Marketing Today with Alan Hart

Niklas Bakos is the Founder and Chief Strategy Officer at Adverty , a company that helps put advertisements in video games. In this episode, Alan and Niklas discuss what in-game advertising looks like and how e-sports has exploded in popularity.  The conversation starts with why Niklas founded Adverty. Having spent most of his career in the gaming industry, he saw a huge opportunity for marke...

Kristin Warfield is the VP of Partnerships at Churchill Downs Incorporated , home of the Kentucky Derby since 1875. During her twelve years at the historic racetrack, she has championed significant growth in the track's partnership development and activation efforts. It includes new and expanded relations with Longines, the official timekeeper of the Kentucky Derby and title sponsor of the Kentuck...

On this 256th episode of Marketing Today, Alan Hart and Eduardo Luz , Chief Brand and Concept Officer at Panera , discuss the pivots Panera executed during the pandemic, including how they positioned their mobile app and the innovations they implemented in their menu offerings. Eduardo sees the future of marketing as really honing in and connecting with your consumer. As Panera changed its menu an...

On this 255th episode of Marketing Today, Alan Hart talks to Zach Harris , VP of Marketing for the Water Portfolio at PepsiCo Beverages , North America. Throughout the episode, Alan and Zach discuss how to brand water, their new launch of bubly bounce, and their other products like LIFEWTR and Aquafina.  The conversation starts with Zach describing his career at PepsiCo, a company he's been a...

In this 254th episode, Alan Hart talks with Ryan George , Chief Marketing Officer at Docupace Technologies , a financial technology company focused on the wealth management industry. In this episode, Alan and Ryan discuss the B2B marketing space, Ryan's focus on content marketing and building expertise within an organization, and how that can be a natural, self-fulfilling prophecy for your success...

In this 253rd episode of Marketing Today, Alan Harts talks with Erica Chan , who leads brand customer experience and insights at Alibaba Group , one of the world's largest B2B e-commerce marketplaces.  On the show, they discuss the almost $24 trillion global B2B e-commerce market and how Alibaba is both globalizing and localizing their brand around the world.  Alan and Erica break down t...

On this 252nd episode of Marketing Today, Alan Hart speaks with Raja Rajamannar , the Chief Marketing and Communications Officer at MasterCard .  Alan and Raja discuss Raja's new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers , which demystifies data-driven marketing and identifies emerging opportunities in the digital world. The conversation begins with...

On this 251st episode of Marketing Today, host Alan Hart talks to Dan Frohnen , the CMO of Sendoso . This leading sending platform helps companies stand out by giving them new ways to engage with customers through the buyer's journey. In this episode, Alan and Dan talk about what marketers should be thinking about to help companies deliver a better experience for their customers and their employee...

On this 250th episode of "Marketing Today," host Alan Hart speaks with Paul Cowan , the CMO of FreshBooks , a cloud-based accounting solution for small businesses and self-employed professionals. Over the past 20 years, Paul has marketed everything from booze to SaaS products, learning that product experience and marketing go hand-in-hand. In this episode, Alan and Paul discuss the symbiotic relat...

On this 249th episode of "Marketing Today," host Alan Hart speaks with Jonathon Morgan , the founder and CEO of Yonder, an AI company that helps Fortune 500 communication teams identify and counteract online disinformation about issues that matter to their organization.  In this episode, Morgan talks about the power of groups with extreme ideals and how thought radicalization can mean somethi...

On this 248th episode of "Marketing Today," host Alan Hart speaks with Amir Hirsh , the chief executive officer and founder at Audioburst. This AI-powered audio discovery platform helps connect content consumers with relevant audio clips. Our conversation starts with how people have a tendency to call Hirsh crazy due to his innovative and forward-thinking. Hirsh discusses how 2020 acted as gasolin...

On this 247th episode of "Marketing Today," host Alan Hart speaks with Julie Roehm , the chief marketing and experience officer at Party City. More than most, Party City had to make a massive pivot in response to the pandemic, as parties became all but outlawed. We start our conversation talking about Roehm's unusual path to where she is today, actually beginning with a degree in environmental eng...

