Marketing Today with Alan Hart

Michele Arnese has always had a love for music, but it was only after spending ten years as a management consultant that he was able to found amp , a sonic branding agency, and his passion became his profession. As Global Founder and CEO, Michele expertly weaves sound into some of the most recognizable brands in the world, such as MasterCard and Mercedes-Benz. In this episode, Alan and Michele dis...

Andrew Zimmerman is theCEO of Journey , an innovation and design consultancy that works across the physical, digital, and virtual landscape. Andrew recently formed this future-forward company with the help of enthusiastic backers and several acquisitions, allowing it to quickly expand and scale. In this episode, Alan and Andy discuss how brands can leverage emerging technologies to envision and cr...

Michael Goodbody’ s journey to CMO of FinTech company Dave is certainly a unique one—starting in professional sports, moving to journalism, then switching to FinTech marketing. Spending time at fast-growing financial institutions like Wise (formerly TransferWise) and Credit Karma gave him an exceptional growth marketing lens within a space known for growth leveling. In this episode, Alan and Micha...

John Moorhead , CMO of Eco-focused product company Seventh Generation , was a reluctant marketer. In fact, he “thought it was for the birds” until one day he realized the business impact it could have on one of his passions–the outdoors. It was then that he knew marketing would become his path to change the way people think about the products they use. In this episode, Alan and John discuss his pa...

From gems to government to camping, Whitney Scott has lived the idea that “once you learn marketing, you can adapt to almost any job in any industry.” As CMO of Kampgrounds of America (KOA) and COO of the newly opened Terramor Outdoor Resort in Maine, Whitney’s marketing strategies bolster the common mission of connecting people to the outdoors and to each other. In this episode, Alan and Whitney...

Michael Diamond ’s unique background marries science, the arts, and business. As Academic Director and Clinical Assistant Professor of Integrated Marketing and Communications at New York University, his view on the future of marketing is fascinating and incredibly on point. In this episode, Alan and Michael talk about his pathway to academia, and most importantly the new Master’s degree program at...

Using her background as an engineer, Linda Lee , CMO of Meals & Beverages at Campbell Soup Company , institutes the Scientific Method in marketing the large portfolio of brands under the Campbell umbrella. Starting in product development at P&G, her career journey led her into marketing at notable companies like P&G, General Mills, Cadbury, Ipsos, and Stonyfield. This episode shares Al...

When Alan heard Drew's interview with himself on the top challenges facing CMOs on Renegade Marketers Unite, he knew he needed to share it with his audience. So we’re bringing the episode to you directly in a special Marketing Today show swap! Here’s the show description:  CMOs have a lot on their minds lately, so let’s get into the mind of one, shall we? Or, even better, let’s get into the mind o...

As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay , Founder & CEO of app data insights company Apptopia , says the only way to success is focusing on the data to make fully informed business decisions. In this episode, Alan and Jonathan discuss Apptopia’s data insights into various business sectors and how marketers can utilize this specific data in more creativ...

Mark Wakefield , senior vice president of marketing of premium chocolate at Ferrero is obsessed with the emotional benefit that brands bring to their consumers. That’s why, in this episode, Mark gives us a masterclass in brand building and revitalization. Get out your pens, you’re going to want to take notes. Alan and Mark also talk about his career path to Ferrero, how sales and marketing should...

Alice Milligan , CMO of Investment Management giant Morgan Stanley feels that “your career is a marathon, not a sprint”. Her path as an integral part of marketing, UI/UX, and growth strategies for companies such as American Express, Citibank, and E-Trade, has given her the ultimate marketing tool belt to tap in her current role. In this episode, Alan and Alice discuss how Morgan Stanley has been a...

Nearly 1 million women have left the workforce since the start of the pandemic in February 2020. This staggering statistic is why Surbhi Martin , VP at Danone North America and her team have launched The Comeback Program. In this episode, Alan and Surbhi discuss Danone’s Light + Fit yogurt brand and their focus on helping women reacclimate to their careers after they've taken a break. Being one of...

