Marketing That POP's | ThrivePOP

As the VP of Partnerships at Springbig, Eric Zeiri is driven by a passion for building strong, lasting relationships with partners and making an impact in the cannabis industry. Outside of work, Eric brings the same enthusiasm to his personal interests — whether it’s his love for EDM (Eric was known as DJ EZ back in his college days), his dedication to training as a gourmet chef in the hopes of im...

Carter Foster is a marketing professional with over nine years of experience blending strategy and creativity into impactful brand stories. Now leading the charge as Brand Manager for East Coast Cannabis, Carter swapped his marketing agency life for cannabis marketing in Maine. Originally from the Pacific Northwest, he now lives in southern Maine with his family and pets. In this episode… Marketin...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for t...

On this episode of Marketing you'll explore unforgettable advertising. Hosts Michele and Olivia dissect the secrets behind iconic campaigns like Tootsie Roll Pops, Got Milk?, and Nike's "Just Do It." Discover the elements that made these campaigns memorable, from catchy jingles and celebrity endorsements to powerful storytelling and cultural impact. Get valuable insights into the...

Join us for an insightful episode of Marketing That POPs, featuring Ernest Toney, the visionary founder of BIPOCann. In this episode, Ernest dives deep into the critical topic of social equity in the cannabis industry. Learn about the innovative initiatives and impactful strategies BIPOCann employs to bridge the gap and promote inclusivity, providing invaluable support to BIPOC entrepreneurs and c...

On this episode of Marketing that POPs, Olivia & Michele get down to business with Daniel, the Marketing Director from NOBO. Listen as they navigate the highs and lows (pun intended) of marketing dispensaries or as Michigan has so quaintly coined them a provision center. Check out NOBO!

In this episode we get to dive deep into the world of Controlled Environmental Agriculture (CEA) for cannabis! In this episode, we're thrilled to chat with Laurel, a long-time friend of ThrivePOP and a leading voice in the cannabis industry.  We'll be picking her brain about Bract & Pistil, a consulting firm dedicated to helping cannabis businesses thrive. bractandpistil.com Follow Bra...

Marketing that POP Podcast is back! This episode tackles the tricky topic of marketing budgets. Forget the myth that bigger means better. Your hosts, Michele and Olivia, will show you how smart planning and tracking every penny can make even a shoestring budget work wonders. Think of it like tracking your progress when trying to lose weight - every penny counts! They'll also dish out tips for...

In this episode of Marketing that POPs, we dive into the hottest design trends that will grab attention and elevate your brand in 2024. Trends Include: A touch of nostalgia:  Minimal vintage design is making a comeback. Think subtle nods to past eras with clean lines and a touch of retro flair. The enduring power of minimalism:  "Less is more" remains a strong design principle. We'll...

Ditch the inauthentic voice! This episode is your key to finding your brand's unique personality. Learn how to define your target audience, craft a message that resonates, and discover examples from companies like Duolingo and Nike. Tools Mentioned: ThrivePOP - Brand Voice Template HubSpot Buyer Personas SEM Rush Buyer Persona Tool

This episode of Marketing That Pops has you covered! We'll be dishing the hottest updates on your favorite platforms, from Facebook to TikTok. The episode also offers workarounds for LinkedIn link restrictions and mentions a scheduling tool called Sked. We'll delve into the power of relevant hashtags (#winning) and answer the burning question: are they here to stay? And to top it all off,...

This episode tackles the all-too-common struggle of misalignment between sales and marketing teams. We'll explore the reasons why these departments often seem to operate in silos, and more importantly, how to bridge the gap for maximum success. Here's what you'll learn: The hidden culprit:  Often, it's simply a lack of communication that creates a disconnect between sales and marke...

This episode of Marketing That Pops delves into the strategies for overcoming client resistance, aptly titled "Cracking the Code: Unlocking Client Resistance." The episode equips you with actionable steps to navigate this common challenge

Is your marketing falling flat? Struggling to connect with your audience? This episode of Marketing That Pops exposes the culprits. From outdated trends and audience mismatch to forgettable visuals and unclear calls to action, we reveal the common pitfalls of sabotaging your content. Dive into actionable tips to turn things around: leverage trending tactics, find your ideal audience online, priori...

In this episode of "Marketing that Pops," hosts Michele Ringelberg and Olivia Johnson discuss the challenges faced by small businesses in marketing, such as budget constraints, audience targeting, content creation, social media changes, and ROI measurement. They offer practical solutions, including setting measurable goals, analyzing competitors, creating buyer personas, and managing bud...

In this episode of "Marketing that Pops," hosts Michele Ringelberg & Olivia Johnson delve into the past year's viral marketing moments and explore what the landscape looks like for 2024. They kick off by reminiscing about standout events from 2023, including the success of the Barbie Movie, Elon Musk's acquisition of Twitter, and Taylor Swift's record-breaking achievement...

Welcome to the debut of "Marketing that POPs!" In our very first episode, your hosts, Michele and Olivia, get to the heart of the matter by discussing the "Why" behind the POP. Join us as we explore what this podcast has in store for you, and embark on a journey together to breathe life into your marketing strategies. We're here to make your marketing truly POP, and we can&...

Welcome to the podcast, where we teach you how to create marketing that pops! Get ready for refreshing conversations with industry experts, trendsetters, and creative minds that'll leave you bubbling with inspiration. Get ready to turn up the volume on your business – let's get popping!