Marketing Today with Alan Hart

During this 208th episode of “Marketing Today,” host Alan Hart interviews Kristof Neirynck , chief marketing officer of global brands at Walgreens Boots Alliance. On the show today, we talk about how Walgreens Boots Alliance has responded to COVID-19. We also talk about Neirynck's portfolio of brands that he manages, store-owned brands, as well as their global CPG portfolio. We talk about the diff...

During this 207th episode of “Marketing Today,” host Alan Hart interviews Vinoo Vijay , the chief marketing officer at H&R Block. On the show today, Vijay talks about his background growing up and tells us about his job at H&R Block. We talk about the transformation he's driving there and the advice he has for other marketers in the same role. We also talk about COVID and the response that...

During this 206th episode of “Marketing Today,” host Alan Hart interviews Lauren Sallata , chief marketing officer at Panasonic Corporation of North America. Today we talk about Panasonic's new campaign launching for the 2020 Olympics, what that partnership means, and how they're going to leverage it both for the marketplace effects as well as with their employees. The interview occurred before th...

During this 205th episode of “Marketing Today,” host Alan Hart interviews Leland Maschmeyer , the chief creative and strategy officer at Chobani. On the show today, Maschmeyer shares what he's doing at Chobani and tells us about this unbelievable creative organization he's now leading at the company. We talk about recent campaign work as well as his philosophy on design and business and the inters...

During this 204th episode of “Marketing Today,” host Alan Hart interviews Sterling Snow , the senior vice president of revenue at Divvy. Today we talk about the founding story of Divvy and why it was created in the beginning. We also talk about marketing at a high-growth company and what the impact of building your own brand can be on your own company. Snow tells us how Divvy began and where Divvy...

During this 203rd episode of “Marketing Today,” host Alan Hart interviews Todd Krautkremer , Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience. Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2...

During this 202nd episode of “Marketing Today,” host Alan Hart interviews Casey Hurbis , Chief Marketing Officer at Quicken Loans . Today we talk about the Super Bowl commercial that launched earlier this year and how that came about, the relationship with Jason Momoa, and the company's partnership with the NFL. We also discuss other sports sponsorships and the impact Quicken Loans is having on De...

During this 201st episode of “Marketing Today,” host Alan Hart interviews Diego Meller , Co-Founder of Jampp.  We follow up on a previous discussion about ad fraud and the $100 million Uber lawsuit . Meller clarifies the important difference between ad networks and programmatic. He also shares about the pivot Jampp underwent to eliminate fraud. If you're listening today, take this as a warnin...

During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years. We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then we look back at a great conversation with the late Tom Bick, who had amazing one-liners and advice fo...

During this 199th episode of “Marketing Today,” host Alan Hart interviews Rishad Tobaccowala , author of the new book, "Restoring the Soul of Business: Staying Human in the Age of Data ." We discuss Tobaccowala's long career at Publicis Groupe. Then Tobaccowala tells us why he wrote "Restoring the Soul of Business" and what it means to be human in light of all the technology and data that's flying...

During this 198th episode of “Marketing Today,” host Alan Hart interviews Reggie Walker , U.S. Chief Commercial Officer for PwC.  We discuss Walker's background and his long career at PwC. Then Walker takes us through the digital transformation happening within PwC and the impact of technology on professional services today and in the future. Walker shares the importance of giving employees n...

During this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy , the global chief marketing officer and head of business development at Siegel+Gale. She has over twenty-five years of experience as a marketing executive. We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits o...

During this 196th episode of “Marketing Today,” host Alan Hart interviews Dave Gerhardt , the chief marketing officer of Privy. Gerhardt was formerly the vice president of marketing at Drift, has been featured in numerous national publications, and co-authored the book “Conversational Marketing.” We discuss how Gerhardt's early interest in working for a startup led him to join Privy at a prev...

During this 195th episode of “Marketing Today,” host Alan Hart interviews Jeremy "JT" Tucker , the new CMO of Planet Fitness. Tucker has worked for world-renowned brands such as Frito-Lay, PepsiCo, Disney, and Nissan.  We discuss JT's background and his first few weeks at Planet Fitness, including his strategy for jumping headfirst into big changes at a new company. Jeremy shares wh...

During this 194th episode of “Marketing Today,” host Alan Hart interviews Kevin Frisch , who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber. Before Uber, Frisch served as chief marketing officer of GSN Games and Snapfish. Frisch was named to Forbes' CMO Next List 2019: 50 Game-Changing Marketing Leaders. Frisch discusses the largest ever f...

During this 193rd episode of “Marketing Today,” host Alan Hart interviews Dr. Emmanuel Probst , the author of " Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning ." He holds a doctorate in consumer psychology and teaches market research at UCLA. He also works for Ipsos, advising clients on how to measure and optimize their marketing efforts. Probst has been study...

During this 192nd episode of “Marketing Today,” host Alan Hart interviews Lina Shields , the chief media officer for Lilly USA. Starting in sales and eventually moving into marketing, she's now one of Adage's "Women to Watch in 2019." Shields originally majored in political science with the intent to work in global policy to "change the world." She shares about the importance of mentorin...

During this 191st episode of “Marketing Today,” host Alan Hart interviews Rob Elder , the chief revenue officer at Genius . Genius is the world's largest encyclopedia of lyrics and music. It's a leading brand in music producing popular video series' like "Verified," "Deconstructed," "Genius News," and "Open Mic," reaching over 100 million people monthly across the globe. Elder started his career a...

Sky Zone's Josh Cole on marketing and brand partnerships During this 190th episode of “Marketing Today,” host Alan Hart interviews Josh Cole , the chief marketing officer at Sky Zone . Sky Zone is an active environment with gravity-defying aerial attractions with around 210 locations around the world. Cole began his career with a short stint in financial services before making a jump into the...

During this 189th episode of “Marketing Today,” host Alan Hart interviews Jim Geikie , one of the partners One Better Ventures . This recording took place before a live audience in Durham, NC. Jim spent 18 years Unilever, then joined Burt's Bees, where he led retail strategy, brand marketing, business development. He also led Cree's entry into consumer lighting and the commercial strategy for skin...

During this 188th episode of “Marketing Today,” host Alan Hart interviews Jennifer Chase, senior vice president of global marketing and shared services for SAS. Chase has been with SAS for over 20 years and talks about the "secret sauce" that keeps her and other employees engaged and behind the company.  This episode was a part of a series of interviews conducted at the Internet S...

During this 187th episode of “Marketing Today,” host Alan Hart interviews Christi Olson , head of evangelism for Bing at Microsoft. Olson has led in-house digital marketing at teams at a number of companies for over a decade. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. Olson, a search practitioner for 15 years, was the first full-t...

During this 186th episode of “Marketing Today,” host Alan Hart interviews Jared Gardner , from Qualtrics. Gardner has led search, conversion rate optimization, analytics, and content management programs across several vertical markets. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. At Qualtrics, Gardner focuses on scaling demand gener...

During this 185th episode of “Marketing Today,” host Alan Hart interviews Eli Schwartz , an SEO expert and consultant with over a decade of experience.  He has led SEO and growth programs for several leading B2B and B2C Companies. This episode was a part of a series of interviews conducted at the Internet Summit in Raleigh, NC. Schwartz has worked with clients such as Shutterstock...

During this 184th episode of “Marketing Today,” host Alan Hart interviews Jake Sorofman , the chief marketing officer at Pendo, in front of a live audience.  Before Pendo, Sorofman was the vice president and chief of research at Gartner. In October of 2019, Pendo became a newly minted "unicorn" with a valuation of over $1 billion, and a recent injection of $100 million in venture...