Marketing Today with Alan Hart

Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it's the earth.” They are makers of plastic-free and cruelty-free products on a mission to become the world's most sustainable personal care company. Lindsay has built Bite into a multi-million dollar company, aiming to remove plastic from our everyday routines. Her first product, toothpaste tablets went viral in 2018, and...

Did you know that 60% of counties in the US do not have an orthodontist within the county? So, what do those people do when they find themselves needing orthodontic care? This is the question that John Sheldon set out to answer. John is the Chief Marketing Officer at SmileDirectClub where they are leading the charge with accessibility, increased convenience, and at a lower cost than competitors of...

Smita Wadhawan is the CMO at Simple Practice, a company that provides technology to private practice therapists and other practitioners. They've been around for 10 years and serve over 100 thousand practitioners. In this episode, Alan and Smita discuss her journey from India to the US and her career path from companies like PayPal and GoDaddy to Simple Practice. During her early years, Smita share...

Fabio Baracho, VP of Marketing, and Alejandro Gershberg, Marketing Director at Grupo Modelo, part of Anheuser-Busch InBev, the largest brewery in Mexico. In this episode, Alan, Fabio, and Alex discuss Grupo Modelo's response to the COVID-19 pandemic in Mexico. A huge part of this response was envisioning “The Match of the Ages” which occurred when the world felt most isolated and cultural gatherin...

Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO program. In this episode, Alan and Jennifer discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming CMOs. As a part of her role, Jennifer helped conduct Deloitte's 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay atten...

Aaron Wollner is the CMO at Quontic Bank where he is helping lead the charge of becoming the first digital bank in the metaverse. On the show today, Alan and Aaron discuss his path to becoming CMO, where he got his start, and how multi-variate testing and other analytical approaches led to his belief around how to be data-led in a responsible way. Later, they discuss how Quantic Bank is an adaptiv...

Ed Dandridge is the Senior Vice President and Chief Communications Officer at the Boeing Company. In this role, he serves on the executive council and oversees all aspects of Boeing's communications. In this episode, Alan and Ed discuss the many executive roles he has had in the past. They also discuss what attracts him to challenging the assignments like AIG after the financial crisis, or Boeing...

Jeremy King is the CEO and founder of Attest. It's a fast scaling SaaS technology business focused on the market research industry, based in London and New York. Prior to Attest, Jeremy spent nine years with McKinsey & Company. Undoubtedly, research is in his blood. In this episode, Alan and Jeremy discuss his love of Marine life and how it spurred him to found Attest. Later on, they also talk...

Mark Kilens is the VP of Content and Community at Drift where he oversees content, creative projects, events, teams, and much more. He also oversees the Drift community and Drift Insider–which has about 45,000 members today–as well as their two biggest events, Rev Growth and Hyper Growth. In this episode, Alan and Mark break down Drift's 2021 State of Conversational Marketing report. They also tal...

Biljana Cvetanovski is a partner at McKinsey & Company and leads their marketing and sales practice in the UK, Ireland, and Israel. In this episode, Alan and Biljana discuss a recent report that McKinsey shared called “The Growth Triple Play—Creativity, Analytics, and Purpose.” During their conversation, they break down the report and discuss how, when combined, those three c...

We have two special treats in the RSS feed for loyal marketing listeners - a What if? So What? podcast drop with Alan as a guest and a Bonus episode with the hosts of What if? So What?, Kim Williams-Czopek and Jim Hertzfeld, asking Alan his own questions he asks all his guests. For this bonus episode, Alan thought it would be fun to turn the tables. So today, Kim and Jim are going to pose question...

What if the key to digital success is getting back to basics? An Interview With Alan Hart. This is a special feed drop from What if? So what? podcast .  Check them out! In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today's...

Jennifer Frommer is the Senior Vice President of Creative Content and Brand Partnerships at Columbia Records, a division of Sony Music. In this episode, Alan and Jennifer discuss how she broke into the music industry, the brand partnerships she's worked on, which includes products like Beats headphones and musicians like Lil Nas X, Beyonce, Adele, and many others. The brands she's helped partner w...

Jennifer Davis is the Chief Marketing and Communications Officer at Learfield , which has been around for over 50 years. Learfield works with intercollegiate athletics of the U.S. They offer licensing, multimedia sponsorship management, publishing, audio digital, and social media, data analytics, ticketing, tickets, sales, professional concessions, expertise, branding, and campus-wide business and...

Peter Shankman is a five-time, bestselling author and entrepreneur, and a corporate keynote speaker. He focuses a lot on customer service and the new and emerging customer economy. In this episode, Alan and Peter discuss his way of thinking and his living with attention deficit hyperactivity disorder (ADHD). Later they transition to PR and then dive down the rabbit hole of Web 3.0, what it is, and...

Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute , but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to sa...

Jonathan Yaffe is the CEO and Co-founder of AnyRoad, a data and analytics platform that powers experiential marketing efforts for many of the Fortune 2000 companies.  In this episode, Alan and Jonathan discuss how his career started at RedBull and how it evolved into founding AnyRoad. Jonathan believes that experiential marketing is a pillar of any effective marketing strategy. He says, “expe...

This is a BONUS episode from Marc Binkley and the Anstice aCast podcast where Alan, Marc, and Stef Hamerlinck discuss the year in review of marketing and their respective podcasts.  ---- In this year-in-review, Alan, Stef, and Marc share the biggest lessons they've learned from interviewing hundreds of the world's leading thinkers in strategy, marketing, and branding. Alan Hart, Stef Hamerlin...

George Corbin is a Board Director at Edgewell Personal Care and is the COO of Onriva , a next-generation, AI-powered, travel marketplace. In this episode, Alan and George talk about his career path, which includes consulting through the boom and bust of the internet, becoming Chief Digital Officer at Marriott, leading their digital transformation, and making his way to a position on Edgewell's boa...

Grant Johnson is the CMO at Emburse , a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments. In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage.  Grant says that “the only constant in the m...

Kalani Leifer is the Founder of COOP Careers and Daniela Toledo is the Senior Account Manager at Wpromote . She's also a graduate of the COOP Careers program.  In this episode, Alan, Kalani, and Daniela talk about COOP Careers, Daniela's journey through the program as a diverse, first-generation college grad, and what motivated Kalani to start this initiative. Kalani says, “Building a career...

Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia .  In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage , which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a bu...

Fara Howard is the CMO of ​​ GoDaddy where she oversees all marketing strategy and works with their internal creative team.  In this episode, Alan and Fara talk about one her career background and GoDaddy's brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”. She...

Drew Neisser is the founder of Renegade and CMO Huddles. Most recently he's added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands .  In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in ord...

Jennie Perry is the CMO at Grove Collaborative , which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand.   Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, whe...