Marketing Trends

I have to tell you, I love all of our guests - but this one is a bit personal to me. I’ve been a big fan of the company for a while, and I LOVE watching their OneWheel Race for the Rail.  Today I’m joined by Jack Mudd, Chief Evangelist. He’s the Chief Evangelist Officer, and you can tell his passion and love for his product. It’s infectious.  “The valuable influencer marketing for us has been 1000...

Being in a leadership role isn’t easy. One recurring theme I hear about being an executive at a company is that you need to listen to your team. It’s simple - not easy - but simple. That doesn't always mean listening with your ears, sometimes listening is seeing people’s habits.  Brian Rowley , Vice President Marketing, Panasonic spoke with me today about how important it is to make sure your team...

Leadership is something a lot of people think is about bragging rights, or being the face of something. In reality, it’s far more about encouraging teams and including others than it is about you as an individual. That’s one thing that Steve Mosinski , Global Head of Marketing at Fox Rent a Car has worked hard to do.  “It's not my department, it's our department. So I'm going to make sure that's e...

When it comes to taking care of people, everyone in business says they want to, but very few people put together action steps to taking care of their team. Tim Metzner , Co-founder of Coterie Insurance , makes it his mission to build a culture where people not only want to work, but feel inspired and energized at the end of their day. “It's a big part of what drew me to this company, to this oppor...

There is an old saying that in every tragedy there is an opportunity. Sometimes it’s our darkest moments that we find a way to make the world a better place, and that’s exactly what  Christine de Wendel , Co-Founder and CEO US Sunday sought out to do during the pandemic. Today marketers are all trying to create a frictionless experience. Or simply, a better buying experience for the consumer. But...

Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur...

Your employees are arguably the most important part of your business. Giving them a good employee experience means keeping up-to-date on important HR deadlines and notices, such as giving raises, as one example. Amy Frampton , Head of Marketing, BambooHR , wants to help both parties, employers and employees, navigate the sometimes frustrating process of onboarding and managing staff.  “Everyone's...

Marketing leaders are faced with a litany of challenges, an ocean of tools, and seemingly infinite amounts of data, which can all get a bit overwhelming. Ingrid Burton , CMO of Quantcast , is passionate about the industry and on Marketing Trends she discusses with me some of the obstacles the modern marketer faces.  “The challenges of today's CMO are very different than the challenges of even five...

Bringing new people into your business is exciting and it’s important to get the right match, all the way down to someone who fits that stage of the company. Through experience building great teams in her career, Amanda Malko , now the CMO at G2 , knows what to look for in job candidates. Going beyond assessing their ability to complete tasks and looking for a future team member who is right for t...

The next business frontier, in terms of physical spaces, is not one you can physically walk on. I’m talking about outer space, and I’m talking about it today with my friend, Jason Held , CEO of Saber Astronautics . I got to know Jason a few years back by chance, and immediately was captivated by his story, his passion, and his ground-breaking work in the space industry. Based in Boulder, Colorado,...

Mentorship is a sexy topic that gets thrown around in a lot of interviews, but this week’s guest does more than just talk about it. We caught up with her JC Lapierre , the U.S. Chief Strategy and Communications Officer at PwC as she was wrapping up with a regular mentorship session that she offers to her team. If you really want to see change, make some changes to your schedule; allocate time to t...

Taking the plunge into unfamiliar territory, such as investing, can not only be a difficult fray to enter, but scary at the same time. When should you buy? Should you sell? What is the right stock for you to buy?. The world of finance and largely, participating in investment has long been the domain of the few and privileged. Now, thanks to the companies like Robinhood, becoming a part of the fina...

As the methods of communicating messages of love, sympathy, celebration, or holiday cheer have evolved in the last 100 years, the 20 billion-dollar greeting card industry continues to adapt to serve multiple generations of ‘caring-connectors’. This term ‘caring-connector’, used by Hallmark CMO and SVP, Lindsey Roy, to describe Hallmark customers of all ages and demographics, is an illustration of...

