Marketing Today with Alan Hart

On this 233rd episode of "Marketing Today," host Alan Hart interviews Erich Joachimsthaler , founder and CEO of Vivaldi Group. Joachimsthaler's company works to keep its clients ahead of the continually evolving marketing game by remaining innovative at the intersection of purpose and profit. Originally from Germany, Joachimsthaler shares how academia brought him to Kansas of all places, and event...

On this 232nd episode of "Marketing Today," host Alan Hart interviews the founder of Planable, Xenia Muntean . Planable allows marketing teams to collaborate, and even more importantly, visualize the content that they are creating before posting it online. Our conversation starts with Muntean's experience growing up in the Republic of Moldova, a post-Soviet country in Eastern Europe. This environm...

On this 231st episode of "Marketing Today," host Alan Hart interviews Good Man Brand CMO Nancy Richardson . Richardson has held executive positions at companies like Starbucks and Lululemon, and that experience led her to where she is today. We kick off our conversation talking about Richardson's past, how being born and raised in Hawaii led her to a career that she just wasn't happy with, and how...

On this 230th episode of “Marketing Today,” host Alan Hart interviews Michael De Los Santos, founder of Mike D's BBQ . Mike is a part of the entrepreneurs being profiled on the Discovery Channel Show, I Quit . We start our conversation with Mike's background and how he found his way into the world of BBQ. With previous experience in the nonprofit sector and fighting for social justice, Mike believ...

On this 229th episode of "Marketing Today," host Alan Hart interviews Tony Wells , Chief Brand Officer at USAA. We begin with an inside look into Wells's basketball days playing alongside David Robinson during The Naval Academy's magical Elite Eight Run. Wells then dives into his unique transition into the corporate world from his military service. "I love this idea of engaging with consumers or m...

On this 228th episode of "Marketing Today," host Alan Hart interviews Carrie Seifer , the GM of GlobalWebIndex in North America. The company is a market research SaaS company founded by Tom Smith in 2009 that provides audience insight to publishers, media agencies, and marketers around the world. We start the conversation about how Seifer 's mindset has shifted throughout her career, going from fo...

In this 227th episode of "Marketing Today," host Alan Hart interviews Andy Zimmerman , president of Frog, a company that assists leading businesses in designing, engineering, and bringing meaningful products to market. Zimmerman began his career as a writer traveling with the circus around Europe. "Life is just a circus," he says whenever someone asks him about his past. He likes to think of himse...

On this 226th episode of “Marketing Today,” host Alan Hart interviews Ben Proudfoot , founder of Breakwater Studios. In today's episode, Proudfoot talks all about how brand films can thrive and closing the gap between the brands and the filmmakers. We also discuss how he has been able to produce a multitude of films during the COVID-19 pandemic. Proudfoot's career as an entrepreneur and filmmaking...

On this 225th episode of "Marketing Today," host Alan Hart interviews Bill Tine , the vice president of marketing at King Arthur Baking Company. On the show today, we talk about Tine's refresh of King Arthur Baking's brand, including the process and research that went into the refresh. We also discuss the impact of the current months on his business and the explosive growth that they've had. We st...

During this 224th episode of “Marketing Today,” host Alan Hart interviews Chandar Pattabhiram , the chief marketing officer at Coupa Software. On the show today, we talk about the shift Pattabhiram is making in his marketing across strategy and programs. He defines 4 Ps around positioning, posture, programs, and people. We dive into each of those components. We also talk about C-suite leadership a...

During this 223rd episode of “Marketing Today,” host Alan Hart interviews Norm Chait , the Head of Out-of-Home Service at Ubimo. On the program today, we modernize my definition of out-of-home based on what Ubimo is doing with its location-based intelligence offering and bringing audience understanding, location, and traffic monitoring to an old medium. The updated view Chait shares on what out-of...

During this 222nd episode of “Marketing Today,” host Alan Hart interviews Scott Finlow , the chief marketing officer of PepsiCo's foodservice business. On the show today, we talk about PepsiCo's push into sustainability, specifically the Beyond the Bottle initiative. We also talk about PepsiCo and their foodservice division's beta testing of SodaStream Professional and many other topics.  Fin...

During this 221st episode of “Marketing Today,” host Alan Hart interviews Burke Morley , the vice president of brand and executive creative director of Purple. On the show today, we talk a lot about content and how content has been vital to Purple's growth. We also discuss Purple's focus on differentiation and innovation in the DTC mattress space, including their “SHIF” (show how it feels) approac...

  During this 220th episode of “Marketing Today,” host Alan Hart interviews Andrew Hally , the chief marketing officer at Bynder. On the show today, we talk about personalization and whether it's the right move for marketers at this time, whether investing in personalization technology is the right thing to be doing, and what consumers really care about. Hally provides lots of valuable advice...

During this 219th episode of “Marketing Today,” host Alan Hart interviews Marc de Swaan Arons , founder of the Institute for Real Growth. Today we talk about what the Institute for Real Growth focuses on and what it hopes to achieve for all stakeholders. We discuss how the Institute for Real Growth is helping marketers and CEOs realize that growth potential. De Swaan Arons begins by describing the...

During this 218th episode of “Marketing Today,” host Alan Hart interviews Tim Greulich , managing director at Deloitte and the operational customer experience practice leader. On the show today, we talk about the latest report from Deloitte Digital called "Creating Human Connection at Enterprise Scale." We discuss why creating a human connection is essential in today's service economy, how compani...

During this 217th episode of “Marketing Today,” host Alan Hart interviews Ziad Ahmed and Shaina Zafar , executives at JUV Consulting. On the show today, we talk about how these young entrepreneurs began their already remarkable careers and JUV's first big break. We talk about JUV's purpose-driven mission and its unique workforce of Gen Z consultants. Ahmed and Zafar share how JUV has innovated and...

During this 216th episode of “Marketing Today,” host Alan Hart interviews Lisa Roberts , the chief marketing officer at Yonder, an AI SaaS company.  Today, we talk about Roberts' long history in Texas and then move into how her work at Yonder applies to recent waves of communication about coronavirus and the protests for racial equality and social justice. We talk about the implications...

During this 215th episode of “Marketing Today,” host Alan Hart interviews Carla Piñeyro Sublett , chief marketing officer at NI. On the show today, we talk about Piñeyro Sublett's background. She started at Dell, then became the CMO at Rack Space. We also talk about the year she took off to find ubuntu . Our conversation covers renewal within ourselves and how to bring our work and personal lives...

During this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon , who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry . Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the...

During this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden , the Chief Marketing Officer at White Ops. On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about i...

During this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman , returning guest and author of the new book, Advertising for Skeptics . On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a co...

During this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz , CEO of Movers+Shakers, a go-to agency for TikTok. On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work. Horowitz tells us how he started thinking like a market...

During this 210th episode of “Marketing Today,” host Alan Hart interviews Jake Sorofman , president of MetaCX. Today, we talk about what it's like to join a company and transition from CMO to president in a global pandemic. We talk about how Sorofman is thinking about company culture. We also discuss MetaCX's founder and the overall vision of the company. Sorofman describes how his role as chief m...

During this 209th episode of “Marketing Today,” host Alan Hart interviews Kelly Gillease , chief marketing officer at NerdWallet. Today, we talk a lot about Gillease's experience, which spans about twenty years in startups, travel, EdTech, and search, as well as supporting some of the acquisitions of those startups. We also talk about NerdWallet's venture into using big mass media advertising like...