Marketing School - Digital Marketing and Online Marketing Tips

In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire? [00:34] An...

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding fiel...

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You’ve Reach...

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You've reac...

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space! TIME-STAMPED SHOW NOTES: [00:20] Toda...

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Ways to Market Your Own Agency Services. [00:25] Number one: use Crunchbase to find every company that recently re...

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond. [00:37] Trend one:...

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from...

In episode #1900, Neil and Eric talk about  How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter...

In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer. [00:...

In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What to Do When You Lose Your...

In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels an...

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale...

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it al...

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing. [00:30]...

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Can Marketers Automate? [00:25] The many tools you can use to automate...

In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire. TIME-STAMPED SHOW NOTES: [00:20] Today’s top...

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Rota...

In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Our Typical Mondays Look Like. [00:50] Neil’s typical Mond...

In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy. [00:30] How the...

In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent. [00:30] Adding videos an...

In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One [00:41] When you try to take everyt...

In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Three Best YouTube Marketing Strategies [00:28] Do whatever you can do get your video out there in th...

In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the short-term. [01:05] Understand the power of retent...

In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your...