Jessy Kfoury Aoun

Marketing Talks by OSB

Business EN ↓ 33 episodes

Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https://www.youtube.com/playlist?list=PLkQdR3AFmZwoG8f7gycV_eIx0lHOJFV7l

Author

Jessy Kfoury Aoun

Episodes

Golden Advice from a Senior Marketer 22.08.2023 24:16

Are you ready to hear golden advice from a senior marketer?! Emmanuelle Sab, the head of marketing at Henkel Levant, enlightens us on what is important and what is crucial in a modern marketing world! Don't miss this episode of marketing talks, link in bio! #marketingadvice #seniormarketer #marketeer #freshmarketer #ai #businessmindset #marketingstrategy #podcast #marketingpodcast #maketingtalks #...

How to Ace a Modern Marketing Plan? 15.08.2023 21:48

A new episode of Marketing Talks to guide you over the steps of a modern marketing plan! Lara Stephan is the Sales Enablement & Business Development Manager at Indevco Flexible Packaging, and discusses this interesting topic all the way from creating specific goals till controlling the plan after the implementation phase. Join our talk on both OSB YouTube Channel and Captivate Podcast to find...

The Advertising & PR Agency Life 08.08.2023 22:53

Memac Ogilvy Deputy General Manager, Mariella Abdo , shares with us all the "behind the scenes" of an Advertising and PR agency life! From brainstorming an award-winning campaign to empowering interns in the team... If you would like to join such an agency or even create yours, this marketing talks episode is for you! Join us on both OSB YouTube Channel and Captivate Podcast to find out more. #adv...

Impact of AI on Digital Marketing 01.08.2023 27:14

The AI Expert Rudy Hachache discusses the latest trends and highlights of AI and technology... He even shares with us amazing apps that digital marketers and designers could use to save time! Don't miss this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more. #ai #artificialintelligence #voicecloning #speechify #aiimpact #digitalmarketing #digitalmarketin...

When should a logo be changed? 25.07.2023 23:49

The strategic branding consultant, Mireille Nasr Aoun, explains to us the branding concepts and all about logos revamp reasons, ways and timings... She also shares with us her opinion about the new logos of Pepsi, Burger King and Porsche... Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more. #branding #logo #logorevamp #debranding #rebranding #p...

Did Starbucks fail in China & Australia? 18.07.2023 15:34

Our OSB MBA students share with us the stories of Starbucks during their entrance to Australia and China. Challenges were around culture and local preferences... Did Starbucks adapt and expand successfully? Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more. #starbucks #coffee #starbuckscoffee #brandfailure #internationalmarketing #brandgrowth #...

How can businesses make social media a better place? 18.07.2023 27:46

Tina Rousse, the renowned marketing consultant & lecturer, discusses how businesses can make social media a better place. Join our Talk on both OSB YouTube Channel and Captivate Podcast to find out more. #influencer #influencers #influencermarketing #socialmedia #socialmediaworld #socialmediaimpact #businessesonline #betterplace #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub

Jean Nakhoul discussing the importance of Personal Branding for Fitness Trainers 10.07.2023 27:02

In this episode of Marketing Talks by OSB, Jean Nakhoul, personal branding lecturer, discusses the importance of personal branding for fitness trainers along with amazing tips & tricks to reach a wider audience. Join our Talk to find out more. #personalbranding #fitnesstrainer #personaltrainer #marketing #marketingtalks #marketingpodcast 