Marketing Trends

As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS . On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation. Tun...

How can marketers navigate “the blessing and the curse” of an overwhelming number of opportunities? Lauren Weinberg , Global Head of Marketing and Communications at Square , discusses her focus on strategic prioritization and burnout prevention. She shares her evolution as a leader over the past five years and provides insights into how the leadership team collaborates.   Tune in to learn: Balanci...

Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar , Chief Digital and Merchandising Officer of Build-A-Bear Workshop , discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team’s strategy this year.  Tune in to learn: The foc...

What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert , the Head of Marketing Ops at Postman , has seen the API platform’s usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company’s tremendous success, she has stuck with tried-and-true marketing fundame...

The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization’s innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD , which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew expl...

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira , Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M , suggests that a marketer’s growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M’s global marketing approach and why maintaining a curious mindset has bee...

It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion , which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling ski...

What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU . Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from...

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley . On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinati...

What is the secret to growing a brand? Suresh Raj , the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide , suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients. Tune in to lear...

How vital are authentic customer connections to growing a business? David Stewart , Executive Vice President and Chief Marketing Officer at Sweetwater , suggests that the focus on customer experience is the “magic” behind the company’s massive success. Tune in to learn how David’s lifelong passion for music has fueled a 30-year career at one of the world’s leading musical instrument and audio equi...

With a number of major brands taking a more comprehensive marketing approach, are the days of the CMO numbered? Michael Diamond , the Academic Director and Clinical Assistant Professor at NYU School of Professional Studies offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving. Tune in to learn: Michael’s take on the current state of PR and marketing...

With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN , a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and u...

What does it take to work your way up from an entry-level position at a major organization to eventually becoming a leader in its marketing department? That’s Brooke Mlsna’s experience at Fastenal Company . Brooke joins us to talk about her inspirational rise through the ranks at the industrial supplies and solutions behemoth.  Tune in to learn: About Fastenal Company (3:15)  About Brooke’s 14-yea...

What do Coldplay, Jason Momoa, and the 2022 Stanley Cup champions, the Colorado Avalanche, have in common? They all partner with Ball Corporation to build a better future. Our guest today is Jawad Bisbis, the Vice President of Marketing at Ball Corporation. Tune in to hear Jawad’s thoughts on marketing for positive environmental change. Tune in to learn: How Jawad sees the role of the marketer (9:...

Is it best to grow your career by staying in one industry? George Hammer , the Global Head of Marketing of Tripadvisor , suggests that traveling to different industries and jobs is the way to learn more. Tune in to hear from George about how marketers ought to have an interdisciplinary approach and how marketing leaders should make out-of-the-box hires. Tune in to learn: How George’s entrepreneuri...

Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek , Vice President of Product Marketing at the fleet management and software development company Motive , shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile comm...

Are some marketers losing sight of their department’s primary function? Mariana Prado Cogan , the CMO at the revenue operations and intelligence platform People.ai , suggests that leaders in the field bring the focus “back to the people.” Mariana joins us to explain what CMOs need to prioritize to maximize their tenure and connect with customers. She also recounts her formative years in Mexico Cit...

What is the true value of a tight-knit work environment? Paul Stoddart , the CMO of Customer Success and Growth at Salesforce , joins us to discuss his first six months at the CRM software provider. Paul shares why the company’s “family” culture and hyperfocus on customer experience contribute to its overall success. Tune in to learn: About Paul’s first six months at Salesforce (5:35)  About the c...

How does one go from being a young marketing coordinator at a company to spearheading its international marketing campaigns as CMO? Susan Vitale , the Chief Marketing Officer at the talent acquisitions company iCIMS , joins us to discuss her unique 17-year marketing journey there. She shares how her early days at iCIMS helped prepare her for the CMO role and offers valuable advice on overcoming se...

In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost , Head of Ad Marketing at the streaming provider Roku, Inc. , has been exploring throughout his career. Tune in to hear Jordan’s thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained re...

When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia , the Global Chief Marketing Officer at the real estate services company JLL , boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness....

Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited , a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the...

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi , the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped buil...

What does a genuine customer-first marketing approach look like in practice? Narine Galstian , the Chief Marketing Officer at SADA , a Google Cloud Partner, asserts that when the company gains a client, “that’s just the beginning of their transformation.” Tune in to discover how marketing leaders can build long-term customer relationships that help their clients grow. Tune in to learn: About SADA...