Marketing Today with Alan Hart

During this 183rd episode of “ Marketing Today ,” host Alan Hart interviews John Harrobin , chief marketing officer at Audible . Audible is an Amazon company, founded in the late 1990s out of an oral storytelling tradition. They began as an audiobook medium and have expanded to be a subscription service, including original programming, access to newspapers and magazines, and free short-form conten...

During this 182nd episode of “Marketing Today,” host Alan Hart interviews Soyoung Kang , the chief marketing officer at EOS Products. Soyoung brings a unique perspective and expertise in strategy and brand development. Kang shares her career journey, which started with a bachelor's degree in architecture from MIT. The journey continued with a transition from consulting at Boston Consulti...

During this 181st episode of “Marketing Today,” host Alan Hart interviews Jackson Jeyanayagam , the vice president and general manager of direct to consumer businesses at The Clorox Company.  Jeyanayagam's experience spans agencies working with brands like Diageo, P&G, Jordan, and NASCAR to executive digital marketing roles at Chipotle and, most recently, as CMO of Boxed. Jeya...

During this 180th episode of “ Marketing Today ,” host Alan Hart interviews Kim Feil, chief marketing and strategy officer at Aspire Healthy Energy Drinks.  She spent a number of years as a manufacturer, retailer, and consultant in the industry. Most notably, before turning to board service and fast growth start-ups, Feil served as CMO at OfficeMax, Walgreens, and Sara Lee.  ...

During this 179th episode of “ Marketing Today ,” host Alan Hart interviews Tariq Hassan , chief marketing officer at Petco . Petco is a leading specialty retailer that's been serving pets and the people who love them for more than 50 years. Petco currently has about 1,500 locations throughout North America and employs approximately 26,000 people. On the show today, Tariq Hassan discusses the tran...

During this episode of “ Marketing Today ,” host Alan Hart interviews Justin Parnell ,  the head of Oreo brand marketing and senior director at Mondelez.  He has over 15 years of experience building some of the most iconic food and snack brands. Parnell shares with us not only how to survive but thrive in center-store and grocery.  He talks about how you maintain relevan...

During this episode of “ Marketing Today ,” host Alan Hart interviews Dr. Augustine Fou , who is an industry-recognized thought leader in digital strategy and integrated marketing and an ad fraud researcher and auditor for several companies and publishers around the world. He's had 20 years of management consulting experience creating and optimizing marketing strategies across traditional and...

During this episode of “ Marketing Today ,” host Alan Hart interviews Catherine Tabor, founder and CEO of Sparkfly, and Nicole West, vice president of digital strategy and product with Chipotle. Chipotle partnered with Sparkfly in 2017 to implement a promotions management platform that streamlined the flow of data in their systems.  Due to this partnership, Chipotle has been able...

During this 175th episode of “ Marketing Today ,” host Alan Hart interviews Wiemer Snijders , author, editor, and curator of the book "Eat Your Greens: Fact-Based Thinking to Improve Your Brand's Health." With an emphasis on a scientific-based, self-learning, Snijders brought together a collection of incredible people to share a variety of perspectives on topics around branding and marketing. Toda...

During this episode of " Marketing Today ,” host Alan Hart interviews Marcus Startzel , Chief Executive Officer at Whitebox . Whitebox is powering the D2C economy, providing an entire eCommerce operation in a single package. They combine all the functions of the eCommerce process into one service, making it easy for a manufacturer or a brand to sell on a global level and shrink their overhead. The...

During this episode of “ Marketing Today ,” host Alan Hart interviews Dara Treseder , Chief Marketing Officer at Carbon . Before Carbon, Treseder was the CMO at GE Ventures, which is GE's corporate venture capital arm and GE's business innovations, focused on new business creation and new marketing development and technology licensing. Before GE, Treseder led various marketing efforts at Apple and...

During this episode of " Marketing Today ,” host Alan Hart interviews Ashley Daly , president and founder at BeCandylicious . Before becoming an entrepreneur, Daly was the senior vice president of global marketing at Experian Marketing Service. BeCandylicous, a direct-to-consumer fashion brand, is a dream come true for Daly. She discusses growing the sales of BeCandylcious through social media, di...