Content is a word that gets thrown around a lot, and the truth is, today it is easier than ever before to create content. A big reason for that is thanks to companies such as Røde Microphones, which create budget-minded products that constantly push the industry forward. For Røde, innovation is the name of the game and no one knows that better than Damien Wilson , the CEO of Røde Microphones . Dam...

A good customer experience requires more than just making the sale. It’s taking a look and analyzing every little detail that pushes them further and further down the funnel... If you design it the right way, the customer experience should be serving the customer first while giving you the conversions you desire. As an experienced marketer Jonathan Rowe , the CMO of nCino , a cloud banking solutio...

The opportunity to work from home may be taken for granted a bit more within the last year and a half, but for years Rev.com has been providing opportunities for tens of thousands to work from home. Adri Nowell the VP of Marketing at Rev , came to our studios in Austin, Texas to talk about what it means to her to see so many people able to work from home with Rev.  Adri’s experience as a marketer...

If you’ve ever been to Times Square, you can conjure up memories of how chaotic and bustling that vibrant hub really is. This is the mecca of OOH or Out-of-home marketing. Thousands of individuals packed into a confined space with endless advertising opportunities. Norm Chait , Director of Out-of-Home Product and Sales at Quotient Technology , regales us with the tale of his work on a campaign for...

You may not need to invest any marketing dollars in a new Tiktok channel. If you’re like Nico Dato , the Executive Vice President of Marketing at Podium , you’re thinking about the best ways to not only get the attention that those new well-known channels bring, but also gain the trust of SMBs in order to win them over as clients. But the reality is, there is no right or wrong answer to where you...

Predicting exactly how much growth to expect (or strive for) in your business can be tricky to forecast. This week we look to Amy Cook , CMO of Simplus , Amy has grown, scaled, and been a part of many merging teams throughout her career. Their growth has been rapid and expansive, which definitely required great leadership.  “Simplus was doing a few million and had just barely done a series A. [We...

Let’s go to the moon!’ ...is a great and lofty goal, but it doesn’t mean much if you or I say it. Why? Because, just guessing, you don’t have an actual plan for how to do that, or the means, for that matter. Point is, you need an actual plan, with real numbers and defined goals, and set time frames in order to achieve your goals. My guest this week, the CMO of GTMhub , Jeremy Epstein gets this and...

Do you notice the minutiae details in everyday life? For example, have you ever recognized the way that other people hold their cell phones? If you do, your mind works similar to that of Jeffrey Nicholson , the CEO, and Co-founder of Tracer . This level of attention to detail has helped him throughout his career, particularly when it comes to picking up some of the latest trends, which he told me...

When there’s a problem, the sooner you know about it, the better. And this doesn’t just relate to high-level problems. The quicker you can identify that something is an issue and rectify it, the quicker you can get to making a meaningful difference towards your end goal. This is the case for email marketing. If the subject line of your email is causing a trend towards a lower than usual click rate...

A good company is built with good people and as simple as that sounds, when it comes to finding the right person for the right job, sometimes you have to look beyond what’s written on the reume.. With her decades of experience at companies such as eBay and Skype, Michele Don Durbin , now the Senior Vice President of Marketing at Evernote , knows how to get the most out of herself and her team and...

You may have some fear or feel a sense of resistance when you hear the phrase “affiliate marketing.” Especially if you had ever been burned by this form of marketing in the past.. Like most sectors, a lot  has improved in the affiliate space and that development has stemmed from the creation of tech tools.  On this episode of Marketing Trends, Kevin Osborne , the Senior Vice President of Client St...

Through time, some of the strongest relationships have led to the biggest successes. Cory and Shawn from Boy Meets World were a dynamic duo, Turk and JD from the television show Scrubs are the traditional sitcom-bromance most friends envy. But what happens when friends become business partners?  A powerful co-founder relationship is not just needed but relied on — especially when you leave a succe...