Marketing School - Digital Marketing and Online Marketing Tips

In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too! TIME-STAMPED SHOW NOTES: [00:25]...

In episode #1782, we talk about the shifts in culture that have caused children to dream of being YouTubers rather than astronauts when they grow up. With so much of the content that people of all generations consume online being produced by influencers who seemingly have fun all day while making buckets of money, it is no wonder that being a YouTuber looks so appealing. Tune in and get our take o...

In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Month...

In episode #1780, we talk about the one thing you need to master if you are just entering the workforce. Generally speaking, the biggest and most important thing that separates successful companies and people from the rest is their ability to learn from their mistakes. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Are Just Entering The Workforce, Master This One...

In episode #1779, we give you three simple tricks to get more blog traffic. There are many methods of growing a blog other than SEO and content creation, but people just aren’t doing them. Listen along and get up to speed on three ways to leverage relationships to expand your reach. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Simple Tricks to Get More Blog Traffic. [00:40] Emailing the peopl...

In episode #1778, we talk about the qualities in employees that make their employers want to give them promotions. At the end of the day, you might get a promotion if you ask for one, but this strategy is the one that we recommend the least. What bosses want to see in their employees is a willingness to go above and beyond, and what’s more, people are willing to pay top dollar for talent these day...

In episode #1777, we talk about what to do if your social media posts get low engagement. Tuning into this episode you’ll hear about switching up your content, the connection between comments and reach, the tests that Eric and Neil have run, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Your Social Media Posts Get Low Engagement, Do This. [00:35] Change up the content yo...

In episode #1776, we talk about how to give extra special gifts and the value of doing so from a marketing standpoint. When you get someone a gift that is memorable, not only does this generate goodwill but it amounts to free marketing because it keeps you top of mind. Listen in today and hear about great gift ideas for helping clients better themselves, making kick-off calls more congenial, and a...

In episode #1775,  we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and Link...

In episode #1774, we talk about the biggest SEO opportunity you are missing. When it comes to SEO, people typically believe that ranking high is a matter things like of backlinks, keywords, and on-page errors. It is easy to get so obsessed with optimizing for these features that you miss the main aim: solving the client’s problem! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Biggest SEO Opp...

In episode #1773, we share the five marketing trends we are most excited about for Q3. We are currently in the month of May and there are a few storms brewing in the marketing world! LinkedIn is finally ramping up its ad platform, people are making serious money out of NFTs, and the creator economy is stronger than ever. Tune in and hear all five! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5...

In episode #1772, we talk about why acting rich is the easiest way to go broke! There is a difference between being wealthy, and being rich, and we explore what that means in terms of sustainability and financial safety. Ideally you do not want to be living beyond your means to impress others, so listen in to hear a few tips for some better lifestyle choices! TIME-STAMPED SHOW NOTES: [00:25] Today...

In episode #1771, we talk about some easy ways that you can collaborate with big influencers within your budget. There are a few simple strategies that can be employed here, where both parties come away winning. However, we generally recommend partnering with smaller-scale influencers that are most directly related to your market and will have a more noticeable effect on your conversions. Tune in...

In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get t...

In episode #1769, we talk about earnings calls and the value of listening to them from a marketing perspective. Earnings calls are updates shared by publicly traded companies every quarter. So much of the strategies that internet marketers use are intertwined with companies like Google, Facebook, and Amazon. Listening to what the CEOs of these companies are thinking about during their earnings cal...

In episode #1768, we share the things we like to do to unwind on our days off. While Neil has a daughter and another child on the way, Eric is still a single man so our two hosts have very different ways of spending their free time. Tune in and see which type of day off resonates with you and pick up a few pointers along the way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Do On Our Da...

In episode #1767, we give you our top seven podcasting hacks for 2021. Podcasting is blowing up right now and there is still so much room to grow. Using these seven hacks, you can make sure the efforts you are spending creating a great show get the reach they deserve. Join us today and learn about how to increase your audience using email blasts, competitions, advertising, and more! TIME-STAMPED S...

In episode #1766, we share a few different approaches to purchasing businesses that don’t require you to put any of your own capital on the table. We spoke previously about the value of investing in hard assets during inflationary periods, and a business is another form of hard asset. So if you can get a hard asset right now by spending no money, that is a double whammy. Tune in and hear which typ...

In episode #1765, we talk about the current period of inflation and share some of the ways we are dealing with it. The term inflation refers to a process whereby currency becomes somewhat devalued and things gradually begin to cost more. While what we say should not be considered financial advice, listen along and hear about a strategy involving putting cash into hard assets. TIME-STAMPED SHOW NOT...

In episode #1764, we show you how to recruit A-player marketing talent to grow your revenue. Unsuccessful hiring is the single biggest problem in business today, so you need to know what you are looking for and how to get it when it comes to your team. Follow along in this episode and hear how we approach hiring in our businesses. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Recruit A-Pl...

In episode #1763, we share the #1 way to attract more leads to your consulting business this year.  Tanner has a unique way of generating leads for any service business that uses Facebook Messenger bots. Tune in to learn a breakdown of how Tanner’s funnel works and how you can leverage it to enjoy extremely high closing rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The #1 Way to Attract M...

In episode #1762, we share four powerful SEO campaigns that have generated amazing results on our side. SEO campaigns, in contrast to small and quick hacks, are strategies that are implemented for the long term. Tune in and learn about expanding globally, using pillar pages, hosting non static content on a CDN, and leveraging existing domain authority through M&As. TIME-STAMPED SHOW NOTES: [00:25]...

In episode #1761, we share our perspectives on when AI will replace PPC jobs. While AI doesn’t  have much on human beings when it comes to creativity, computers take the gold medal when it comes to optimization. Tune in and hear about how it won’t be long before we will see AI do a better job of figuring out what titles and descriptions will end up generating the most clicks! TIME-STAMPED SHOW NOT...

In episode #1760, we share our thoughts on why employees should have side hustles. While the idea of employees having side hustles may seem at like a threat to the work you are paying them to do at first, Eric and Neil actually encourage it. Listening in, you’ll hear how side hustles can help employees upskill, provide investment opportunities, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s to...

In episode #1759, we share our thoughts on when AI will replace content marketing jobs, if at all. The tools that leverage GPT-3 are definitely being adopted, meaning we will see significant AI-supplemented content marketing in the next few years. However, the one thing an AI can’t do is be creative. Tune in and hear our take on how this situation will play out. TIME-STAMPED SHOW NOTES: [00:25] To...