Marketing Today with Alan Hart

In this week's “ Marketing Today ,” Alan spoke with Tom Goodwin , author of the book, “ Digital Darwinism: Survival of the Fittest in the Age of Business Disruption .” Goodwin is also a sought-after speaker — addressing topics like the future of advertising, digital disruption, and business transformation — and he is head of innovation at Zenith. In his conversa...

This week on “ Marketing Today ,” Alan talked with Jack Hollis , group vice president and general manager for the Toyota Division at Toyota North America. There he leads all sales, marketing, and market representation as well as guest experience and retention activities for Toyota regional sales offices and distributors. In addition, he retains a role as global marketing advisor for To...

In this week's episode of “ Marketing Today ,” Alan spoke with Zipporah “Zip” Allen , who was named CMO of Pizza Hut in January of this year, after having been with the company since May of 2015. Prior to her time at Pizza Hut, Allen was at McDonald's for eight years. Perhaps most notable in her tenure at McDonald's was the three years she spent as national marketing manage...

For this week's episode of “ Marketing Today ,” Alan got up close and personal with Brad Wilson , who just happened to be visiting Durham, North Carolina. Wilson is the chief marketing officer at LendingTree , the nation's leading online loan marketplace, with headquarters just down the road in Charlotte, North Carolina. Wilson took over the marketing reins for LendingTree in July of 2...

In this week's episode of “ Marketing Today ,” Alan 's conversation is with Jennifer Halloran , head of brand and advertising at MassMutual. The beginning of Halloran's tenure at MassMutual was marked by a complete rebranding effort across all aspects of the company, including the hiring of two new agencies of record. In a decision to go with a roster model, they chose Johannes Leonard...

In this week's episode of “ Marketing Today ,” Alan talks with Mark Barden , the San Francisco–based partner at eatbigfish — a marketing consultancy that coined the term “challenger brand” and that has helped clients like Audi, Sony PlayStation, Charles Schwab, and Callaway Golf transform their brands to achieve new levels of growth. Barden is also the author of...

This week's “ Marketing Today ” podcast finds Alan moderating a panel at the recent Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world's biggest brands to talk about the future of marketing. The panel discussion Alan led, “Creating Work that Stands the Test of Time: How to Futureproof Your Brand in a Constantl...

This week finds Alan and “ Marketing Today ” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world's biggest brands to talk about the future of marketing, Alan took the time to talk to four of the marketers in attendance. They discussed the challenges facing their brands, the evolution o...

 This week on “ Marketing Today ,” Alan spoke with Loren Angelo , vice president of marketing for Audi of America, where he leads marketing positioning and management of the Audi brand in the U.S. In addition, he manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker. In the course of their discussion,...

Milestones are a big deal — wedding anniversaries, graduations, retirements, promotions…and 100 podcast episodes. That's right, this week marks a major milestone for “ Marketing Today ” — we're hitting the century mark with our 100th episode. We appreciate all the support and interest we've received for “Marketing Today,” and we look forward to many more...

In this week's “ Marketing Today ” podcast, Alan talked with Trish Mueller , co-founder of Mueller Retail Consulting. Prior to starting her consultancy, Mueller was chief marketing officer at The Home Depot from 2011 to 2016, where she spearheaded the company's shift from print and traditional media to omnichannel marketing. In 2015, Mueller earned the CMO Club's CMO Marketing Innovati...

In this week's “ Marketing Today ” podcast, Alan talked with Casey Hurbis , chief marketing officer at Quicken Loans, the company that revolutionized the mortgage business and, in the process, grew to employ more than 17,000 team members in Detroit while bearing witness to the resurgence and revitalization of its hometown. Just recently, at the beginning of 2018, Quicken Loans became A...

In this week's episode of “ Marketing Today ,” Alan talks with Jeremy Wacksman , chief marketing officer at Zillow Group , where he also oversees product management and strategy. Wacksman's experience prior to joining Zillow includes leading marketing and product management for Xbox Live. He holds a B.S. in computer engineering from Purdue University and an MBA from the Kellogg School...

