Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Business EN ↓ 378 episodes

As a wedding professional, you're incredible at what you do but when it comes to marketing for wedding pros, you're stuck playing the social media game and hoping the right clients find you. Whether you love or hate the constant hustle, I've got news for you...there's a better , more sustainable way to get more wedding clients and book more weddings without burning out. This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, & (finally) get your questions about growing a profitable wedding business answered! We'll cover ques...

Author

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

Category

Business

Latest episode

Jul 8, 2026

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Episodes

How Wedding Businesses Can Stand Out (When Everyone Does The Same Thing) with Nadine Bozeman 07.01.2026

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When it feels like every wedding business is saying the same thing online, standing out can feel nearly impossible. You are showing up, posting consistently, refining your website, and still wondering why couples keep choosing someone else. If wedding businesses all offer simil...

What I Learned This Year Coaching Wedding Businesses 31.12.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. What actually moves the needle in wedding businesses and what quietly wastes your time and energy? After another year of coaching wedding businesses behind the scenes, I started noticing some very clear patterns. The wedding pros who made real progress were not necessarily work...

Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year 24.12.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you setting wedding business goals every year but somehow ending up in the same place? You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. More control over your time. And then a few mont...

Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn 17.12.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026. So what actually matters now when it comes to wedding SEO and how do...

Are You Advertising On The Knot and WeddingWire Just To Keep Your Reviews? 10.12.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you still advertising on The Knot and WeddingWire mainly because you’re worried about losing visibility for your reviews if you stop paying? You are not alone. So many wedding pros I talk to share that they feel stuck. They spend hundreds of dollars every month on advertisi...

Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss 23.11.2025

Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday   Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need. The good news is you do not have to guess which offers are worth your time. In this episode, I am brea...

How You Can Stop Wasting Money On Wedding Business Coaching And Education 19.11.2025

👉 Check out my Black Friday 5 Days Of Deals! Are you tired of buying courses, memberships, or coaching programs for your wedding business that never seem to move the needle? You are definitely not the only one. So many wedding pros feel pressured to keep investing in new strategies and new trainings because it seems like everyone else knows something they do not. But here is the truth. Most weddi...

Wedding Industry Burnout: How To Spot The Signs And Prevent It Before It’s Too Late With Tirzah Caffee 13.11.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you feeling drained, uninspired, or stretched too thin in your wedding business? You’re not alone. Burnout is becoming more common in the wedding industry, and it’s taking a serious toll on talented professionals who love what they do but can’t keep up with the constant dem...

Why So Many Wedding Pros Say They Want To Quit Advertising On The Knot & WeddingWire (But Feel Stuck) 05.11.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you frustrated with the results you’re getting from advertising on The Knot or WeddingWire? You’re not alone. Many wedding professionals I talk to are starting to rethink these platforms after noticing that the monthly cost doesn’t always seem to line up with the quality or...

You Don’t Need to Finish Every Course to Grow Your Wedding Business 29.10.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing ever...

Wedding Industry Networking: How to Build Real Connections Without Burning Out with Oralia Aguirre 22.10.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you tired of feeling like networking in the wedding industry is just another thing draining your time and energy? You’re not alone. So many wedding pros know they should be networking, but the constant meetups, endless DMs, and awkward introductions often lead to burnout in...

The 5 Second Website Rule For Getting More Wedding Inquiries 15.10.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you getting plenty of website traffic but not enough wedding inquiries? You’re not alone. Most wedding pros think their website looks great, but if it’s not booking clients, there’s a problem and it usually comes down to how fast couples can tell whether you’re the right fi...

Why Your Wedding Business Attracts Price-Shopping Couples (And How To Change It) 08.10.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does your wedding business keep attracting price-shopping couples? If you feel like everyone who inquires only cares about price, you’re not alone. Many wedding pros are stuck in a cycle of competing on price because their marketing unintentionally makes them look just like...

Getting Ghosted After Wedding Inquiries? Here’s Why. 01.10.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend time replying quickly, sending information, and hoping for a response… only to hear silence. The truth is, ghosting...

Advertising on The Knot and WeddingWire: The Hidden Costs No One Talks About 24.09.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into these platforms hoping for a steady stream of leads, only to find themselves frustrated, exhausted, and questioning...

Real Wedding Submissions That Editors Love: Tips to Get Featured with Jainé Kershner 17.09.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you struggling to get your real wedding submissions published?  You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see. Th...

How to Book More Weddings in 2026: What Every Wedding Pro Needs to Know 10.09.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more...

Crafting Client Experiences That Turn Into Wedding Referrals With Lianne M. Feliciano 20.08.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive. In this episode of the Evolve Your Wedding Business po...

Want a Calm, Consistent Booking Season in 2026? Now Is the Time to Act 13.08.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you hoping 2026 will finally be the year your wedding business has a calm, consistent booking season instead of feeling like a rollercoaster? Right now is when the work that leads to those steady wedding bookings in 2026 actually happens. The truth is, if you wait until thi...

Why The Usual Wedding Marketing Advice Has Not Worked for You 06.08.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels. If...

The Belief That’s Secretly Sabotaging Your Wedding Bookings 30.07.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. It’s not just about pricing or response time. There’s a hidden belief that’s quietly sabotaging your wedding bookings and most wedding pros don’t even realize it’s there. In this episode, we’re digging into the real reason your inquiry process might be costing you clients. I’m...

Why You’re Still Not Booking Weddings Even Though You’re Doing Everything Right 23.07.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why aren’t you getting wedding bookings even though you’re doing everything they say to do? You’re showing up on Instagram. You’re following the trends. You’re posting consistently. And yet... inquiries are slow. Bookings feel harder than ever. If you’ve found yourself wonderin...

Why Booking Weddings Feels Harder in 2025 & What Is Actually Working Now 16.07.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Does booking weddings feel harder in 2025 than it used to? You’re not imagining it. I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the w...

They Didn’t Ghost You. You Ghosted Them. Stop Sabotaging Your Wedding Bookings. 09.07.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you losing wedding bookings and wondering why leads keep ghosting you? I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets. But what if they did...

Breaking Into the Luxury Wedding Market: How Nikisha King Raised Her Prices and Attracted Premium Clients 02.07.2025

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why is it so hard to break into the luxury wedding market? So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach. In today’s episode, I’m jo...

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