Frank Demming
Marketing Solutions for Local Law Firms
This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for loca...
Author
Frank Demming
Category
Podcast website
Latest episode
Oct 8, 2025
Where to listen?
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Episodes
The $15 Trillion Shift 08.10.2025 38:48
Do you have a comment about this topic... Send us a Text Message. Click here Ghenn Weeks is a commercial strategist with 26 years of turning post-funding pressure into profitable, repeatable growth. As founder of Ghenn Weeks Consulting Group, she often serves as a fractional CMO, installing the commercial spine that ties marketing to revenue. As co-architect of The Primefluence™, developed with he...
Marketing with Integrity: The Self-Coached Lawyer Approach 02.07.2025 49:58
Do you have a comment about this topic... Send us a Text Message. Click here Whitney M. Harvey, Esq. is the founder of The Self Coached Lawyer, LLC, a coaching and consulting practice helping legal professionals reclaim purpose, balance, and well-being in their work. With 15 years of litigation experience, Whitney now blends her background as a practicing attorney, educator, and coach to drive sus...
Why Branding Matters (The 5 C's of Branding) 18.06.2025 36:34
Do you have a comment about this topic... Send us a Text Message. Click here Renee McMullen is an accomplished marketing consultant with over 20 years of expertise in project management, marketing strategy, and event management. Currently, she provides tailored consulting services to small businesses, nonprofits, and individual entrepreneurs, specializing in the development of compelling marketing...
Law Firm Magnet: Attract Your Ideal Clients, Repel the Rest 30.10.2024 1:00:37
Do you have a comment about this topic... Send us a Text Message. Click here RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm at his kitchen table while flat broke in 2009; he has since achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in...
Excellence Over Perfectionism: Neuroscience-Based Wellness for Lawyers 23.10.2024 42:03
Do you have a comment about this topic... Send us a Text Message. Click here Audrey Holst works with attorneys and law firms to rewire their perfectionism into excellence so they can maintain their high standards without negative side effects. She’s the creator of the Perfectionist Archetypes™ and founder of the Fortitude & Flow® Process, which fuses neuroscience and embodied practices to crea...
Legal Marketing Insights: Safeguarding your Investments 21.08.2024 40:42
Do you have a comment about this topic... Send us a Text Message. Click here Ron Latz is a seasoned legal marketing executive and the founder of LegalFenix, a firm dedicated to providing top-tier marketing consulting and fractional CMO services exclusively to law firms. With a deep understanding of the unique challenges in legal marketing, Ron has helped countless lawyers develop marketing strateg...
The Proper Way to do Local SEO for Law Firms 24.07.2024 19:13
Do you have a comment about this topic... Send us a Text Message. Click here Local SEO for attorneys is optimizing a law firm’s Google business listing and building citations intending to rank at the top of Google Maps for local keywords their prospective clients search for. Also known as the local-3 pack, Google Maps is a search engine results page (SERP) feature that lists the top three local at...
7 Best Display Advertising Platforms for Law Firms 17.07.2024 24:55
Do you have a comment about this topic... Send us a Text Message. Click here As the online marketplace continues to evolve, attorneys must recognize the importance of a solid digital marketing strategy to reach potential clients. Display advertising is one of the most effective ways to increase online visibility and attract new clients. But with so many display advertising platforms on the Interne...
The State of Social Media (2nd half 2024) 10.07.2024 57:30
Do you have a comment about this topic... Send us a Text Message. Click here In this episode, Lora Shipman explores the evolving landscape of social media and the impact of constant changes. She addresses the challenges and opportunities arising from shifts in social media platforms. General Info: Need help with your law firm's digital marketing? Check out these case studies of some impressi...
Replay: Managing Paid Media for Law Firms 03.07.2024 38:31
Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to busin...
Reflecting on the First Half of the Year: A Guide to Success in the Second Half 26.06.2024 11:39
Do you have a comment about this topic... Send us a Text Message. Click here As we find ourselves at the midpoint of the year, it's an awesome time to pause, reflect, and evaluate our progress toward our goals. Reviewing the first half of the year allows us to celebrate achievements, identify areas for improvement, and set a clear direction for the months ahead. Here's a guide on how to...
What it means to “think big” and where to start 19.06.2024 44:27
Do you have a comment about this topic... Send us a Text Message. Click here Andrea Liebross is a business and life coach specializing in working with unapologetically ambitious women entrepreneurs from a variety of industries. A speaker and host of the Time to Level Up podcast, Andrea guides her clients to combine Big Thinking with solid systems that work together to unleash their success and fin...
