Marketing Today with Alan Hart

This week on the “ Marketing Today ” podcast, Alan talks with Mark Ritson , adjunct professor of marketing at the Melbourne Business School, who also runs the Mini MBA in marketing program in collaboration with Marketing Week , and writes for Marketing Week as well. Ritson has worked globally as a private marketing consultant for esteemed clients like Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli...

This week on the “ Marketing Today ” podcast, Alan talks with Jenny Rooney , editor of the CMO Network at Forbes . Rooney, who also runs initiatives at Forbes such as the CMO Summit and the Forbes CMO University Alumni series, has 25 years of experience as a business journalist, including as a reporter and editor of CMO Strategy at Advertising Age, editor-in-chief in sales and marketing management...

In this episode of " Marketing Today ,"  Alan interviews Russell Barnett , the CMO for My/Mo Mochi Ice Cream . This discussion with Barnett is a great opportunity to learn more about challenger brands, strategies in how to lead challenger brands, and how they approach the brand building process.  "A brand is very human. As someone who takes on the mantle of a brand, you sort of have to allow that...

In this episode of “ Marketing Today ,” Alan interviews David Yovanno , CEO of Impact , a company operating in the partnership economy. David has spent 19 years in martech and adtech companies such Conversant, Gigya and Marin. Yovanno shares not just his experience with Impact, but also what exactly the “partnership economy” is and how business partnerships and trusted refe...

This week on “ Marketing Today ,” Alan interviews Don Lane , the Chief Marketing Officer at Saucony, the sneaker and apparel manufacturer. Don's discussion covers his expansive marketing career, including 21 years at the Boston-based agency Arnold, followed by Draft Kings, before his relatively new move to Saucony. Lane discusses Saucony's new marketing moves from avocado toast sneaker...

This week on the “ Marketing Today ,” podcast, Alan talks with Tim Matthews , CMO of security software company, Exabeam , and author of “ The Professional Marketer ”, a handbook that can teach marketers the critical skills they need to get the job done. Exabeam uses machine learning and analytics to track the complete timeline of a cyber-crime so that security teams catch c...

This week on Marketing Today , Alan speaks with Bill Macaitis , a man that needs no introduction. He has been involved in 5 highly successful tech industry exists with companies such as IGN, Salesforce.com, Zendesk, and Slack. He now enjoys teaching tech founders how to grow and scale their business via sophisticated MarTech stacks and a customer-centric approach to marketing. Macaitis' mindset is...

This week on “ Marketing Today ,” Alan talks with Amy Fuller , chief marketing and communications officer for Accenture . Fuller has built a career working on world-class brands like Kraft, IBM, Kimberly-Clark, Verizon, and Deloitte while working on both the agency and the client side. Before joining Accenture in 2017, she spent time in various leadership roles at Deloitte, MasterCard,...

This week on the “ Marketing Today ,” podcast, Alan talks with Ty Shay , global chief marketing officer for Norton LifeLock , which was acquired by Symantec two years ago for $2.3 billion. Shay's career as a marketer began somewhat unconventionally. After earning a degree in accounting and serving a brief stint in investment banking, Shay returned to the classroom for a Stanford MBA. A...

This week on the “ Marketing Today ,” podcast, Alan talks with Minter Dial , author of “ Heartificial Empathy: Putting Heart into Business and Artificial Intelligence,” which is his third book. Previously, he co-authored "Futureproof: How To Get Your Business Ready for the Next Disruption,” and he is the author and filmmaker of “The Last Ring Home,” the st...

This week on “ Marketing Today ,” Alan talks with Nick Cromydas , founder and CEO of Hunt Club , a new type of talent company. Cromydas and his company have built and utilize a network of influencers and, through proprietary technology, they refer people from that network to fill positions at high-growth companies, as well as at larger enterprises. During the course of their conversati...

During the Adobe Summit , Alan had the opportunity to sit down with Donna Tuths , global head at Cognizant Interactive. Equal parts disruptor, pioneer and, innovator, Tuths also spent time at Accenture, Ogilvy & Mather, Organic, and Y&R Wunderman prior to her arrival at Cognizant. During her conversation with Alan, Tuths talks about her focus on helping clients make the shift from marketin...

