Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better , more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover ques...
Author
Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
Behind On Your Goals? Build A Wedding Business Plan That Gets You Back On Track 25.06.2025 15:03
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode,...
How To Book More Weddings With A Seasonal Social Media Strategy With Nina Addeo 18.06.2025 50:17
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, thi...
Wedding Vendor Marketing ADHD: Why You Keep Avoiding Your To-Do List (And What to Do Instead) 11.06.2025 17:31
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing...
Inside Look: How Wedding Pros in The Wedding Business Collective Are Using AI 04.06.2025 19:00
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode,...
What Happens After the Wedding Inquiry? How to Book More Clients with Better Follow Up with Kaitlyn Blair 28.05.2025 45:29
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why are so many wedding inquiries ending in silence? You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost. I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many c...
Is Your Wedding Marketing Making Your Business Forgettable? 21.05.2025 14:11
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you pouring time into your wedding marketing only to wonder why it’s not converting? Why your website visitors don’t stick around? Why inquiries ghost or never turn into bookings? You’re not alone and it’s probably not your pricing or your portfolio. It’s your message. In t...
Wedding PR Made Simple: How to Get Quoted, Published, and Book More Clients with Meghan Ely 14.05.2025 50:10
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing. In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wed...
Your Wedding Business Marketing Plan: Book More Weddings Without the Marketing Overwhelm 07.05.2025 23:48
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying i...
From Limiting Beliefs to Luxury Wedding Bookings with Aislinn McKenna 30.04.2025 57:25
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you dreaming of booking more luxury weddings but feel stuck at your current level? You are not alone. A lot of wedding pros want to break into the luxury market but feel like it is out of reach because of mindset blocks they do not even realize they have. In this episode, I...
5 Wedding Pros Share Exactly What Helped Them Book More Weddings & Raise Their Prices 23.04.2025 1:10:51
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding pros. You’re showing up, doing the marketing, and still not seeing the results you want. It’s exhausting. In this episode, I brought together five incredible wedding pros w...
What’s Actually Working In Wedding Advertising To Book More Clients With Mark Chapman 16.04.2025 51:31
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole. But the truth is, ads aren’t the problem. Bad strategy is. In...
Is Your Wedding Inquiry Process Driving Clients Away? 09.04.2025 14:39
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you making it harder than it needs to be for couples to book you? If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking fo...
The New Rules of Booking Weddings: What Couples Want From Vendors Now With Adrienna McDermott 02.04.2025 54:05
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck. In this episode, I’m...
Are You Wasting Time on the Wrong Marketing? Wedding Vendor Marketing That Works 26.03.2025 14:12
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you. I see so many wedding professio...
Wedding Pros: How to Generate Evergreen Leads & Book More Weddings With Dana Johnson 19.03.2025 52:55
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads? If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an en...
Are You Marketing Your Wedding Business Like a Sleazy Pickup Artist? 12.03.2025 12:44
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does marketing your wedding business feel so frustrating? If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup ar...
How To Use Wedding Ads To Get More Bookings (Without Wasting Money) With Whitney Hodges & Daniela Justus 26.02.2025 56:25
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Thinking about running wedding ads but worried about wasting money? You’re not alone! So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have th...
How to Get More Wedding Bookings Without Working More Hours 12.02.2025 15:15
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else. If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out. Since t...
The Real Reason You’re Not Booking More Weddings 10.02.2025 11:06
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why aren’t you booking more weddings? You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream. I hear this all the time from...
Is Your Marketing Working Against You? Here’s How to Fix It 05.02.2025 12:33
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick. Here’s the hard truth: More marketing isn’t alw...
2025 Wedding Market Trends: What Every Wedding Pro Needs to Know with Daria & Alina of WedVibes 29.01.2025 51:49
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore. In this episode, we’re diving into the key changes happening in the industry and how the...
How to Escape the Hustle Trap in Your Wedding Business (Without Sacrificing Success) 22.01.2025 14:04
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else? If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the...
The Real Reason Most Wedding Business Goals Fail (And How to Change That This Year) 25.12.2024 17:05
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why do so many wedding business goals fail before the year even gets started It’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail. In this episod...
Stop Losing Leads: Small Website Changes To Help You Book More Weddings With KP & Jessie 18.12.2024 59:23
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?! In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in...
Book More Weddings With This Simple But Powerful Marketing Shift 04.12.2024 14:12
👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.