Marketing School - Digital Marketing and Online Marketing Tips

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Mark...

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020....

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing a...

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing a...

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do an Audi...

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.  [00:36] Think about wha...

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Crush A Speaking Gig.  [00:49] The importance of developing...

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking. [00:53]...

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trend for 2020.  [00:45] The growing popularity of software such a...

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Templates We Use to Grow Our...

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Pra...

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.  [00:42] What WeWork is an...

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Upd...

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing...

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Which Pieces of Content to Update.  [00:29]...

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn fro...

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Customer Rev...

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel.  TIME-STA...

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Come Up with Unlimited Content Topics.  [00...

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors. [00:46] Scanning the media landsca...

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors. [00:43] Putting in the extr...

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Books That Will Help You...

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The One Thing That Can Make or Break Your SEO.  [00:32] How customer development is relat...

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time.  Tune in to hear what you need to do to boost your content in 2020!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Content Marketing Tips.  [00:36] Avoid re...

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Learn Digital Marke...