As chief product officer at Dun and Bradstreet, Anudit Vikram oversees the company's audience solutions business that utilizes the more than 300 million offline business records in its database for digital marketing and online advertising use cases. As part of building this product for Dun and Bradstreet, he is responsible for overseeing the company's data-driven audience targeting, deterministic...

  At the Adobe Summit , Alan sat down with Alan Schulman , managing director and chief creative officer at Deloitte Digital US. Schulman discusses Deloitte Digital's scope of capabilities and offerings: everything from a customer strategy and applied design capability to help clients imagine products and services they don't have but might need to designing and prototype building to its advert...

  At the Adobe Summit , Alan had the opportunity to talk with Kelly O'Neill and Bill Connolly of Monotype , a foundry that is home to some of the most-recognized fonts in the world, among them are Arial, Gill Sans, and New Times Roman. At Monotype, O'Neill is senior director of product management and Connolly is director of content. During this conversation, O'Neill and Connolly discuss Monot...

Marketing Today at the Adobe Summit in Las Vegas  The 2019 Adobe Summit took place March 26–28 in Las Vegas, gathering everyone from advertisers, content managers, and analysts to marketers of all stripes: digital, social, e-commerce — you name it. Marketing Today was there for all three days of the conference, taking the opportunity to speak with attendees who discussed the compa...

For this week's episode of “ Marketing Today ,” Alan talks with Alyson Griffin , vice president of global marketing at Intel, where she's recently taken the reins as global marketing lead for Intel's IoT Group.  During the course of their conversation, Griffin talks about her decision to leave pharmacy school in something of a seismic career shift, her subsequent decision to leave...

This week on “ Marketing Today ,” Alan 's guest is Jason Kint , CEO of Digital Content Next , a nonprofit trade organization that plays a strategic role working on behalf of digital content companies in managing direct relationships between consumers and marketers. In doing so, DCN provides research and advocacy in guiding established media companies, including The New York Times, NBC,...

This week on “ Marketing Today ,” Alan talks with Stephanie Swingle , chief marketing officer for Mizzen + Main, a company with a new way of making and marketing men's shirts. Swingle made the move from consulting early in her career to working in CPG for Pepsi with a stop in between to earn an MBA from Harvard. After almost five years at Pepsi, she made the leap to the D2C disruptor,...

This week on “ Marketing Today ,” Alan talks with David Rubin , chief marketing officer at The New York Times. With perhaps a somewhat unexpected career beginning for a marketer — right after college he spent two years working on Capitol Hill for a Milwaukee congressman and two years in the Treasury Department during the Clinton administration — Rubin subsequently received...

In this week's episode of " Marketing Today ,"  Alan talks with Michael Platt , who is the James S. Riepe University Professor at the University of Pennsylvania. He also holds three professorships there: in marketing at the Wharton School; in neuroscience at the Perelman School of Medicine; and in psychology at the university's School of Arts and Sciences. In addition, he is the director of t...

This week on " Marketing Today ,"  Alan talks with Steve Lucas , the former CEO of Marketo, which was acquired by Adobe in 2018. Now, Lucas is senior vice president of digital experience with Adobe as he continues to lead Marketo as an Adobe company. In addition, Lucas is the author of " Engage to Win: A Blueprint for Success in the Engagement Economy ." In talking about the Engagement Economy, Lu...

This week on " Marketing Today ,"  Alan talks with Jan-Benedict Steenkamp , who is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina at Chapel Hill, where he has taught for 13 years. This is an encore performance on “Marketing Today” for Steenkamp. In Episode 40 , he provided a master class in global branding. This time on the show, Steenkamp discusse...

This week on “ Marketing Today ,” Alan talks with Andrew Konya , CEO of Remesh , a company he co-founded in 2014 with the mission to create a technology that could truly represent the will of the people and amplify their collective voice. In that pursuit, Remesh uses AI to enable brands to engage with their audience quickly and more deeply to generate actionable insights, and, during t...

In this week's episode of “ Marketing Today ,” Alan talks with Jason Jedlinski , senior vice president and head of consumer products for Gannett and the USA Today Network. Prior to joining Gannett and USA Today, Jedlinski spent seven years with the Tribune Company as well as serving a brief stint in the world of ad tech. In his current role, he is responsible for everything the consume...