Marketing School - Digital Marketing and Online Marketing Tips

In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Seriously Consider Dropping Out of College. [00:38] Neil and Eric both took longer than th...

In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient. [00:30] Number 1: Conversion.ai, the great copy tool! [00:53]...

In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur. [00:27] If you are an entrepreneu...

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Clients Can Break Your Business [00:29] An example of how a...

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:...

In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketers Should Be Angel Investors. [00:29] Defining an angel investor:...

In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today...

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long...

In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.  TIME-STAMPED SHOW NOTES: [00:25] Today’s to...

In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You...

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratifi...

In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account. [00:32] Tip 1: post wins about people in the compan...

In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil & Eric Would Invest In Today. [00:40] Why Neil recommends investing in yourself first and foremost. [01:18] You get rich by doing som...

In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Teach Without Giving All the Answers. [00:51] The main way course creators don’t give away too much content. [01:44] How Er...

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School! TIME-STAMPED SHOW NOTES: [00:25...

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3...

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.  TIME-STAMPED SHOW NOTES: [00:25] Toda...

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The M...

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform....

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more. TIME-S...

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On. [00:30] The prospects offered...

In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey...

In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s...

In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Sh...

In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level! TIME-STAMPED SHOW NOTES...