Marketing Talks by OSB

2025 has been a wild ride for brands. We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether it’s a viral event gone wrong or a campaign that missed the mark, we’re uncovering the lessons behind the labels. Don't let your brand be the next case study. Tune in on Spotify NOW!

What will Marketing look like in 2026? 🤔 We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world of marketing moves fast, and Sabine is here to make sure you’re prepared for the next big shift. In this episode, we explore: 🎯 The rise of hyper-personalized experiences. 🤖 How 2026 is shifting the "Human vs. AI" balanc...

Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead! We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release i...

The world of influencer marketing is constantly evolving – but is it for better or worse? Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing, featuring special guest Ms. Andréa Pellé, our OSB marketing student. Don't miss it! #InfluencerMarketing #RiseOrFall #karenwazen #nourarida #jessygrades #OSB #AUB #marketingpodcast #cristianoronaldo

Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️ In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale. From live shopping to shoppable vids, creators are the new storefronts—let’s talk about it with our special guest, Farah El Hibri, a senior marketing student at OSB. 🎧 Tune in to “The Ris...

Ever wonder why some brand collaborations just work? We're pulling back the curtain on 2025's most impactful partnerships – think Apple x Hermès, Lego x Porsche, and Huda Beauty x Saint Levant. Discover the secrets behind their success and how they're forging new ways for us to connect with our favorite brands. Tune into this inspiring episode of #MarketingTalks featuring Ms. Hanadi Saleh, Senior...

Exploring the fascinating rise of Labubu! 🎧 Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB. Tune in to uncover the strategies that made this little monster a global phenomenon! #Labubu #MarketingPodcast #Virality #CaseStudy #PopMart #ToyMarketing #DigitalMarketing #ConsumerBehavior #NewEpisode #jessygrades #OSB #AUB

Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops to viral fan engagement and strategic merch drops. Our guest, Lynn Ramadan, a Senior Marketing student at OSB and President of the AUB Business Stude...

🎙️ Dive deep into the world of programmatic advertising and discover how it's revolutionizing the way we reach our target audiences. Yara Dally, Senior Programmatic & E-Com @GroupM-WPP, reveals how programmatic advertising is unlocking the Future of Digital Marketing...  Listen now!  #ProgrammaticAdvertising #DigitalMarketing #AdTech #Automation #Targeting #RealTimeBidding #DataDrive...

🎙️ Elie Sarkis, Digital Marketing Trainer & Consultant and Managing Partner at Intoact Int'l, talks all about the world of artificial intelligence and its impact on social media platforms. From personalized feeds to automated content creation, discover the latest tools and insights in this episode of #MarketingTalks. Listen now!  #AI #SocialMedia #Podcast #ArtificialIntelligence #Technolo...

Victoria's Secret: A Brand Story Unveiled ✨ Ever wondered about the iconic lingerie brand that has captivated women worldwide for decades? Join us on our podcast with Jenny Hakimian, our OSB student, as we delve into the fascinating history, evolution, and impact of Victoria's Secret 👙. Listen now on Spotify! 🎧   #victoriassecret #podcast #brandstory #fashion #lingerie #history #evolution...

Join our latest episode of #MarketingTalks with Elias Saliba , Digital Advertising Expert, who had successfully run more than 170 online campaigns! Get his expert tips, discover the best practices, and learn how to skyrocket your brand's visibility🚀. This is your golden opportunity to know everything about digital advertising... #digitaladvertising #marketingpodcast #marketingtips #onlinebusiness...

Gazing into the crystal ball of marketing? This week's episode dives deep into the future of brands and the marketing trends that will shape them! Get ready for insights on OOH, co-creations, and the ever-evolving brand uplifting with Jude Roumani, our OSB student! #futureofmarketing #marketingtrends #brandstrategy #customerjourney #AImarketing #personalization #podcast #marketingpodcast #entrepre...

Struggling to stand out online? This episode with Dana Soueid, content creator & strategist, dives deep into content creation strategies for building a magnetic personal brand!  Learn how to find your voice, craft engaging content, and attract your ideal audience. Tune in now... #PersonalBranding #ContentCreation #Podcast #EntrepreneurLife #BuildYourBrand #ContentMarketing #Storytelling #...

