Frank Demming
Marketing Solutions for Local Law Firms
This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for loca...
Author
Frank Demming
Category
Podcast website
Latest episode
Oct 8, 2025
Where to listen?
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Episodes
Supporting Underserved Communities with Spanish Legal Marketing 20.09.2023 30:24
Do you have a comment about this topic... Send us a Text Message. Click here Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to hel...
Meet The Attorney: Protect Your Empire (The Importance of Trademarks & Brand Ownership) 13.09.2023 33:34
Do you have a comment about this topic... Send us a Text Message. Click here Soroya Garner is an attorney, speaker, and coach who is on a journey to help creatives and entrepreneurs make their mark and leave their legacy. As the founder and managing attorney of Soroya Garner Law, LLC, she helps ensure that the intellectual property of entrepreneurs is protected, so that it has a lasting legacy and...
How to Leverage Insights on Google Business Profile 06.09.2023 22:32
Do you have a comment about this topic... Send us a Text Message. Click here Marketing insights are the key for law firms to get new clients. But what most don’t understand is that the data found inside Google Business Profile for lawyers can be leveraged to improve their online marketing strategies. Thus, law firms miss the chance to grow their practice. If you’re one of the law firms who’s only...
Meet the Attorney: It's All About Value 30.08.2023 35:35
Do you have a comment about this topic... Send us a Text Message. Click here David Lopez-Kurtz is an attorney at Dinsmore & Shohl, a national law firm based in Cincinnati, OH, and founded BSL Group, a blockchain-focused ALSP. He represents clients in the digital currency and blockchain ecosystem, working as outside general counsel and drawing on the firm’s national platform and comprehensive r...
A Guide to Building Your Social Media Presence using Instagram 23.08.2023 22:42
Do you have a comment about this topic... Send us a Text Message. Click here Practicing law can be one of the most fulfilling and profitable professions. You get paid helping people, and there’s real value in that. But for lawyers to give more help, they must first be seen in as many places as possible. That’s why lawyers on Instagram have found an unconventional way (at least for lawyers) to reac...
Does Content Marketing Work for Attorneys? 16.08.2023 17:12
Do you have a comment about this topic... Send us a Text Message. Click here If you are not a believer in content marketing, you want to pay close attention to this episode. General Info: Are you looking for digital marketing help for your law firm? Are you currently running a few campaigns, but are not getting the results you were hoping for? If you are nodding yes to both questions, check out th...
Meet The Attorney: Building a Big Business as a Multi-Unit Franchisee 09.08.2023 42:51
Do you have a comment about this topic... Send us a Text Message. Click here Nate Riordan operates a highly regarded business and real estate practice serving multi-unit franchisees of first-tier, nationwide brands. He assists in the purchasing and selling of franchised businesses, real estate sales and acquisitions, leasing, multi-unit development, financing, reviewing franchise documents, negoti...
Monitoring SEO Performance: A Guide for Law Firms 02.08.2023 29:44
Do you have a comment about this topic... Send us a Text Message. Click here In today’s digital world, the Internet is the most accessible way to obtain leads—even for law firms. People use search engines to look for the best legal services related to their issues. It’s the main reason why monitoring SEO performance is a must: it ensures your practice stays on top of the search results and your co...
Meet the Attorney: Shazia Sparkman 26.07.2023 30:32
Do you have a comment about this topic... Send us a Text Message. Click here Shazia Sparkman is committed to making sure the process goes as smoothly and quickly as possible and at the lowest cost. In most cases, couples want to avoid a contentious divorce battle and achieve a peaceful resolution. Ms. Sparkman is a strong negotiator who knows how to build compromise where disputes exist. She often...
The importance of strong omnichannel strategies 19.07.2023 17:25
Do you have a comment about this topic... Send us a Text Message. Click here FACT : Companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers, compared to only 33% for companies with weak omnichannel strategies. (Source: Harvard Business Review ) Omnichannel marketing is about creating a seamless and consistent experience for your customers across...
Meet The Attorney: Intellectual Property in Three Easy Formats 12.07.2023 39:11
Do you have a comment about this topic... Send us a Text Message. Click here After a career as a technical documentation person that spanned some 20-plus years, Nancy Delain graduated from law school on the same weekend that her college class celebrated its 25th reunion. She's now been practicing intellectual property and business law as the founder of Delain Law Office, PLLC in Schenectady,...
The Ethics of Lawyer Advertisements: Practical Answers to 5 Common Questions 05.07.2023 25:04
Do you have a comment about this topic... Send us a Text Message. Click here Lawyer advertisement plays a significant role in attracting clients and building a successful law firm. However, lawyers must abide by ethical guidelines set forth by governing bodies to ensure that they uphold their professional responsibilities. The American Bar Association (ABA) has released a set of guidelines to add...
