Marketing That POP's | ThrivePOP

In this episode of 'Marketing at Pops,' host Olivia welcomes Molly Tracy, the founder and CEO of VRAI Digital, an influencer marketing agency. Molly shares her extensive experience in the influencer marketing space, which she has been a part of since 2012, and discusses the evolving landscape, the importance of community and engagement over sheer follower count, and shifting marketing stra...

In this episode of 'Marketing That Pops,' host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots, a Black and female-owned business focused on sustainable agriculture and plant-based wellness. Tiffany shares her journey from the financial sector to the plant industry, emphasizing the importance of healthy soil, patience in plant care, a...

In this episode of 'Marketing that Pops,' hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry. Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human au...

In this podcast episode, hosts Olivia and Michele welcome Lynn Tickner from Ink and Key, a branding expert and a seventh-year StoryBrand certified guide, who emphasizes the importance of simplifying brand messages. Lynn debunks the myth that a brand’s name should explain exactly what the company does, advocating instead for names that invoke curiosity and engagement. She shares her journey from pa...

In this episode of 'Marketing That Pops,' host Olivia is joined by Travis Lee, co-founder and president of 3D Mail, to discuss the relevance of direct mail in modern marketing. Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. He discusses common misconceptions, such as the belief that d...

In this episode of Marketing That Pops , hosts Olivia and Michele shake up everything you thought you knew about LinkedIn. Spoiler alert: it’s not just for job hunters and recruiters! They dive into how LinkedIn can actually boost your authority, build your personal brand, and turn you into a thought leader. You’ll get practical, easy-to-apply tips for leveling up your profile, including custom UR...

In this episode of Marketing That Pops, hosts Olivia and Michele are joined by brand strategist Asia Dore. Asia shares her insights on helping entrepreneurs build expert brands by translating their extensive knowledge and experience into clear, effective messaging. They discuss the importance of personalized marketing strategies and the pitfalls of copying others' tactics. Asia also outlines h...

In this episode of 'Marketing That Pops', Olivia and Brittany discuss key takeaways from the Inbound 2025 conference. The conversation centers around the prevalent theme of AI, the importance of humanizing brands, and how to optimize marketing strategies in light of new AI technologies. They highlight deep dive sessions, particularly those by Spar and Webflow, which offered valuable, appli...

Deborah Mitchell is the Livestream Executive Producer at Deborah Mitchell Media & Associates, a multimedia event company that produces livestream and video content for entrepreneurs and businesses. An Emmy-nominated TV and multimedia producer, she has over two decades of experience in broadcast media and virtual event productions. Before founding her company, Deborah was a Producer for ABC and...

Zack Kennedy is the Chief Operating Officer at Buddy, a cannabis app for consumers, brands, and dispensaries. He is also a Sales Representative at Guardian Protection Force Inc. and the Co-founder of Wicked World, a unique game development studio. With a background in operations and product development, Zack creates solutions that bring value to cannabis consumers and businesses.  In this episode…...

Grace Clemens is the Founder and CEO of SGC Marketing, a strategy-first digital marketing agency. With over 14 years of experience in copywriting, digital strategy, and multichannel marketing, she has scaled startups and built high-performing campaigns for global brands. Before founding SGC, Grace helped grow SilkFred’s revenue 5x and managed the marketing strategy for the $100M XPRIZE Carbon Remo...

Katie Stoller is a PR marketer and communications professional who helps brands create high-performing influencer marketing campaigns. With experience leading influencer marketing at top PR agencies like Fiat Growth, Golin, and Ketchum, she has worked with high-profile brands like Mulberry, Allstate, Wendy’s, and General Mills. Katie created the Influencer Insider Guide as a resource for marketing...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Nikki Rausch is the Founder and CEO of Sales Maven, a coaching and training company helping women entrepreneurs and business leaders master authentic sales conversations. With over 25 years of sales experience, she has sold to organizations like The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Nikki also holds a Master Certification in neuro-linguistic programming, has written t...

Bianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol....

Matt Bertram is the Head of Digital Strategy at EWR Digital, a digital marketing agency for industrial, energy, and B2B companies. He is also the Chief Marketing Officer at Oil and Gas Global Network, the largest network of podcasts for the oil and gas industry. With over 15 years of experience in digital marketing, Matt has led initiatives across various industries, including energy, healthcare,...

​Katherine Golden, RN, is the Founder, CEO, and Executive Director of Leaf411, a nonprofit organization offering free, nurse-led cannabis education and guidance. She is also the Founder and CEO of Leaf Nurse Network, a staffing agency for cannabis nurses, and a Cannabis Case Coordinator at the Colorado Department of Labor and Employment. With over 22 years of nursing experience, Katherine is a cer...

Autumn Karcey is the Founder and CEO of Cultivo, Inc., a cannabis design consulting firm specializing in high-performance cultivation facilities. With over 20 years in the industry, she led projects across 20 US states and three countries, focusing on permit acquisition, cultivation, and environmental optimization. In 2020, Autumn launched Artemis CoPack, a 67,000-square-foot manufacturing facilit...

Kristina Chavez is the President of Blackleaf, a company specializing in SMS marketing solutions for cannabis businesses. With experience in marketing, retail operations, business development, and tech innovation, she has been instrumental in forging strategic partnerships for the company. Kristina has held various roles at Blackleaf, including Director of Operations and Administration.  In this e...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Bethany Moore is the Director of Content Strategy and Market Growth at The GMP Collective. Previously, she spent nearly ten years as Director of Communications at the National Cannabis Industry Association, where she hosted NCIA’s Cannabis Industry Voice podcast, and was a volunteer for Americans for Safe Access (ASA). With an extensive background in nonprofit activism, strategic planning, and pub...

Amy Donohue is the Co-founder of Hybrid Social, Arizona’s first all-cannabis marketing and social media agency. She is also the Co-founder of Cannafriends, a cannabis networking group in Arizona. As one of the first members of Women Grow, she consulted on the Prop 205 campaign. A former high school Spanish teacher, Amy transitioned into stand-up comedy and radio, where she built a strong following...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Eric Mercado is the Co-founder, COO, and CFO of Terpli, an AI-driven product recommendation tool for dispensaries. As a high-performing entrepreneur, business advisor, Big 4 assurance manager, and CPA, he has experience in private and public sectors, working in industries, including cannabis, consumer products, real estate, mining and metals, recycling, oil and gas, and manufacturing.  In this epi...