Marketing School - Digital Marketing and Online Marketing Tips

In episode #1758, we talk about how to drill down your Unique Selling Proposition or USP. One of the most important sides of growing a successful business is getting to know your customer and correctly positioning yourself to fit that niche. Tune in to hear our top tips for getting this process right in today’s show. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Drill Down Your Unique Sel...

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today...

In episode #1756, we talk about how to succeed in podcasting in 2021. Neil and Eric have been in the podcasting game for a long time and have learned a lot since this podcast sounded like it was recorded in a bathroom! Tune in and learn how to assess the success of your show, how to  improve it based on the data, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Succeed...

In episode #1755, we talk about which channel performs best out of TikTok, Instagram Reels, and YouTube Shorts. Since the advent of the short video format popularized by TikTok, we have seen many platforms adopt reel-like features. Tune in and learn which channel is best but why you should still cast the net wide! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Instagram Reels vs TikTok vs YouTube...

In episode #1754, we talk about whether you should start a personal brand or a business brand. If you build a great business that people love, your personal brand will follow, but then again, we are seeing more and more examples of the opposite scenario these days too! Join us today and hear more about our take on the matter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Start A Perso...

In episode #1753, we share our SEO expertise with you so that you can learn how to master it. We don’t see ourselves as SEO masters because with mastery comes complacency, but we still have a few tricks up our sleeves learned on our long journeys in the space. Tune in and hear about optimizing for user experience, obsessing over customer feedback, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s...

In episode #1752, we cover three essential life skills we think you should teach your kids so they can become the best versions of themselves. Whether it applies to marketing or not, we believe that learning creative problem solving, independent thinking, and social skills will stand your child in good stead to navigate the world of tomorrow. Tune in to hear why! TIME-STAMPED SHOW NOTES: [00:25] T...

In episode #1751, we share our thoughts on why you should send gifts to your clients. People don’t often send out real gifts these days, so keeping this practice alive is a great way of maintaining good relationships and improving the experience you have with the people in your network. Tune in and hear some of Eric and Neil’s gift-giving blunders as well as how to know what gifts your clients wil...

In episode #1750, we talk about the value of reviews and show you a few ways of getting them without asking explicitly. The fact of the matter is that you won’t get feedback or reviews without asking, but there are ways of getting this information without making people feel like you are asking them for something. Tune in and hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How t...

In episode #1749, we give you top tips for rebranding your website while causing as minimal a loss in traffic as possible. While changing your domain name using a 301 redirect is an important step, the rebranding process definitely does not end there. Tune in and hear about setting up consistent link structures, leveraging the link equity of your homepage, using marketing to create brand awareness...

5 Ways to Stay on Top of Marketing Trends In episode #1748, Neil and Eric talk about five ways to stay on top of marketing trends. From subscribing to the best blogs and newsletters to tracking your competition, there is no shortage of ways you can keep up to speed. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Stay on Top of Marketing Trends. [00:30] Number 1: Su...

When to Say “No” to Customers In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Say “No” to Customers....

How to Make the Most of Google Analytics to Grow Faster In episode #1746, we show you how to properly use Google Analytics and use the insights you get to grow your traffic. What most people do when they log into their GA is simply check their traffic rates, but how are you supposed to grow your traffic just by knowing how much you are getting? It is all about finding out what it is about your fun...

How to Make the Most of Your Podcast Analytics to Grow Faster In episode #1745, we talk about how we use our favorite analytics platforms to measure our most successful content so we know what to keep producing. You’ll hear about how we read the data on platforms like Chartable and Spotify Analytics, as well as our strategy for producing content that continues to grow in listen counts over time. B...

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Is It Too Late To Grow A Twitter Following? In episode #1744, we share our thoughts on Twitter and whether it is too late to use this platform to build an audience. Twitter is a different beast from the other social media platforms. People don’t use Twitter to post food pics, they use it to get smarter. This means if you can consistently deliver thoughtful content over time, you’ll see consistent...

How Rohan Seth Grew Clubhouse to 10M Users In episode #1743, we share our thoughts on the strategies Rohan Seth used to grow Clubhouse to such a high user count so quickly. As of this recording, Clubhouse has reached 10 million users. That is a lot of users! Tune in to hear about the platform’s invite-only system combined with big celebrity appearances, lockdown cabin fever, and an algorithm that...

4 Uncommon Items Every Marketer Should Own In episode #1742, we speak about habits and products that keep you healthy so that you can perform at your best as a marketer. We know that there are a whole galaxy of SaaS products out there that you can use to grow your business, but it is important not to forget about the basics of maintaining your mental and physical health. Tune in and hear about mom...

How Neil and Eric Get Smarter In episode #1741, Neil and Eric share their number one strategies for getting smarter at business. Whether it be through podcasts or live events, the main strategies Neil and Eric use all revolve around learning from others. Tune in and hear about the best peer groups and podcasts that will connect you to the knowledge you need to succeed, verified by people who have...

3 Quick Ways to Improve Ad Creatives In episode #1740, we give you three quick ways to improve your ad creatives. While your offer is the most important driver of engagement, you must remember that your ad creatives matter a lot too. Many people, especially in the world of tech, don’t put enough work into running iterations on their ads to see what works best. Tune in and hear the best ways of fin...

How Eric Would Create Another Book (But Neil Won’t) In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach. TIME-STAMPED SHOW NOTES: [00:25] Today...

How To Pay Yourself Without Slowing Your Growth In episode #1738, we talk about the mentality you need to adopt so that you can take only what you need while growing your business. The main thing to focus on when starting and growing your business is to reinvest as much of your profit as possible back into it. This means changing the way you think about gratification and getting as creative as pos...

Is Luck A Factor in Business? In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky bre...

7 Overrated Marketing Channels In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Overrated Marketing Channels. [00:35] Why using Clubhouse to...

7 Underrated Marketing Channels In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Underrated Marketing Channels. [00:38] LinkedIn is strong from...