Marketing School - Digital Marketing and Online Marketing Tips

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Alternative Ways to Fund Your Business.  [00:37] Why people should conside...

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Marketing Blunder of 2019.  [00:34] Trusti...

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!   TIME-STAMPED SHOW NOTES: [00:28] Tod...

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Free SEO Tools to Check Out!  [00:47]...

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up mi...

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board. TIME-STAMPED SHOW NOTES: [00:25]...

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Plan Your 2020 Marketing Goals. [00:35] Thinking of goals a...

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday th...

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Learned fro...

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Even Use...

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media.  [00:35]...

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking!  TIME-STAMPED SHOW NOTES: [00:25] Toda...

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketi...

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Marketers Should Not Buy the Latest G...

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day. [00:33] Th...

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Important Google Analytics Re...

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses! TIME-STAMPED SHOW NOTES: [00:25] Today’s top...

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are You Leveraging This New Form of Marketing? [00:4...

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit. [00:33] The simplicity and effectiveness of Supermetrics. [01:...

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Ways to Boost your Site Speed....

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why MoviePass Failed as a Business. [00:30] What was...

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Handle Our Marketing To-...

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation! TIME-STAMPED SHOW NOTES: [00:25...

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website. [00:35] The two tools that can help you with the auditin...

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Deal with All...