Marketing Today with Alan Hart

For this week's episode of “Marketing Today,” Alan talks with Cory Treffiletti , CMO of Voicera , a technology company that has created an AI virtual assistant named Eva (Enterprise Voice Assistant). Eva can be invited to meetings and will listen and take notes as well as follow up on identified action items and decisions. Previously in his career, Treffiletti was the head of marketing...

This week on “Marketing Today,” Alan talks artificial intelligence, big data, and entrepreneurism with Carlos Mendez , the founder and CEO of Data Gran . After starting his career in advertising at JWT and then reviving an agency that had been owned by his family for 40 years, Mendez made another leap. With the knowledge gained from his career along with his educational background and...

This week on “Marketing Today,” Alan talks with Adam Pierno , chief strategy officer at Santy and the author of “ Under Think It .” Pierno is a living, breathing example of invention and reinvention. He started on the creative side of advertising — where he was an art director and, ultimately, a creative director — before making the leap to strategy. And, when f...

In this week's “Marketing Today,” Alan talks to Allen Adamson , co-founder and managing partner of the marketing company, Metaforce . Adamson is also the author of four books, the latest of which is “ Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World .” During his conversation with Alan, Adamson touches on a wide variety of topics. In addition to ta...

This week on “Marketing Today,” Alan talks with David Baldwin , CEO of Baldwin& , an advertising, design and strategy company in Raleigh, North Carolina. Baldwin is also the CMO of Ponysaurus Brewing Company , a film producer and, most recently, an author. His book, “ The Belief Economy — How to Give a Damn, Stop Selling, and Create Buy-in ,” takes a look at the s...

In this week's episode of “Marketing Today,” Alan talks with David Aaker , who is widely recognized as the father of modern branding. He's the vice chairman of Prophet, a global marketing and branding consultancy, and, in 2015, he was inducted into the American Marketing Association's Hall of Fame. He's written 16 books, and the most recent is “ Creating Signature Stores: Strateg...

This week's episode of "Marketing Today," finds Alan talking with Jose Aguilar , global brand management director for Nestlé Nutrition. Aguilar leads Nestlé's billion-dollar super premium infant formula category and also heads up innovation projects, geographic expansion, and renovation of the communications platform for the company. He is a true global executive who has led business...

In this week's episode of “Marketing Today,” Alan talks with Eric Asche , chief marketing and strategy officer for Truth Initiative, the largest nonprofit public health organization in the United States. Under Asche's stewardship, the nonsmoking initiative “Truth” campaign has taken dead aim at Big Tobacco and was named by Ad Age as one of the Top 15 Ad Campaigns of the 21s...

This week's episode of “ Marketing Today ” finds Alan talking with Laura Paz , regional senior marketing manager for Subway, who is responsible for their Latin American market and its more than 4,000 shops. In the course of her discussion with Alan, Paz made it clear that the future is now in regard to the use of technology, machine learning and, in particular, AI. “I think that...

In this week's episode of “Marketing Today,” Alan talks with Tom Fishburne , the founder of Marketoonist , a content marketing agency that employs cartoons to make its point, and the author of “ Your Ad Ignored Here .” His work reaches several hundred thousand marketers every week, and Seth Godin calls him the David Ogilvy of cartooning. In discussing his work, Fishburne sa...

In this week's episode of “Marketing Today,” Alan sits down with Jennifer Saenz , CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay, where she oversees the full-portfolio of Frito-Lay brands, including long-term strategy of all the businesses, oversight of communications planning and creation and all creative work that's done, oversight of the in...

In this week's episode of “Marketing Today,” Alan talks with Augustine Fou , a digital marketing thought leader and cybersecurity and ad fraud researcher. In the course of his conversation with Alan, Fou speaks at great length about the damage rampant fraud is causing in the programmatic arena and how critical it is that industry begins to police itself in earnest to clean things up to...

In this week's episode of “Marketing Today,” Alan talks with Alegra O'Hare , vice president of global brand communications for Adidas. O'Hare led the Adidas team in the creation of the “ Original Is Never Finished ” campaign that took home a Grand Prix at Cannes, and she was honored by Adweek in 2017 as a Brand Genius. In the course of her conversation with Alan, O'Hare tal...

