Marketing School - Digital Marketing and Online Marketing Tips

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get People to Respond to Your Emails. [00:35] The main reasons it is important to get responses. [01:12] Using...

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Beat SoulCycle.  [00:32] What Peloto...

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Your First Speaking...

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today!  TIME-STAMPED SHOW NOTES:...

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver!  TIME-STA...

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google’s New Link Building Rules.  [00:30] Google announced the new guidelin...

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns. [00:58] The importance of change and evolution in succes...

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:33] The importance of headlines; getting and maintaining attention . [02:02] Considerin...

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020. [00:31] LinkedIn Li...

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a...

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Niche Down Your Agency? [00:38] Th...

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What is...

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019. [00:33] Channel partnerships and cross-platform collaborations....

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:32] Answering objections w...

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel. [00:31] Using Tub...

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days. [00:45] The upcoming i...

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Monetize Your Podcast with Ads. [00:32] The ongoing discussion we have around m...

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Market...

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get the Most Out of Google Analytics. [00:30] Tapping i...

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Blog...

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base! TIME-STAMPED SHOW NOTES: [00:25] T...

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life!  TIME-STAMPED SHOW NOTES: [...

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms. TIME-STAMPED SHOW NOTE...

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Fatal Mistakes You N...

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Creative Ways...