During this episode of “ Marketing Today ,” Alan Hart interviews Joseph Jaffe , co-founder at the HMS Beagle , author, consultant, keynote speaker, and thought leader on marketing and change. Jaffe's current book, “Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?” addresses the ideas behind why companies are heading towards a collision course with their demise. Jaffe p...

During this episode of “ Marketing Today ,” host Alan Hart interviews Phil Harvey , Chairman DKT International , a non-profit family planning and A.I.D.S. prevention organization. Also, Harvey is a major shareholder of PHE Incorporated , the holding company for Adam & Eve , a mail-order company that sells products for better sex life. Harvey is also the founder of the DKT Liberty Project...

During this episode of “ Marketing Today ,” host Alan Hart interviews Alexandra Dimiziani , co-founder and global managing partner of TwentyFirstCenturyBrand. Dimiziani's previous career experience includes working at Airbnb as first the head of marketing, EMEA based in London, and then as the global marketing director in the San Francisco Bay Area. Dimiziani's experience at Coca-Cola was as the g...

During this episode of “ Marketing Today ,” Alan Hart interviews Anas Ghazi , Growth Officer at Kantar. Ghazi's path to Kantar stems from his background in computer programming, his work in data analysis at TransUnion then data analytics and digital marketing platforms at American Express. He then headed to WPP, working on their data alliance initiative, of which he eventually became CEO of, befor...

During this episode of “ Marketing Today ,” Alan interviews Penny Wilson , the chief marketing officer at Hootsuite, the social media software company that enables users to integrate digital profiles and share scheduled content, run online campaigns, and manage analytics. With a degree in computer science, Wilson offers a unique perspective on social media and marketing that is steered by data. Wi...

This week on “ Marketing Today ,” host Alan Hart interviews Penny Baldwin , the senior vice president and chief marketing officer at Qualcomm. Baldwin is actually the first CMO ever at Qualcomm, a leading cellular technology company that specializes in wireless solutions and is an architect of 5G technology. Baldwin's past career experiences include general manager, global brand management, and ne...

Today I'm excited to announce that Marketing Today with Alan Hart will be distributed by AList . AList is an award-winning media platform providing over 1.3 million members of the media and marketing community with insights, trends, data and analysis via their site (alistdaily.com), events and newsletter. Marketing Today will be a prominent part of AList going forward. You will be able to access t...

This episode of “ Marketing Today ” was recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel discussion was “A Brave New World - Developing a Culture of Marketing Innovation.” Host Alan Hart moderates the discussion that includes Russell Barnett , CMO of My/Mo Mochi Ice Cream, Karen Kelly , marketing director, at The UPS St...

This week's “ Marketing Today ” was recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel discussion was “Storytelling Deconstructed: The Hard Data Behind Emotive Creative.” Host Alan Hart moderates the discussion that includes Nathan Thornburgh , Co-Founder and CEO of Roads & Kingdoms , an independent media company, Noah Jacobson , SVP, Corpor...

This week on “ Marketing Today ,” host Alan Hart interviews Navid Jafari , director of marketing and corporate communications at PeerNova , a blockchain and fintech solution provider to financial service market. Jafari tackles blockchain, distributed ledger technology (DLT), and fintech marketing, as well as, influencer marketing in B2B. This was the first of three episodes recorded at...

This week on “ Marketing Today ,” Alan interviews Mayur Gupta , the chief marketing officer at Freshly . Mayur's experiences include past roles as vice president of growth and marketing at Spotify as well as at Kimberly-Clark as the global head of marketing technology and innovation and then as the global head of the omni channel experiences and platforms. Gupta talks about the current...

This week on “ Marketing Today ,” host Alan Hart shares a two-part interview with Marc Pritchard , Chief Brand Officer, and Virginie Helias , Chief Sustainability Officer at Procter & Gamble (P&G). Pritchard, who has worked at P&G for an impressive 37 years in multiple capacities, talks about the business justification for sustainability on the heels of the Sustainable Brands Summit in...

This week on the “ Marketing Today ” podcast, Alan talks with KoAnn Skrzyniarz , founder and CEO of Sustainable Brands Worldwide . Skrzyniarz has worked as the founder and president of Organizations That Work, and in the roles of senior vice president, vice president, and group director at Miller Freeman Inc. Skrzyniarz discusses Sustainable Brands Worldwide's publishing platform's impressive grow...