Marketing Trends

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods , CMO of the multi-cloud data platform Teradata , urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata’s strong commitment to diversity, her reverence for authenticity, and why she believes the popu...

 In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad , Chief Brand Officer at The Production Board , claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix t...

In today’s unpredictable marketing environment, how can leaders in the industry continue to maximize their impact? Eric Toda is the Global Head of Social Marketing at Meta and Head of Meta Prosper , an online hub created to uplift Asian American and Pacific Islander communities and businesses. On this episode, Eric shares why today’s unique challenges provide marketers with exciting opportunities...

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry , Chief Marketing Officer at S&P Global , claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market.  Tune in to...

Brands that rely on the events industry have had a difficult last couple of years. So, how can they regain traction now that events are making a robust comeback? This is priority number one for Melanie Hellenga , VP of Brand and Performance Marketing at Groupon . Melanie joins us to discuss the creative approaches her team has used to transform the brand and how data is being leveraged to raise “t...

On this special end-of-year crossover episode, the hosts from Up Next in Commerce, Marketing Trends, and IT Visionaries meet up again to discuss their biggest takeaways from their guests over the past year, and to make some predictions for what should be an exciting 2023 in marketing, tech, and e-commerce. Tune in to learn: Why your employees are your greatest customers (8:41) Why good business in...

As gym culture evolves, how do companies like Crossfit boost their brand to potential consumers? Keith Knapp , Director of Marketing at Crossfit , strives to build a brand that includes every shape, size, and ability. Keith shares that by relying on their affiliates to help localize advertisements, each community receives specialized marketing and branding. Tune in to the episode to learn how Keit...

How is one of the world’s fastest-growing streetwear retailers setting itself apart in a crowded category? Jenna Flateman Posner , Chief Digital Officer at SNIPES , suggests that the secret lies in the company’s bold commitment to elevating the communities it impacts. Jenna joins us to discuss the inspirational philanthropic marketing model at SNIPES, and why she believes the idea of developing “t...

What sets a brand apart? Tim Hackbardt , CMO at Del Taco , shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer. Tune in to learn: How Del Taco has evolved since Tim returned  (9:39) What Del Taco is using...

There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor , CMO of the NBA’s Atlanta Hawks and State Farm Arena , shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinfo...

As economic uncertainty continues to grow, what tools are available to job seekers hoping to find meaningful work? Jennifer Warren, VP of Global Brand Marketing at Indeed , joins us to explain why the hiring platform is injecting a much-needed dose of optimism into the job market conversation. Learn about Indeed’s commitment to building a diverse workforce, and hear Jennifer’s keen perspective on...

What’s the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight , SVP of Brand & Culture at Kendra Scott , shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a busine...

What is the best part of being a marketer? Seth Freeman , VP of Marketing and Communications at BlueLinx shares that he is driven by being able to tell a story through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences...

In an uncertain and rapidly changing world, how can leaders stay relevant for the long term? What skills are needed to tackle the big issues we face around employee retention and DEI disparities? Marguerite Soeteman-Reijnen, Chairman Executive Board, Aon Holdings, shares her expert perspective and her leadership journey. Tune in to learn: Cultivating the ability to adapt (07:26) Marguerite’s thoug...

With the holiday shopping season in full swing, how are businesses handling the busiest commerce period of the year? On this special crossover episode, the hosts from Mission.org podcasts, Up Next in Commerce , Marketing Trends and IT Visionaries join forces for the first time ever to discuss all things retail. Tune in to hear Stephanie, Jeremy, and Albert share their thoughts and expertise about...

What do Balenciaga, McLaren’s race team, and CNBC’s Mad Money have in common? They’ve all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown , CMO at ICE , about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences.  Tune in to learn:...

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today’s unique marketing challenges? Shannon Duffy , EVP of Cloud and Industry Marketing at Salesforce , joins us to discuss the latest findings from the company’s 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce’s cutting-edge technology to gathe...

How do brands curate success with customers? Marcelo Pascoa , VP of Marketing at Molson-Coors , claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand su...

With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams , Chief Data Scientist at Dstillery , claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting.  Tune in to learn : About Melinda’s journey from...

How can consumer insights help build a successful marketing strategy? Linda Lee , CMO of Campbell’s Soup Company , claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand. Tune in to learn: How to build trust with stak...

Is it possible that the hottest health drink on the market isn’t a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there’s now a healthier alternative that’s fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP , which makes tasty carbonated drinks and delicio...

Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen , Head of Global Solutions at the advertising technology company Quantcast , suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut thro...

How do you connect with potential customers before their attention is pulled away? Chris West , CEO of Verbal Identity , contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity.  Tune in to learn: The...

One wouldn’t think that freeing up workers’ time spent on menial tasks so they could focus on more important things would be a hard sell for businesses. But when it comes to adopting automation in the workplace, some companies still need convincing. That’s where today’s guest comes in. Xuan Liao is the CMO for the Americas region at the automation services company Roboyo . Tune in to hear Xuan’s u...

Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer , Chief Marketing and PR Officer at the digital financial services company Ally , says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company’s rebrand, her team’s innovative use of gamification to increase financial literacy, and her strong commitment to el...