Marketing School - Digital Marketing and Online Marketing Tips

Can You Have an Unlimited SEO Budget? In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find o...

Our Favorite Twitter Marketing Hack In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relati...

What We Do with Our Profits In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way!...

Don’t Make This Blogging Mistake In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece r...

This Is Where You Should Invest Your Marketing Dollars In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic:...

What You Should Do If Your Paid Ads Aren’t Profitable In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far...

How Media is The New Marketing In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale! TIME-...

5 Easy Ways to Diversify Your Income In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily! TIME-STAMPED SHOW NOTES:...

Why You Need to Remove Yourself From Your Business In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Remove Yourself F...

Why NFTs Will Impact the Future of Marketing In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers! TIME-STA...

5 Ways to Leverage Twitter to Build Your Network In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Netw...

5 Trending SEO Hacks You Need To Start Using In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using. [00:29]...

How to Get a Great NPS Score in 6 Months In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and impr...

How to Find Great Employees on LinkedIn In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find Great Employees on Li...

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social m...

Should You Buy a Business as a New Entrepreneur? In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than aft...

How to Spend Less Time on Your Phone (and More Time Building A Business) In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set g...

How to Go Beyond Being a Tech Marketer In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer. [00:30] A look into what...

How to Go Beyond Being an Internet Marketer In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business. TIME-STAMPED SHOW NO...

Is Everything Right From This Podcast? In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy! TIME-S...

How to Set Your Blog Apart from the Rest In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Your Blog Apart from the Rest. [00:35] There are over a billi...

7 Marketing Tools to Help Level You Up In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools to Help Level You Up. [00:29] Tool 1: Sendoso,...

The Difference Between Organic Social Vs. Paid Social In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social. [00:44...

How to Build an Email Newsletter From Scratch in 2021 In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: H...

Old Marketing That Is New For 2021 In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Old Marketing That Is New For 2021. [00:30] The impact of h...