Marketing Today with Alan Hart

This week on “ Marketing Today ,” Alan talks with Jill Baskin , CMO at the Hershey Company, where she's been for just over a year now. Previously, Baskin spent 20 years on the agency side before moving to the client side, joining Mondelēz International. There, she worked on brands like Oreo, Halls, Chips Ahoy! and Cadbury Chocolate. During the course of their discussion, Baskin talks a...

This week's “ Marketing Today ,” is an untraditional episode, but it's packed with insight, humor, compassion, and, yes, a marketing lesson or two. Alan sat down to talk with Cal Fussman , journalist, best-selling author, and writer at large for Esquire — where he has served as lead interviewer for the magazine's notable “ What I've Learned ” series. During the course...

This week on “ Marketing Today ,” Alan talks with Siddarth Taparia , senior vice president and head of marketing transformation at SAP, where his duties include overseeing partner marketing and strategic transformation. During the course of their discussion, Taparia talks about his 13-year career at SAP, including his transition to marketing. He also discusses the efforts by SAP to tra...

In this week's episode of “ Marketing Today ,” Alan talks with Ryan Bonnici , chief marketing officer for G2 Crowd. A self-admitted unconventional thinker, Bonnici started his career in an unconventional way — as an international flight attendant. But Bonnici used his time in the air to talk with the executives in first class and gain an understanding of the way they think. More...

“ Marketing Today with Alan Hart ” once again comes to you from Brooklyn, where it was recorded during the Incite Group's Brand Marketing Summit , which took place in October of 2018. This week's episode features a conversation with Kristi Argyilan , who is a senior VP with Target, where she is in charge of media, guest relations, and measurement. She also leads strategic partnerships with media c...

This week finds “ Marketing Today ” on the road again. This time the destination was Brooklyn and the Incite Group's Brand Marketing Summit , where Alan Hart moderated a track — Customer Understanding and Personalized Experiences — and took the opportunity to talk with some of the marketers there about their brands: what was top of mind for them, key insights they had about the Brand Marketing Sum...

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In this week's episode of “ Marketing Today ,” it's déjà vu all over again. Bob Hoffman , The Ad Contrarian, returns for his third visit on the podcast. Bob and Alan can't decide if it's a case of the third time being a charm or if it's three strikes and you're out. In any case, it's a treat for the listener because Hoffman is, as always, blunt, profane, and hilarious &md...

In this week's episode of “ Marketing Today ,” Alan talks with George Hammer , chief content officer at IBM. In his conversation with Alan, Hammer discusses current trends in content creation as well as his vision for the way IBM operates in the creative realm and how it has changed “business as usual” at IBM. Hammer talks about the current trend we're seeing of so many com...

This week's episode of “ Marketing Today ,” finds Alan talking with Kim Wijkstrom , CMO for OneMain Financial. In his role there, Wijkstrom is responsible for development and execution of the company's brand marketing, and he has overseen OneMain Financial's first-ever brand campaign: “Lending Done Human.” During the course of his discussion with Alan, Wijkstrom talks at le...

In this week's episode of “ Marketing Today ,” Alan talks with Richard Shotton , author of the book, “ The Choice Factory: 25 Behavioural Biases That Influence What We Buy ,” which was published earlier this year. Shotton started in advertising as a media planner, working on brands such as Coke and Lexus, before becoming inspired by the idea of applying behavioral psychology to business problems....

In this week's episode of “ Marketing Today ,” Alan talks with Dave Knox , marketer, consultant, and author. His book, “ Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips ,” was an Atticus Awards Grand Prix winner in 2017. Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. Now, he is co-founder of The Br...

This week's “ Marketing Today ” features a very special guest. Alan talks with Seth Godin , author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he's written a new one: “ This Is Marketing: You Can't Be Seen Until You Learn to See. ” In his conversation with Alan, Godin discusses his new boo...

This week on “ Marketing Today ,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler , an assistant professor in the marketing department at the University of Virginia's Darden School of Business. Prior to joining the world of academia, Whitler was head of marketing strategy at PetSmart and served as CMO for both Beazer Homes and David's Bridal. She's also writt...

In this week's episode of “ Marketing Today ,” Alan talks with Julie Eaton , vice president and general manager at Corian Design, a unit of DuPont. Eaton's 23-career at DuPont started in manufacturing and technology before evolving into roles in product leadership, first with Kevlar and now in her current position with Corian Design. During the course of her conversation with Alan, Eat...

In this week's episode of “ Marketing Today ,” Alan talks with Scott Mueller , president at Shopchology, a shopper marketing and insights company. During the podcast, they discuss the “retail apocalypse” and challenge the popular notion that retail is dying, (hint: it's not dying — it's evolving), what modern retail means to both brands and retailers, and Mueller prov...

This is part of a 3-part series of episodes from “ Marketing Today ”.  Host Alan Hart interviews John Thies , the CEO of both Email on Acid and Cause for Awareness (a non-profit).  In this interview, Alan and John discuss how to design better email experiences (from the subscriber's perspective).  They discuss common beginner mistakes, modern personalization options and...

This is part of a 3-part series of episodes from “ Marketing Today ”.  Host Alan Hart interviews Molly Crawford , VP and Creative Director at Digitas Atlanta.  In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.).  They discuss how to utilize modern personalization elements and ways to...

This is part of a 3-part series of episodes from “ Marketing Today ”.  Host Alan Hart interviews Craig Evans , Chief Creative Officer at Wunderman.  In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms.  They also discuss how AI is changing the wor...

This week on “ Marketing Today ,” Alan hosts two guests. Carrie Bienkowski is CMO with Peapod, the online grocery ordering and delivery service. Prior to her time with Peapod, Bienkowski was based in London as head of fashion for eBay, and, previous to that, she spent 10 years in marketing with Procter & Gamble. Vic Drabicky is the founder and CEO of January Digital, a digital mark...

In this week's episode of “ Marketing Today ,” Alan talks with Dawn Colossi , the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “ My First 90 Days as a...

In this episode of “ Marketing Today ,” Alan speaks with Chris Moloney , chief marketing officer at TaxSlayer. Prior to joining TaxSlayer , Moloney served as CMO at CAN Capital and CEO at Gremlin Social, and he has held key roles at brands like Wells Fargo Advisors, Scottrade, and Experian. In this wide-ranging conversation, Moloney shares, among other things, how the original Apple Ma...

This week on “ Marketing Today ,” Alan talks with Alex Withers , chief sales and marketing officer for InMotionNow, a creative workflow software platform that powers creative and marketing collaboration in the cloud. Withers is a seasoned digital technology marketing executive with previous experience working at Pepsi, ESPN, United States Golf Association, Financial Times, Sageworks, a...

This week on “ Marketing Today ,” Alan talks with Jascha Kaykas-Wolff , chief marketing officer at Mozilla. Previously, Kaykas-Wolff served as CMO at BitTorrent and Mindjet, and he is the co-host of his own podcast, “ This is Your Life in Silicon Valley .” In his conversation with Alan, Kaykas-Wolff touches on, among other things, trust, data and lean data practices, and wh...

This week's podcast marks an encore presentation, of sorts. Alan talks with Peter Horst , who previously appeared in Episode 25 of “Marketing Today.” In this conversation with Alan, Horst discusses his new book, “Marketing in the #FakeNews Era: New Rules for a New Reality of Tribalism, Activism, and Loss of Trust.” Horst is the former CMO at The Hershey Company, and he has...