Marketing Today with Alan Hart

Dea Lawrence is the CMO of Variety , where she oversees PR, media partnerships, creative communications, live media, virtual events, video development, and custom content. In this episode, Alan and Dea discuss her role as CMO, her previous acting career, and how it helped shape her approach to marketing. Dea says, “we always have to think of what we are going to do next and what's new and differen...

Mark Penn is the Chairman and CEO of Stagwell , the newest agency holding company with over 10,000 employees in more than 24 countries.  On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventual...

Deena Bahri is the Chief Marketing Officer at StockX , a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sittin...

Molly Sonenberg is creative brand manager at monday.com where she drives the brand's voice and keeps messaging consistent across the brand's channels.  In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing know...

Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data. In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what...

Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.  In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “W...

Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value. In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku pl...

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA . He has an interesting background in politics and the creative space. In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and...

Nital Patel is the Senior Partner of Lippincott , where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning. In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture fro...

Alanah Joseph is the Senior Marketing Manager at HubSpot , responsible for marketing and operations of the HubSpot podcast network.  In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.   “Just as product requirements have grown and changed over time, so ha...

Chelsea Cain Maclin is the CMO of Lunchclub where she leads the company's marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub Chelsea served as the VP of Marketing for Bumble where she has drawn inspiration for her role at Lunchclub. On the show, Alan and Chelsea talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve....

Lorraine Barber-Miller is the Chief Marketing & E-Commerce Officer at Philips , a 130-year-old company in the middle of a large marketing transformation. In this episode, Lorraine and Alan discuss what makes Philips unique and her background at IBM and ADP before she joined Philips. They also discuss the B2B and B2C complexities of Philips as a business and the global marketing transformation...

Christian Beck is the Executive Partner at Innovatemap , where he focuses on growth strategy and design. He is also the host of the podcast Better Product.  While Christian doesn't consider himself a marketer, he and Alan discuss design, user experience, and how marketing is tied closely to his role. Throughout the rest of their conversation they also touch on how technology scale is outpacin...

Husband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka.  On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is do...

Meagen Johnson is the SVP of Marketing at Jane.com , a curated fashion marketplace with more than 2,000 brands and thousands of products released daily and only available for 72 hours.  In this episode, Alan and Meagen dive into Meagen's passion for marketing beginning in high school, how she ended up at Jane.com, and the trends she sees in the clothing and fashion industry and social me...

Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.   In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she's launched, and why she believes that diversity and inclusion are not only HR functions. Along with her passion for D&I awareness, Teresa is pass...

Katherine Calvert is the Chief Marketing Officer of Khoros , a digital engagement platform for social marketing, online communities, and customer care. In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and pro...

Scott Hudler is the CMO of Torchy's Tacos , an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.  Torchy's was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years.  Learn how being individuall...

Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.  In this episode, Odia and Alan discuss why marketers should care about data protection and what they...

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC , the fundraising and awareness organization for St. Jude Children's Research Hospital.  On the show, Emily and Alan discuss St. Jude's origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude's partnership with SpaceX. Yes, you read that correctly. St. Jude is going t...

Joe Jackman is the CEO & Founder of Jackman Reinvents , the world's first and foremost reinvention company. He's also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.  In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just...

Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth. In their conver...

Bill O'Connor  is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, F...

Denise Broady is the Chief Marketing Officer at Appian , a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise's experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I re...

Nishant Desai , or Nish, is the Director of Technology and Operations at Xaxis , The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners.  On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish's ad...