Marketing Solutions for Local Law Firms

Do you have a comment about this topic... Send us a Text Message. Click here I was asked, earlier this month, to hop on the very popular, Discussions By Domain podcast. They asked me a few questions, but the main discussion was centered around how I help my customers distance themselves from their competitors in this very competitive market we are in. Check out this GREAT interview, hosted by Anth...

Do you have a comment about this topic... Send us a Text Message. Click here Being a content creator can feel a little like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you.  In the digital marketing world, content c...

Do you have a comment about this topic... Send us a Text Message. Click here Successful businesses are built on effective stories. People love to see, read, or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people rememb...

Do you have a comment about this topic... Send us a Text Message. Click here It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels.  The different types of accounts on Instagram — Personal, Business, and Creator — aren’t new. But as Instagram continues to roll out new f...

Do you have a comment about this topic... Send us a Text Message. Click here As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital marketing efforts for a while and see what you can learn.  You checked out a few of the “big names” in SEO,...

Do you have a comment about this topic... Send us a Text Message. Click here With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform w...

Do you have a comment about this topic... Send us a Text Message. Click here Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge...but what you will find are leads .  In fact, 93% of marketers find LinkedIn to be their #1 method of generating lea...

Do you have a comment about this topic... Send us a Text Message. Click here Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of value. So we’re going to talk about what it is, and how y...

Do you have a comment about this topic... Send us a Text Message. Click here The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over 5 tips for landing features snippets on Google Search.  A featured snippet is that first box...

Do you have a comment about this topic... Send us a Text Message. Click here Chances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. Let’s go over 7 tips for productive remote marketing so you can get back to killing your mark...

Do you have a comment about this topic... Send us a Text Message. Click here There’s no doubt that COVID-19 has changed the way we live, work, and play. And for those of us in the marketing field, we’ve seen countless challenges to our pre-pandemic methods for reaching our audience. So many, in fact, that it’s hard to know where to start. But with a little bit of insight into 5 ways that COVID-19...

Do you have a comment about this topic... Send us a Text Message. Click here Dov Gordon helps consultants get ideal clients by becoming “under-the-radar” leaders in their industry.  How to connect with Dov : https://ProfitableRelationships.com/localbizguy General Info: Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe3...

Do you have a comment about this topic... Send us a Text Message. Click here If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers.  Your USP can also help you identify and n...

Do you have a comment about this topic... Send us a Text Message. Click here You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. In this episode, I'm going to talk about six reasons to include content marketing i...

Do you have a comment about this topic... Send us a Text Message. Click here When we last met with Jennifer, she gave us a TON of value and a lot of tips on how to sell your services to cold traffic by opening the buyer's gate. If you want to listen to that interview, I have provided a link below. Since that episode aired, it has generated a few questions from our listeners, therefore I have...

Do you have a comment about this topic... Send us a Text Message. Click here As the founder and chief inspiration officer of Highlander Press, Deborah Kevin (pronounced “KEY-vin”) loves helping changemakers tap into and share their stories of healing and truth. She’s helped entrepreneurs craft beautiful nonfiction books of which they are proud. Debby, a graduate of Stanford University’s Novel Writ...

Do you have a comment about this topic... Send us a Text Message. Click here Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email...

Do you have a comment about this topic... Send us a Text Message. Click here Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just trying to figure out how to ke...

Do you have a comment about this topic... Send us a Text Message. Click here In this episode, I go a little off-topic and interview Cheri Andrews. She is an attorney with 32 years of combined law firm practice and in-house General Counsel experience. She received her BA magna cum laude from Mount Holyoke College, her JD from Temple University, and holds the prestigious In House Counsel Certificati...

Do you have a comment about this topic... Send us a Text Message. Click here What if I told you there was a way to bypass the months of effort and work it takes to build better SEO? What if I told you that you could skip the A/B testing and bypass the budget issues that come with it? In this episode, I provide you with an SEO cheat sheet with four ways to leverage your competitor’s rankings &...

Do you have a comment about this topic... Send us a Text Message. Click here Running and scaling a business will always be challenging. But having a solid foundation of smoothly operating practices underlying your company can make it much easier. In this episode, I interview Tracey Sanguiliano, who is a Senior Operations Management professional with an outstanding history of success in highly comp...

Do you have a comment about this topic... Send us a Text Message. Click here The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then...crickets. Video content takes more time and energy than almost any other type. So watching those views sit at a standstill day after d...

Do you have a comment about this topic... Send us a Text Message. Click here At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening.  Then as the weeks dragged on, we hoped that it would just be a few short months.  Now, we’re all realizing that life is going to look different for longer than any of us initially expected. Experts say it cou...

Do you have a comment about this topic... Send us a Text Message. Click here Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle.  You can write post after post of perfectly optimized content, but unless other sources are leading people to that cont...

Do you have a comment about this topic... Send us a Text Message. Click here You probably had a marketing plan all set to go for Q2-3-4. Maybe it was focused on summer fun, like travel and sports. Then when March hit (COVID-19), the whole thing had to be thrown out the window.  Where do you go from here?  The pandemic won’t go away overnight, letting us all pick up where we left off. So businesses...