Marketing School - Digital Marketing and Online Marketing Tips

In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed? [00:29] If you love what you are doing, you shouldn’t quit. [01:02] Money isn’t everything in this world; you have...

In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Customer Insights. [00:27] Numbers only tell you half the story; customer insight stories are the other ha...

In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Find Inspiration For Your Creatives. [00:26] Creative is going to people apart as costs continue to rise. [00:43] Where Er...

In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform. [00:28] Think about your resource constraint...

In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency. [00:19] Number 1: You have to understand how important cult...

In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approaches goal-setting with his teams. [01:15] The be...

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far mor...

In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channels Are Truly Free? [00:33] The low ti...

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil and Eric Learned F...

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25...

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy Or Build A Bus...

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Ways To...

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Adapt If Your Market is Getting Sa...

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Cold Emails That Have Worked On Us...

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one. TIME-STAMPED SHOW NOTES: [00:25] T...

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of sellin...

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] A...

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: This is Where The Future...

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write Quick, Effective Cold E...

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pros and Cons of Batchin...

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Bring in Customers Without Using Bait. [00:25] Using clickbait is not that bad if you deliver on what you promise. [00:46] Hear...

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs. [00:27] How Neil uses SEO to find out what his customers nee...

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Day in the Life of a Newbie SEO. [00:32] What most people think a newbie SEO's day-to-day will entail. [00:49] Wh...

In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's New with Ubersuggest. [00:30] Insights into Neil's SEO software and the need it serves. [00:46] Neil's current involvement in t...

In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's New with ClickFlow . [00:32] Insights into Eric's product, ClickFlow and what it does. [01:17] Hear about the new feature ClickFlow has. [02:43] How ClickFlow help...