Marketing Trends

B2B marketing is changing fast. In part because it’s so commonplace in the B2C world, the expectation for everything to be available on-demand and at your fingertips is reaching into other verticals — including for B2B businesses. If you aren’t there for your customers when they want, where they want, and how they want — they will find a company that is. Rebecca Stone , the SVP, Customer Solutions...

How can you bring together an organization that’s acquired different brands? For Francois-Xavier Reodo , who goes by FX and is the CMO of Capgemini Invent for North America, it all boils down to telling the proper story. FX shares his interesting globetrotting journey as well as how his career has developed at Capgemini. Tune in to hear the fascinating marketing insights he has learned along the w...

Streaming TV is everything these days, and eyeballs are shifting away from traditional television. The problem is knowing where marketers should start, or how to make sure they get the best bang for their buck. This area of advertising is fragmented, and we’re still trying to figure out how to consolidate and best measure our reach. Today we have Omer Latif, from Elemental TV, a leading CTV advert...

We’re living in a world of ever-moving targets: the metrics of success are always shifting, as are the goalposts of success. Tom O’Regan , the CEO of Madison Logic – a company that  provides advanced account prioritization using proprietary data signals, multi-channel activation, comprehensive measurement, and integrations with major CRM/MAP solutions – talks about how his team finds unified metri...

We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world view.  Today, the CMO of National Instruments,  Ana Villegas joins us to talk about how she was able to come to a new coun...

As marketers it’s hard to know what’s going on right now, much less what’s going to happen in the next 5-10 years. Luckily, we have a great guest on to help us get a glimpse at what’s to come: Don Mcquire, the CMO at Qualcomm. If you don’t know this company, they are behind everything tech happening in the world. They are looking at what’s coming with 5g, and even what 6g is going to look like. Th...

Making a shift from an established agency like Ogilvy PR with over 10,000 employees to leading a skeleton team at the fastest growing food brand isn’t an easy thing to do. Learning to scale a team while finding new ways to educate your target consumer in a fun way isn’t an easy task. Today we’re going to hear from Stuart Smith, the CMO of Caulipower. We’ll hear about his marketing journey where he...

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends behind this explosive growth.  Tune in to learn: About Paul’s First Jobs (00:00) How Red Bull Thinks About Campaigns (07:3...

Communication between departments isn’t always easy. We often find ourselves buried in our own work, and so focused on our deadlines we forget to check in with others. If you really want to stand out, have a real conversation with everyone. Sales teams, customers, everyone who has a part in the success of the company and see what feedback they have.    For today’s episode, we are joined by David M...

Steve Robinson had been at four different jobs in eight years. So when he joined Chick-fil-A in 1981, he was surprised to find a different culture than any other fast food restaurant in America. On this episode of Marketing Trends, Steve talks about brand loyalty, how they rank-order innovation to put people first, and why his aim will always be to grow bigger, not better.  Tune in to learn: How t...

In a world of saturated online channels, marketing professionals have their work cut out for them. Grand Duncan of Voximpant – a versatile cloud platform that enables businesses to bring their interactions to the next level – is here to talk about how IVR is helpful for growing and scaling a business, why you should prioritize communication over infrastructure, and why international expansion is n...

Have you really introduced your company to the world, or are you too caught up in finding out who the customer is? Make your company known, and the leads will come to you.  Today we are going to hear from the head of growth at Lemlist, Vuk Vukosavljevic. He’s helped their company grow by leaps and bounds, and was the first full time employee they ever brought on. His knowledge of marketing was ama...

Michelle Van Slyke likes to be the one you call when things are broken. From Ford to Mercedes to The UPS Store, she’s got a knack for reinvigorating stalled-brands. Now, as the SVP of Marketing & Sales at The UPS Store, she’s tackling a different series of challenges, and she’s here to talk about it all: using data to listen better, tackling the franchise problem, and how she really feels about th...

Culture is changing much faster than corporations can keep up with. But in the end, there’s one thing that doesn’t change - and that’s trying to get your message to individuals. Focusing on a smaller group of people, or even trying to speak one to one is still the most powerful way to market - and that’s something that’s getting easier to scale. Tune in to learn: What Nick is Learning About Now (0...

Data, data, data. That’s the most important tool for any marketer. It’s what you need to make sure your message gets to the right people. It’s what you need to make the boss happy. Most importantly, it’s what you need to make sure your customers are getting the best experience possible.  Today I’m chatting with Edward Fenton the VP of Enterprise Platforms, at Ecolab. He’s an IT and tech master. Hi...

What is it that brought you into marketing? For Steven Bushong, he started in product design and loved receiving the feedback from customers to help improve his product. Eventually he moved to one of the biggest companies in the world, Disney, where he continued that passion of direct consumer feedback - which took him to the world of marketing where he stayed for decades. Listen to this episode t...

“Methodical hustle”. Every so often you come across an origin story that just blows you away. Today’s guests have that story. In just six short years, Garrett Mehrguth went from selling social media calendars on Fiverr to being the Co-founder and CEO of Directive Consulting, a top-rated and award-winning Customer Generation agency. Garrett joins us, along with Directive’s Senior Director of Growth...

Jamie Gier knows what people want. From a young age, she was seeing gaps in the market and finding ways to bridge them – her eye for business had her selling ash from Mount St. Helens’ on a cross-country roadtrip when she was just a kid.  But the business side of things will always be second to the human side of a company, and that’s where Jamie’s unique eye for storytelling plays a major role in...

The key to successful marketing lies in the ability to seamlessly communicate with consumers – to know what they want, when they want it, and communicate to them how they can get it. In a world of incredibly competitive industries, quick and efficient marketing can be the difference between a business surviving, or not.  Chrissy Nolen, the CMO of Colliers, Houston, has made a name for herself as a...

Being a part of a University is such an interesting world. You’re essentially part of building and running a small city. Sometimes it can be hard to know what direction to take things. Do you treat it like a typical direct to consumer business? Do you treat it like B2B? And how do you really know who the target customer is?  These are all things we are going to explore with today’s guest, Emily Re...

One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns and developing strategies that truly work for brands.  “This is kind of a global web 3 metaverse tip, but it definitely app...

Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today’s consumers. The good news is, I have an incredible expert on today’s episode to give you insights into what is working for major companies.  “Where video trends are going right now is mainly super short form. You're seeing it with TikTok. You...

Most of the time, finding the right answers depends solely on asking the right questions – and that is often easier said than done. But Carol Carpenter, Former CMO of VMware – an American cloud computing and virtualization technology company – understands that the key to a good marketing strategy is always centered around knowing what questions to ask, and more than that – she knows how to break d...

In a world of increasing consumer awareness, creators are finding there’s a new, emerging factor that is important to target markets: transparency. People want to know where their goods are coming from: are they ethically sourced? Are they really made up of the materials they list on the back? How long was this product on the shelf?  Businesses are finding that answering those questions has opened...

Education is something that is incredibly powerful. It changes lives, communities, even countries. But education is more than institutions. It’s knowledge, empowerment, and knowing how to take action on skills you learn.  My guest today, Kim Caldbeck, CMO of Coursera, is using her marketing skills to make an impact on individuals to help empower them to make changes. “We did a campaign in the fall...