On this 246th episode of "Marketing Today," host Alan Hart speaks with Minter Dial , the author of "You Lead: How Being Yourself Makes You a Better Leader." Dial knows and shares what it takes to use your authentic self to lead a successful brand. We start our conversation by talking about how the ongoing global pandemic has taken away Dial's source of energy, that being, talking and communicating...

On this 245th episode of "Marketing Today," host Alan Hart speaks with Mauro Gatti, the chief creative officer at JibJab. Gatti is driven by his love for creativity and a desire to use that creativity to make the world a better place for all living beings that call this planet home. We start our conversation by diving into Gatti's life growing up in Northern Italy, an area full of workaholics, whe...

On this 244th episode of "Marketing Today," host Alan Hart speaks with Clayton Ruebensaal , executive vice president of Global B2B Marketing at American Express. Ruebensaal talks about his experience developing brand strategies for premium brands and his vision for the future. We start our conversation with a dive into Ruebensaal's world-travel experience as a child, having grown up with a father...

On this 243rd episode of "Marketing Today," host Alan Hart speaks with Esperanza Teasdale , vice president and general manager of the Hispanic Business Unit for Pepsico Beverages North America. Teasdale is responsible for the overall strategy, engagement, and sales for a Hispanic business unit that brings in over $2 billion per year. We start our conversation with Teasdale's experience from growin...

On this 242nd episode of "Marketing Today," host Alan Hart speaks with Rob Holland , the CEO at Feedback Loop, a technology growth company that provides rapid consumer feedback through its agile research platform. We begin the interview with Holland's upbringing in Staten Island and eventually to the West Coast, but wherever he went, it never seemed to be permanent. Holland believes "being comfort...

On this 241st episode of "Marketing Today," host Alan Hart speaks with Ashley Reichheld , principal at Deloitte. Reichheld discusses the findings of Deloitte's 2021 Global Marketing Trends Report and dives deep into a few of its seven trends. We start our conversation with Reichheld's background of traveling. She talks about her experiences living and working in over 40 countries across six contin...

On this 240th episode of "Marketing Today," host Alan Hart speaks with Rodney Williams , president and CEO of Belvedere Vodka. With a bevy of experience leading successful marketing campaigns across a plethora of industries, Williams is truly an expert when it comes to closing the gap between a product and its consumers. To start our conversation, Williams discusses his business school experience...

On this 239th episode of "Marketing Today," host Alan Hart speaks with Rizwan Merchant , CEO at Media Merchant. Merchant is the first guest from Pakistan and brings over a decade of experience in the Pakistani Media Industry. Today, we talk about the 2016 ANA Transparency Report and how these issues are still present today, four years on. We start our conversation with the exploding media industry...

On this 238th episode of "Marketing Today," host Alan Hart speaks with Lana Buchanan , vice president of marketing for Beyond Beer at Anheuser-Busch. Buchanan oversees the marketing for everything that does not fall in the category of beer and, as such, has a massive portfolio full of product categories that require different marketing approaches! We start our conversation with Buchanan's backgrou...

On this 237th episode of "Marketing Today," host Alan Hart speaks with Heidi Zak , the co-founder and CEO of ThirdLove, the 3rd largest online bra and underwear company in the United States. Zak is passionate about making sure all women feel comfortable in their underwear, no matter their shape or size. Our conversation starts with a glimpse of Zak's past, growing up in a town of just 3,000 people...

On this 236th episode of "Marketing Today," host Alan Hart speaks with Travis Montaque , the founder and CEO of Holler. This messaging technology company uses AI and content to improve consumer communication online. Holler is on the frontline of the ongoing battle to bring human emotion into the world of technology. The conversation with Montaque begins with his time at Chick-fil-a as a teenager,...

On this 235th episode of "Marketing Today," host Alan Hart speaks with Steve Schlesinger , founder and CEO of Schlesinger Group, a market research company. Schlesinger has been a part of the family business for over 35 years, working to take the company to greater heights than it has ever seen! We start our conversation with the history of Schlesinger Group and how Schlesinger's mother's affinity...

On this 234th episode of "Marketing Today," host Alan Hart speaks with the CMO of NetApp, James Whitemore . Over the last six years, NetApp has made the switch from a traditional data-storage company to a cloud-based storage company, and Whitemore is here to talk all about it. We start our conversation off with Whitemore's childhood in the U.K. and how an affinity for toying with technology sparke...