We've increasingly heard customer success and customer experience used interchangeably, but Heidi Lasker , SVP of Customer Success for the Americas and APAC at Bynder , believes that while they are interconnected, they hold different spaces within a company. In this episode, Alan and Heidi discuss tools for customer success and how to integrate them within the lifecycle of your customer and user r...

Starting her first company at age 15, Catherine Connelly is all about meeting new people. As the SVP of Marketing for The Meet Group , the top provider of live streaming video and creator economy solutions for a number of the world's top social apps, Catherine relies heavily on that connection to her users for audience engagement and growth. In this episode, Alan and Catherine discuss her extraord...

Ian Colley has worn many hats, from working as a chicken processor in his college days to his current role as CMO at The Trade Desk . He joins the show to share what he's learned about marketing, communications, and data-driven advertising from the variety of roles he's played. In this episode, Alan and Ian discuss the open internet and how it allows you to manage your campaign spend more precisel...

Jenny Rooney is the Managing Director and Co-Founder of Black Glass CMO House, a new membership club for CMOs focused on empowering, inspiring, and supporting the person behind the title. Before starting CMO House, Jenny spent over a decade with the Forbes CMO Network Team, where she managed content and events critical to executive-level marketing decision-makers. In this episode, Alan and Jenny d...

Vinoo Vijay , now CMO of Truist Financial , is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block , Ally , and now Truist. In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client...

Pam Forbus is the CMO of Pernod Ricard , where she focuses on building trusted brands through consumer-centric marketing. Pam is the leader behind many recognizable Absolut campaigns, including #VoteResponsibly and #MixResponsibly . Prior to joining the Pernod Ricard team, Pam spent two decades leading teams at Disney, PepsiCo, and Frito-Lay. Throughout her career, Pam has navigated challenging ti...

Some people see golf as a sport for the elite, but the truth is 75% of golf courses in the U.S. are open to the public . Golf players are more diverse than ever, and brands like PGA TOUR SuperStore are committed to continuing to make the sport inclusive to all. Jill Thomas is PGA TOUR SuperStore's CMO and leads her team in modernizing their marketing strategy as their audience grows. Jill has more...

Lisa Stockmon is the Chief Marketing Officer at Banfield Pet Hospitals . Lisa leads the development and execution of Banfield's innovative integrated marketing strategy, ensuring it supports the organization's strategic vision, aligns with its purpose, and drives revenue. In this episode Alan and Lisa discuss what led to Banfield's recent 400% growth in social followers and 104% increase in conten...

Don McGuire is the Senior Vice President and Chief Marketing Officer at Qualcomm Technologies . Don leads the global marketing organization, supporting Qualcomm's advancement into new and existing markets and growth areas. He's redefining Qualcomm's strategic approach to product marketing, leading to innovative campaigns and collaborative partnerships that are bringing cutting-edge products to mar...

As the Head of Ad Marketing at Roku , Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture. On the show today, Alan and Jordan discuss why buyers should prioritize streaming in their ad strategy, and why Roku expects this y...

David Seigel is the CEO of Meetup, author of Decide and Conquer , Professor of Management at Columbia University, and host of Keep Connected podcast. **He's served as an influential leader at many organizations, including Investopedia, Seeking Alpha, and 1-800-Flowers. David and his team at Meetup are working to cure the loneliness epidemic by connecting people to each other. They've navigated maj...

David Temkin is the Director of Product Management, Ads Privacy, and User Trust at Google. He leads the product management team responsible for ads privacy. His team is focused on delivering privacy-first monetization product changes that are driven by the changing regulatory environment. They are also responsible for transparency control for ads all across Google's ad business. On the show today,...

Ricky Engelberg is the Executive Vice President and Chief Marketing Officer at Vista. Vista is a marketing partner to millions of small businesses around the world. As CMO, he oversees important functions such as customer experience and digital product. In this episode Alan and Ricky discuss his early career in the entertainment industry in Athens, Georgia, and how that has shaped his career and h...