on the Go-To Coach Club waitlist! https://www.gotocoach.club/g2ccwaitlist

Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What’s differe...

If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover: ➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make...

Earlier this week we talked about how to grow your list with Kylie Kelly. Now let’s talk about AFTER the list growth to make sure the numbers lead to sales. 

Oof! This is a juicy one. If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation. We cover: How the heck to pull off a smokin’ hot bundle  Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strat...

In today's episode, we talk about how to use your human design to inform your marketing strategy.  We cover: How to use human design to create a magnetic message What kind of content your human design says you’re great at. How to make launch decisions based on your human design. And how to identify your best community building super powers so you become known for something. This is JUICY. Res...

In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Marketing Mail here: https://www.gotocoach....

Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding d...

Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind. “The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me.  It has led to starting and stopping posting on Instagram.  I recently fine-tuned my messaging and am still trying to figure out h...

Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types o...

If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!" OR "Why is NO ONE buying?" OR "I still have no idea about my 2024 plan" ... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help. RESOURCES: The surveys I used: The "perfect fit" version: https://for...

Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list. If you think I’m being dramatic, I’m not. Let’s break this down. Here’s how it currently works (in super simple terms): ➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKi...

Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more.  We covered: 1) Signs you're hitting up against an upper limit (I couldn't believe this one!)  2) How to breakthrough the upper limit (such specific tips!)  3) What an upper limit means  4) Does "work-life-balance" actually exist and how can we achieve it? ...

If your marketing looks something like this:  Post consistently Grow my following because of consistent content When my following grows, my list grows Sell to my list Grow my business ...you should listen to this episode. I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out. In this episode I'll walk you through 5 things to consider whe...

Krissy Chin is on the show to talk about automating your business so you can sell while you sleep. On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered: 1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in automation world thanks to AI 5) How do you come u...

Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024?  Listen in, and then continue the conversation with one of your loved ones.  Here are the questions we covered: What was your favorite part of the year?  What’s something that happened this year that makes you proud of yourself?  What was the most enjoyable part of your work this year? What was the...

If you have dreams of hiring your first or your next team member in 2024, boy do you need this.  Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too!  Emily spills soooo many hiring must-knows.  We cover:  1) How do you know it’s time to hire?  2) What if you can’t “afford” to hire?  3) How to get READY to hire? 4) What can we do RIGHT NOW to be prepare...

In today's episode I'll break down my 3 highest performing strategies.  We'll answer:  1. What performed best for growth this year?  I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year.  2. What performed best for sales this year?  Plus, quick bonus: I'll also walk you through the thing that gave me...

Shownotes:  Today’s episode is for those who would call themselves “introverts.”  If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode! We talked about:  What are the qualities of an introvert? (If you're like me and TikTok has diagnosed...

In this episode we answer 4 key questions:  1. How the heck can I find perfect fit collaborators?  2. What different kinds of collaborations are there?  3. How do you actually nurture these relationships?  4. How do you make *time* for collaborating?