Cracking the code on Gen Z, wooing Millennials, and remembering Boomers! In this episode of #MarketingTalks, Natalie Maljian Salemeh, Marketing and Digital Consultant, dives deep into generational marketing. Learn how to tailor your message to resonate with each unique audience. Watch the full episode for actionable tips and insights! #GenerationalMarketing #MarketingTips #ContentMarketing #Custom...

Dive into the timeless world of advertising with our latest podcast episode, "OLD but Gold Ads" featuring Christopher Nehme, Associate Business Director at Leo Burnett! We'll explore how classic advertising campaigns influenced the market back then and how some still inspire us today; From Nido, Coca Cola, Michelin to Apple and Dewar’s … tune it now! ✨  #MarketingPodcast #AdHistory #Christop...

With wings for a logo and adrenaline-pumping sponsorships, Red Bull's marketing nails the "genius" part from the stratosphere jump to mind-bending music festivals, Red Bull paints its brand on boundary-pushing experiences, aligning with youthful thrill-seekers. ⚡️ Think epic YouTube stunts, eye-catching social media, and engaging brand storytelling – Red Bull keeps its audience on the edge of the...

Ramzi Abaza, the digital & e-commerce manager at L'Oréal, shares with us lots of current insights about the beauty e-comm and the upcoming trends: from AI models to AI beauty apps… We discussed as well the impact of social media influencers, sustainability, in addition to the role of L’Oreal when it comes to empowering women… Tune in now!  #loreal #lorealcosmetics #marketing #sustain...

In this episode, we talked about boycotts and their impact on big brands like Starbucks & Coca Cola...  Don't miss this episode with Saada Hammad as she reveals as well all the public relations trends in 2024 including Influencer Marketing!  #starbucks #boycott #boycottstarbucks #cocacola #mcdonalds #marketingpodcast #marketingpodcasts #businesspodcast #marketingconsultant...

What is the connection between brand awareness, branding, and brand equity?! Join this episode of Marketing Talks as Akram Badreddine, a transformative growth leader and marketing consultant, reveals all the elements of brand equity that help brands grow. In addition, discover compelling examples of renowned brands with high brand equity and insights on modern digital marketing, all in this episod...

Ready to supercharge your agency with AI? Dive into our podcast where we crack the code on #AI4Marketing! ✨  Zein Khalifeh, the founder & manager director of the Tinker Hub marketing agency, shares with us all the AI software and processes used in their daily operations.  From saving time to analyzing data with AI, we'll explore it all.  Join us, learn about futuristic-themed c...

Lynn Sidani, marketing manager at Lemonade Fashion, shares with us the latest challenges of fashion e-commerce, influencer marketing and social media analytics. Then, walks us through the NEW social commerce app “Lemonade” in which users can buy any tagged product seamlessly! Watch out, a new disruptive platform is announced at #MarketingTalks and you will get to be the first to know more by joini...

Nader alMaleh, marketing consultant, shares with us case studies about Canon in KSA and “YallahJeeb” in Lebanon and how they both unfolded marketing opportunities during challenging times! Nader shares lots of marketing tips to businesses along with the importance of thinking outside the box. Join this episode for a marketing boost on both YouTube and Spotify, link in bio. #thinkoutsidethebox #mar...

If you're still not familiar with the term Omnichannel, its importance, and how it is applied...then this podcast is for you! The digital marketing strategist, Roland Aoun, discusses all about it along with his favorite companies that are excelling in Omnichannel Marketing. Join our interesting #MarketingTalk on both OSB YouTube Channel and Spotify Podcast to find out more. Link in bio. #omni...

Helping social media beginners & entrepreneurs with their online presence to grow organically.. tips and tricks from Vera Al Ashkar , the Digital Scholarship Specialist at AUB. This marketing talks' episode is dedicated to all those who wish to grow their online presence with effective strategies and tools, join our talk today on both OSB Youtube Channel and Captivate Podcast to find out...