Marketing Trends

As society becomes more virtualized, how can people make real, substantive connections in the business world? Brianna Haag , the Director of Demand Generation for the events platform Hopin , shares how technology is opening the door to new possibilities in the events landscape. Tune in to hear why she’s claiming that “events will never be the same” again. Tune in to learn: Why it is an exciting ti...

Can a long-established medical premise actually be a new trend? Avi Kulkarni , Senior Vice President of Health Sciences at the IT services and consulting company Cognizant , says the patient needs to be “the center of the universe,” and also describes how innovation and risk-taking are “ cold, hard business logic.” Tune in for Avi’s straightforward healthcare and business assessment. Tune in to le...

What tone should an incoming CMO hope to set in their first few months on the job? Jeff Winter , the Chief Marketing Officer at Duck Creek Technologies , says that building a “team culture” was a top priority when he joined the insurance software provider last year. Tune in to hear Jeff’s takes on how a marketing leader can help build a great team. Tune in to learn: How Jeff built a “team culture”...

What do childhood, motorcycling, and marketing have in common? Saar Shwartz , the CMO at the IT solutions and consulting company BMC Software , says they all embody the idea of limitless possibility. Tune in to hear the longtime marketing leader share how growing up in Israel, becoming an officer in the army, and developing a passion for motorcycles have all helped him on his path to becoming the...

Are marketing leaders operating under outdated assumptions? Teresa Barreira , CMO of the digital consulting company Publicis Sapient , says it’s time for marketing executives to rethink some of their traditionally held beliefs. Tune in to hear Teresa’s transformative leadership philosophies and why she thinks now is the best time to be in marketing. Tune in to learn: Teresa’s transition to being a...

Should commercial real estate investment be more attainable? Dustin Cohn , the Chief Marketing Officer of Cadre , makes a case for “the democratization of commercial real estate.” Tune in to hear Dustin getting the word out about the potential opportunity.  Tune in to learn: What is it like to join a blossoming company after being part of a larger one? (12:25) The importance of earning early wins...

In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith , the CMO at Brightcove , suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game! Tune in to l...

Despite so much diverse talent, a lack of Black representation in the C-suite has persisted in the marketing industry. This disparity is what led marketing leader Jerri DeVard to found BECA , the Black Executive CMO Alliance. Listen and learn how the organization is uniting, elevating, and opening doors for Black business leaders while inspiring a change in the marketing world that is long overdue...

Given the complex nature of marketing, how does a CMO make sure everyone in their team is moving in the same direction? Jason Rose , the Chief Marketing Officer at the data storage developer Pure Storage , relies on a mantra he learned while previously working at SAP from Bill McDermott, who was the CEO there at the time: “Keep the main thing the main thing.” Tune in to hear why oftentimes less is...

With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini , the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media. Tune in to learn:...

For business leaders, what's the right balance between competing and caring? Grant Johnson , the Chief Marketing Officer at the expense management company Emburse , claims that a “human connection” remains crucial for success. Tune in for some valuable marketing insights from Grant about leadership, empathy, and “humanizing work.” Tune in to learn: How much should you rely on metrics? (6:50)  Gran...

Data is not going away, nor are users’ demands for privacy. Daniel Barber , CEO & Co-Founder of DataGrail , explains how businesses must understand the personal data they hold and then strive to be transparent to necessary parties. Learn more about how Daniel prepared for success by studying business potholes. Tune in to learn: What marketing trends to watch (2:00) The power in making small change...

As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting , Asia Pacific – sheds light on how marketers must evolve. Arun also shares how his career began in engineering, but now he explains how marketers must build their strategies and careers during a time of rapid technological advancement. Tu...

What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler , the Chief Product and Marketing Officer at Flexera , talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level! Tune in to learn: What’s...

Is marketing both art and science? If so, will that still be the case in the future? Monica Ho , the Chief Marketing Officer of SOCi , has the answer to these marketing questions and more. SOCI supports the marketing efforts of businesses with multiple locations. Therefore, Monica offers a wide-ranging perspective on the current marketing landscape and what moves to pay attention to. Listen to lea...

Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson , the Chief Marketing Officer of CallMiner , discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your co...

The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that takes the last several years of constant disruptions into account. Michael Hayes , Chief Growth Officer and Client Officer for the Goodway Group , shares his take on what he considers a “New Economy,” what key disruptions and challenges face marketer...

Businesses and organizations aim to gain insights. The challenge is in attaining them productively and ethically. Kumar Doshi , Senior Vice President of Marketing at Cint , describes that the company maintains an ethical practice concerning obtaining first-party data because it is gleaned from surveys where participants opt in to provide their information. Kumar also talks about the lessons he’s l...

Augmented reality is becoming a very real reality for marketers in every industry. So what do you need to know to successfully play in this space of “spatial storytelling,” as today’s guest likes to call it? Caspar Thykier , Co-Founder and CEO of Zappar , shares his tips and tricks, including how to create experiences worth remembering and what to keep in mind when incorporating AR into your strat...

2020 changed everything we thought we knew about business events. Suddenly, name tags and conference halls were swapped for meeting links and living rooms. Now that the pandemic is hopefully easing up, how will people choose to connect? Will Curran , the Founder of Endless Events – a comprehensive event management company – talks about how people's behaviors concerning event attendance have change...

Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds ’ Chief Strategy Officer, Seraj Bharwani , shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey. Tune in to learn: What is the fi...

In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to Valerie Bischak , the Head of Growth at Amobee , the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing T...

Leading in marketing means seeing trends before they happen… sensing the change in the wind before anyone else and helping your clients prepare and – better yet – take advantage of those changes before anyone else. But in a world of unpredictable markets and shifting landscapes, delivering a level of predictability for your clients while also leading your own team is no easy feat. Lucky for us, Ed...

You’ve landed your first leadership role within your marketing organization — how do you prepare for that transition? Andrea Zoellner , Kinsta’s VP of Marketing, shares what she’s learned going from practitioner to manager, including her perspectives on balancing speed with growth, how to create a high-performance marketing team, and what it takes to bridge the gap between sales and marketing.  Tu...

Do you really understand how your customers experience your product, website, app, or service? Janelle Estes , Chief Insights Officer at UserTesting , would guess that while you probably think you do, you likely actually don’t. Janelle joins the podcast to talk customer expectations, why business metrics don’t always align with these expectations, and shares tips and tricks for companies looking t...