This week's episode of “Marketing Today” is a change of pace — a podcaster talking to a podcaster. Alan engages in a lively discussion with Drew Neisser , whose Renegade Thinkers Unite podcast has recently reached the 50-episode milestone. Neisser is also the founder and CEO of Renegade, an agency that focuses on helping CMOs develop their innovative and strategic thinking, and t...

This week's episode of “ Marketing Today ” is déjà vu all over again. Alan talks with Bob Hoffman , the first-ever return guest on the “Marketing Today” podcast. Hoffman, famously known as the Ad Contrarian , is an advertising veteran, best-selling author, and sought-after speaker and advisor. His latest book, “ BadMen: How Advertising Went from a Minor...

In this week's episode of “ Marketing Today ,” Alan talks with Davis Smith , the founder and CEO of Cotopaxi , and outdoor gear company with a humanitarian mission at its core. It was his experience growing up and later serving missions in countries like the Dominican Republic, Peru, and Bolivia — where he witnessed extreme poverty firsthand — that planted the seeds for his...

In this week's episode of “Marketing Today,” Alan talks with Douglas Zarkin , who's been vice president and CMO at Pearle Vision since 2012. Under Zarkin's leadership, Pearle won Effies in the Health Care Services category in 2015 and 2016. And in 2017, Zarkin and his team took home a Silver Clio for Pearle's “Small Moments” equity campaign. During his conversation with Ala...

In this week's episode of “Marketing Today,” Alan talks with Horst Stipp . Presently, Stipp is the Executive Vice President of Research and Innovation: Global and Ad Effectiveness at the Advertising Research Foundation (ARF). Prior to his time at ARF, Stipp enjoyed a 40-year career in consumer research for NBC, where his insatiable curiosity found him doing everything from finding ways...

For his “Marketing Today” podcast, Alan has interviewed people from across the country and around the world. In this episode, though, he talks with someone who works in the same building — McKinney Chief Creative Officer Jonathan Cude . Cude got his start in advertising as a secretary at an Atlanta ad agency. Then, after a stop at portfolio school, he made his way to Portland and...

Lincoln Bjorkman is the global chief creative officer for Wunderman — a network that has more than 170 offices in over 60 countries. During the course of his conversation with Alan Hart , he discusses the challenges, opportunities and constant change inherent in leading over 2,000 creatives worldwide. And he talks at length about the impact of the digital transformation on the creative role:...

Paul Smith is the CMO for Tangram , a Los Angeles-based company that designs and creates well-considered, efficient and effective workplaces with the core belief that collaboration and a people-focused approach are the fuel for innovation. During this podcast, Smith talks about what he believes are the keys for success: authenticity and being true to a company's culture. Both of which, for him, go...

This is the third and final installment of Alan 's back-to-school podcast master class in marketing. This week, his conversation is with Byron Sharp, professor of marketing science at the University of South Australia. There, he is also director of the Ehrenberg-Bass Institute , the world's largest research institute studying marketing.  Sharp's book, “ How Brands Grow: What Marketers Don't K...

This is the second installment of Alan 's back-to-school podcast master class in marketing. He's been providing great insight through his conversations with some of the greatest academic minds in the discipline. Today, his conversation is with Kevin Lane Keller . Keller is the E.B. Osborn professor of marketing at the Tuck School of Business at Dartmouth College. Considered to be one of the best b...

Over the next three weeks, Alan takes us back to school with a podcast master class in marketing. To do this, he'll be talking to some of the greatest academic minds in the discipline. And today his conversation is with Philip Kotler . Considered by many as both “The Marketing Guru” and “The Most Influential Marketer of All Time,” Kotler discusses just a few of the many books he's written on marke...

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Blubaugh , senior brand director of sweets and refreshments at The Hershey Company. In this podcast, they discuss the Jolly Rancher brand and its “A New Media Model to Transform a Brand that Sucks” campaign. In his conversation with Hart, Blubaugh talked about how effective market...