The State of Social Media (2nd Half 2023) 28.06.2023 46:47
Do you have a comment about this topic... Send us a Text Message. Click here Lots of things going on with social media, so in order to help you stay on top of your game, we decided to do the state of social media twice per year. Listen to where the social platforms are heading as we enter the 2nd half of 2023. Follow Lora on Social Media and Checkout her Podcast: Facebook : https://www.facebook.c...
4 Things the Best Law Firm Websites Have in Common 21.06.2023 25:50
Do you have a comment about this topic... Send us a Text Message. Click here Websites are not just for businesses that sell products. The online landscape for legal services is becoming extremely competitive as more and more law firm websites are sprouting up. A good law firm website can drive lots of potential clients to your legal business. But what makes a law firm website good? If you want to...
Meet The Attorney: Estate Planning and Elder Law, Done Differently 14.06.2023 28:28
Do you have a comment about this topic... Send us a Text Message. Click here Mike Menninger has been a full-time estate planner since 2014. He is one of only approximately 155 attorneys in Ohio that is certified as a specialist in Estate Planning, Trust & Probate Law by the Ohio State Bar Association. To have achieved and maintained that distinction, he dedicates himself to education, both f...
11 Best Legal Directories to Get Listed On and Grow Your Practice 07.06.2023 27:03
Do you have a comment about this topic... Send us a Text Message. Click here Online legal directories serve as a platform for attorneys to get more clients and establish credibility in the legal industry. In an age where online presence is necessary for business growth, law firms need to be on these directories to expand their reach, generate leads, and, ultimately, increase revenue. With the nume...
Meet the Attorney: Let's Trademark That! 31.05.2023 25:11
Do you have a comment about this topic... Send us a Text Message. Click here Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations...
Benefits of Local Service Ads for Law Firms 24.05.2023 30:42
Do you have a comment about this topic... Send us a Text Message. Click here Imagine if your law firm’s ads appear at the top of the search engine results. You can make it possible with Google Local Service Ads for law firms. It will guarantee an increase in your reach. Local Service Ads (LSAs) direct potential clients to firms in different areas of expertise to learn more about their services and...
Omnichannel is a shift in the way consumers interact with brands 17.05.2023 15:42
Do you have a comment about this topic... Send us a Text Message. Click here If you're still treating your online and offline channels as separate entities, it's time to rethink your strategy. Here’s why: 1. Consumers expect a seamless experience : In today's world, customers expect to be able to interact with brands seamlessly across multiple channels. Brands that fail to provide a...
Meet the Attorney: Law Firm Marketing in the Virtual Age 10.05.2023 50:24
Do you have a comment about this topic... Send us a Text Message. Click here Davina Frederick is a Florida-licensed attorney, law firm growth strategist and business coach, and founder of Wealthy Woman Lawyer, LLC. Wealthy Woman Lawyer helps women law firm owners scale their law firm businesses to and thru $1M so they can fully fund--and still have ample time to enjoy--the lifestyle of their dream...
The Power of Digital Display Ads 03.05.2023 16:47
Do you have a comment about this topic... Send us a Text Message. Click here Are you on the fence about the power of digital display ads for your law firm? These fast facts may just change your mind! 1. Display advertising has been shown to increase website traffic by up to 300%, according to a study by comScore. 2. 71% of internet users pay attention to online ads, according to the Interactive Ad...
Fast Facts That Will Convince You That Your Law Firm Needs Landing Pages 26.04.2023 12:59
Do you have a comment about this topic... Send us a Text Message. Click here According to Hupspot… Having 10-12 landing pages increases leads by up to 55% With a stat like that, who wouldn’t want to add landing pages to their online marketing strategy?!? But it doesn’t stop there! Lead generation isn’t the only benefit you can enjoy from landing pages. Landing pages can also: * Provide additional...
7 Attorney Lead Generation Tips You Must Follow to Increase Your Caseload 19.04.2023 26:52
Do you have a comment about this topic... Send us a Text Message. Click here All business begins with lead generation. No matter what the industry is, cultivating a list of potential clients is crucial for success. If you offer legal services in particular, attorney lead generation should be at the top of your to-do list to ensure your firm’s growth.. Lead generation involves reaching out to poten...
Meet The Attorney: Divorce Like A Pro 12.04.2023 31:01
Do you have a comment about this topic... Send us a Text Message. Click here Meet Debra Whitson, Attorney, Mediator, and Certified Divorce Specialist™ For the first half of her career, Debra Whitson was a prosecutor, and she spent the latter half specializing in Matrimonial and Family Law. She is an experienced mediator and collaborative divorce practitioner as well as a recognized expert in worki...
The Secret Weapon for Law Firms in the Digital Age 05.04.2023 16:39
Do you have a comment about this topic... Send us a Text Message. Click here Incorporating omnichannel marketing into a law firm's digital marketing strategy can help increase online visibility, generate leads, and build trust with potential clients. By utilizing multiple channels, such as social media, video, webinars, and a mobile-responsive website, law firms can reach a wider audience and...
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