Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You redid your website for the third time. You posted more, showed up more, hustled harder. And somehow you're still fielding the same price objections from the same wrong-fit people. Here's the wedding marketing mistake nobody talks about: you don't have a visib...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You're booking weddings. You're making money. And you still wrap up almost every project thinking "I wish they were all like that one." Then the next inquiry rolls in. Someone wants the same thing but cheaper. Someone ghosts the second you send pricing. Some...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You're posting. You're trying to be consistent. You know your couples are on Instagram and you know you're supposed to show up there. And yet somehow none of it is actually translating into leads or bookings. If that's you, you are not alone. And it's n...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There is a narrative going around in this industry that luxury is the goal. That if you're exhausted, undercharging, or working too hard for what you're getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury. I get why that soun...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting engaged and immediately opened 25 browser tabs while watching Netflix on a second screen. And somehow we're still teaching marketing like it's...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Four weeks ago we started talking about the booking problem most wedding pros have but can't quite name. We looked at the data. We dug into why bride isn't an identity and why the ideal client avatar exercise is just a guessing exercise with a fake name on it. Today i...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You've probably done the ideal client avatar exercise. You gave her a name. An age. An income bracket. Maybe you decided she loves brunch and golden hour photos and has a Pinterest board with 400 pins on it. And then nothing really changed in your business. That's not...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. I surveyed over 640 wedding pros and asked them two questions. 1. What's your biggest obstacle when it comes to booking more weddings? 2. And what do you think you need to do to fix it? The answers to the first question were all over the place. Not enough inquiries. Gettin...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There are three booking problems that keep wedding pros up at night. The first is ghosting. Someone finds your website, explores your work, fills out your inquiry form, and hits submit. You write back fast. You put real thought into it. And then nothing. Day one, nothing. Day t...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Katie Sautter was last on this podcast after booking 29 weddings in her first year as a wedding planner. At the time, she was still working her engineering 9-to-5, logging about 100 hours a week between both jobs, and just starting to think about what it might look like to go a...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. There's an entire subculture of guys who teach other men how to attract women using scripted tactics. Memorized openers. Specific moves. Elaborate routines designed to manufacture a connection that isn't actually there. It almost never works (surprise, surprise) and w...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Most wedding pros either ignore Pinterest completely or treat it like Instagram and wonder why nothing happens. Pretty pictures. No context. No clicks. No inquiries. Here's the thing nobody tells you: Pinterest isn't social media. It's a search engine. And couple...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When live wedding painter Heidi Neilson joined The Wedding Business Collective, she had never received a single inquiry from a stranger despite 2.5 years of trying. Six months later, she's gone from 0 to 12 inquiries a month , turning away work that isn't the right fi...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Most wedding business coaches will tell you who a program is for. They won't tell you what it isn't for. I'd rather do both because The Wedding Business Collective isn't for everyone, and I'd much rather be straight with you upfront than have you join a...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. The wedding pros who are booking consistently aren't working harder than you. They're working less. I know that's not what you've been told, but after working with thousands of wedding professionals over the years, I can tell you it's true. What they&ap...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. If you've ever spent a week going all in on Instagram, then switched to Pinterest because someone in a Facebook group said that's where you need to be, then went down an SEO rabbit hole, then tried to blog every wedding on top of all of that... you already know what r...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You're posting on Instagram. You're networking. You've paid for directory listings. You've dabbled in SEO, started a blog, messed around with Pinterest. You're doing the things. And somehow, bookings are still inconsistent enough that you're refres...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Let me save you weeks of work right now. If you’re searching for or thinking about creating a wedding business plan because your calendar isn’t full, you’re looking in the wrong place. What you actually need is a marketing plan that gets you more wedding bookings. The truth is,...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you stuck in the feast or famine cycle in your wedding business? One month you feel flush with cash and the next you are wondering how you are going to cover expenses. It is stressful, distracting, and it makes it nearly impossible to plan ahead with confidence. In this epi...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. What if one of the most powerful wedding marketing platforms is one you have barely considered? When most wedding pros think about wedding marketing, they jump straight to Instagram, Pinterest, Google, or paid ads. But there is a place where couples are having honest conversati...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does it feel so hard to book more weddings right now without completely burning yourself out? You’re doing the things. You’re showing up. You’re responding to inquiries. And yet your calendar still isn’t filling the way you want it to. Or it is filling, but at the cost of y...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why are you still not booking more weddings even though you are doing all the things? You are showing up on social media. You are following the advice. You are trying to stay consistent. And yet your inquiries are not where you want them to be and booking more weddings still fe...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does it feel like you’re posting all the time but your bookings still aren’t where you want them? This is one of the most common frustrations I hear from wedding professionals right now. You’re showing up on social media, sharing your work, trying to stay consistent, and ye...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you trying to do all the things in your wedding business and still feeling like nothing is really working? If your to do list never ends, your marketing feels scattered, and you keep telling yourself that once you just push a little harder things will finally click, this ep...

👉  Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Why does running a wedding business feel so exhausting? You didn’t start your wedding business to work nonstop, feel overwhelmed, or wonder if burning out is just part of the deal. But for so many wedding professionals, that is exactly what it feels like. Long hours, scattered...