In this week's episode of “ Marketing Today ,” Alan talks with Jay Livingston , chief marketing officer at BARK , the company that created the immensely popular BarkBox , which led to its other endeavors: BarkShop and BarkRetail.  Livingston joined BARK after a 20-year career at Bank of America, where he held senior leadership roles in every functional area of global marketing and...

This week in “ Marketing Today ,” Alan talks with Brandon Rhoten , outgoing CMO at Papa John's . Prior to his stint there, he spent almost six years at Wendy's, where he was VP for Marketing, heading up advertising, social media, and digital marketing. During the course of his conversation with Alan, he talks about the importance of establishing a brand voice to connect with consumers....

This week on “ Marketing Today ,” Alan talks with Pras Michél , who, as a founding member of Fugees, is a multi-platinum recording artist and Grammy winner, as well as a philanthropist, actor, producer, and entrepreneur. And now he stands on what is perhaps the biggest stage of his life — founder of Blacture , a technology platform designed to provide greater access and a...

This week on “ Marketing Today ,” Alan takes his show on the road. He recently attended The CMO Club 's 2018 Spring Innovation & Inspiration Summit in Marina del Rey, California, a conference that brings together leading senior marketing executives for two days of peer learning, problem-solving breakout sessions, and main stage panels. While there, he found the time to have informa...

This week on “Marketing Today,” Alan talks with two leaders from CarMax: CMO Jim Lyski and CIO Shamim Mohammad . During the course of their discussion, Lyski and Mohammad touch upon the similarities of their backgrounds and the way they utilize their differences to fuel the way they work together. The relationship between the two is well documented , and in the course of their discussi...

This week on “ Marketing Today ,” Alan talks with Joe Mandese , longtime editor in chief of MediaPost , which covers the advertising, technology, media and marketing industries, and founder of Bid/r , a direct-to-consumer-audience exchange fueled by a bidding engine that matches brands with consumers that want them. In his discussion with Alan, Mandese covers a myriad of topics ranging...

And now for something completely different… This week's episode of Marketing Today was recorded live before an audience and features conversation and performances from Magic Giant , a Los Angeles band that combines equal parts alternative, indie-folk, and pop with infectious spirit and passion to deliver magical, uplifting shows. The band came to Alan 's attention at, of all places, a CMO C...

This week in “ Marketing Today ,” Alan talks with Molly Catalano , vice president of marketing and communications at Five Guys Burgers and Fries. Catalano joined Five Guys over 13 years ago when the company had just 30 stores. Today, through sustained growth fueled by franchising, Five Guys has over 1,500 locations in 10 countries. At the heart of the Five Guys success story is the imp...

In this episode of “ Marketing Today ,” Alan talks with Manoj Goyal , who joined Marketo as chief product officer in May of 2017 before assuming his present role there as chief technology officer just this year. In his role as CTO, he is responsible for engineering teams that oversee the Marketo engagement platform. During his conversation with Alan, he touches on a wide range of topic...

In this week's episode of “ Marketing Today ,” Alan talks with Tom Klein , chief marketing officer at MailChimp , the world's largest marketing automation platform. He worked at Nabisco and Chanel before landing at MailChimp, a company he long admired, and he is an authority on digital marketing, e-commerce, and brand marketing. During the podcast, Klein talks about his views on the be...

This week on “ Marketing Today ,” Alan talks with Raja Rajamannar , Chief Marketing and Communications Officer and President, Healthcare Business at Mastercard . Rajamannar started his career at Asian Paints before moving over to the payment industry, holding numerous positions with Citi as well as two years spent as chairman and CEO of Diners Club of North America. He then spent time...

This week on “ Marketing Today ,” Alan talks with Susan Vobejda , chief marketing officer at The Trade Desk , the fastest-growing demand-side platform (DSP) agencies, aggregators, and their advertisers can use to manage their digital campaigns. Vobejda's career started in finance, but she quickly made the leap to advertising — confessing that advertising seemed so cool to her tha...