Marketing School - Digital Marketing and Online Marketing Tips

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make I...

In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use the ClickFlow Content Decay feature. [01:14] Neil’s...

In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward [00:26] What we learned from our last live events. [00:45] You can’t just rely on v...

In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means [00:30] A brief history of MailChimp and Intuit. [00:50] The thinking behind why Intuit b...

In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Be More Creative when You’re Not Creative [00:27] Why it is important to be creative in today’s...

In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views [00:55] #1: Try to talk about everything; casting the net wide won’t work. [01:15] #2: Short vide...

In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views [00:36] #1: Promote videos hard within the first 24 hours of release. [01:37] #2: Focus on y...

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Capture the Most Value When Pricing [00:26] Pricing is a big lever in your business. [00:43]...

In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create an Irresistible Offer [00:26] Defining what an irresistible offer is. [01:12] Start out with the pain points of your customers.  [...

In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Should You Start Buying Businesses? [00:28] For most people, in most...

In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term [00:45] What it means to have a smart contract tied to your NFT. [01:52] Hear more about Gary V...

In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One [00:30] An overview of NFTs; what they are, and their utility.  [01:39] The link between NFTs and digital scarcit...

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is a LinkedIn Following Worth Chasing? [00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much. [...

One Tool to Make You Write Well And Efficiently In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: One Tool to Make You Write Well And Efficiently [00:26] How many times Neil and Eric use Conve...

In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely? [00:33] Since becoming a father, Neil doesn’t care how he dresses. [01:15] More important than your clothes is yo...

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites [00:30] #1: Make sure that you have many pay options. [01:08] #2: Look for qualit...

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing [00:30] #1: The rule of seven; why it’s important to take an omnichannel approach. [00:55] #2: It takes...

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following [00:30] #1: Ask a question to facilitate discussion. [00:59] #2: Crea...

5 Reasons Why Branding Is So Important In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons Why Branding Is So Important [00:26] #1: A lot o...

In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing. [00:29] There are certain types of content that drive tr...

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use [00:28] You can target a direct competitor and the people who visit their site with PPC. [01:05] How Neil’s team...

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thinks about things. [01:21] #2: If guests don't give...

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC. [00:28] The strategy you use depends on your business type. [00:43] Why we pick CRO, even...

In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on Twitter [00:33] There are lots of smart and powerful people who hang out on Twitter. [00:52] Make use of current channels you...

In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn. [00:42] Over the years, organic reach on LinkedIn has been dying down.  [01:00] Build a network with people who will leave engaged comments on...