Marketing School - Digital Marketing and Online Marketing Tips

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know...

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more. TI...

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate. [00:29] Optimizing the copy in your call to actions. [01:09] Different w...

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Marketing C...

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO. T...

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs! TIME-STAMPED SHOW NOTES: [00:25] Today’s...

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Creative Ways...

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Meet Billion...

In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Grow Your Podcast Consis...

In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks. [00:30] Using 3D infographics and ‘gifographics’ to be more descr...

In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness. TIME-STAMPED S...

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: You Sh...

In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Segment Your Email List for Maximum Response. [00:29] What it means to segment your email list and an example of when you wou...

In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Produce 5 Pieces of Content a Day. [00:30] Why we believe five pieces of content is optimal. [01:05] Your content doesn't have to be all new; you can re...

In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Counteract SEO Traffic Drops. [00:24] How many pages Neil and Eric recently lost traffic for. [00:57] Don't just focu...

In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021. [00:26] Selling your product or service over email is the most effective way to make money. [01:18]...

In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience. [00:30] Defining what...

In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Even Start a Blog Today? [00:28] Why Eric wouldn't start a blog today and the conditions under which he would. [01:36] Neil's take on starting a blog: it's a long-term...

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your...

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that wo...

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Conferences...

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why So Few People Finish C...

In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Hire The Best Mar...

In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading. [00:27] You learn the most by...

In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big is Facebook Going to Get? [00:30] As of this recording, Facebook is a trillion-dollar company. [01:00] Why Facebook...