Does Geofencing Work for Attorneys? 12.06.2024 18:03
Do you have a comment about this topic... Send us a Text Message. Click here Geofencing makes sense for many types of law firms, including divorce, criminal and personal injury lawyers. Including location based advertising in your marketing mix is highly recommended in 2024 if your budget allows. Consider that where a consumer is physically at can give you clues as to what their needs may be. For...
Exploring the Boundaries of Using AI in Legal Marketing 06.06.2024 26:01
Do you have a comment about this topic... Send us a Text Message. Click here The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis capabilities, process automation efficiencies, and precision in delivering insights, law firms have unlocked...
Can You Guarantee Results in Legal Marketing? 29.05.2024 48:42
Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency which helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to he...
Understanding the Buyers Journey in the Digital Age 22.05.2024 22:01
Do you have a comment about this topic... Send us a Text Message. Click here Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors. In the digital age, potential clients are more likely to research a...
Misunderstanding Data Measurements 15.05.2024 16:21
Do you have a comment about this topic... Send us a Text Message. Click here Many law firms fail to measure the results of their digital marketing efforts. Either because they don't have the resources or knowledge to do so or because they don't understand what metrics to track. It is crucial to remember that not everything that can be measured matters. Focus on the metrics that are most...
Meet the Attorney: Law Firm Operations 08.05.2024 37:22
Do you have a comment about this topic... Send us a Text Message. Click here Kip Bilderback is an almost thirty-year veteran of the Legal Industry and firm owner. He brings a broad range of experience in Law and Legal Regulation, Operations Management, Information Systems, Finance, Marketing and Strategic Planning. Beginning as a law clerk with his firm, Millsap & Singer, Bilderback mastered t...
Meet The Attorney: Why Care About Intellectual Property? 01.05.2024 49:34
Do you have a comment about this topic... Send us a Text Message. Click here Anthony M. Verna III, is the managing partner at Verna Law, P.C. His JD is from Rutgers University and his BA is in Computer Science from Case Western Reserve University. With a strong focus on Trademark, Copyright, Domain Names, Entertainment, and Advertising law, Verna Law, P.C. strives to provide all Intellectual Prop...
Paid Media for Law Firms: Google, Meta and Tiktok 24.04.2024 37:21
Do you have a comment about this topic... Send us a Text Message. Click here Avi Kumar is the Founder and CEO of KUWARE Inc., a marketing and advertising agency that focuses on growing businesses through organic and paid media. Avi prides himself on being an irreverent marketer, looking past the star power of marketing “gurus” and shattering myths. His no-nonsense, results-driven approach to busin...
Website Design Essentials for Law Firms 17.04.2024 36:24
Do you have a comment about this topic... Send us a Text Message. Click here In today's episode, we're diving into the essentials that every law firm website must-have in order to thrive and expand in 2024. As the legal marketplace continues to evolve, establishing a strong online presence is no longer optional—it's essential. Whether you're a solo practitioner or a large firm,...
Meet The Attorney: Evolution of Erin 10.04.2024 47:30
Do you have a comment about this topic... Send us a Text Message. Click here Erin C. Lewis specializes in all areas of Trusts and Estates Law as well as civil litigation, including but not limited to Estate Planning, Estate Administration and Guardianships. Erin has a statewide practice, handling matters in various counties. Erin received her B.A. magna cum laude, from Seton Hill University in Pen...
It is not Building, it is Crafting a Business 03.04.2024 40:45
Do you have a comment about this topic... Send us a Text Message. Click here Patrick Dillon is an investor and he views the marketing of his business as an investment. Over the years Pat's companies have been featured in Forbes, The Wall Street Journal, Fast Company, Entrepreneur, Pando, TechCrunch, and numerous industry-specific publications. He's had the opportunity to work with nation...
Meet The Attorney: Leaning into the Process with a PI Powerhouse 27.03.2024 38:45
Do you have a comment about this topic... Send us a Text Message. Click here Michael Alder is the owner and Senior Trial Attorney at AlderLaw, a leading Los Angeles firm that represents plaintiffs in personal injury and employment litigation cases. He is known as one of the top trial attorneys in California, an advocate for underdog clients, and a generous supporter of fellow trial attorneys, char...
8 Legal Marketing Trends for 2024 20.03.2024 25:10
Do you have a comment about this topic... Send us a Text Message. Click here Since the pandemic, lawyers and attorneys are more open to using non-traditional tactics for promoting their law firms nowadays. But now that the legal industry has finally caught up with marketing and technology, what are the potential changes in store for the future? I’ve compiled legal marketing trends you should watch...
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